Did you know that 75% of online shoppers use product images to help them decide whether or not to make a purchase? Given these staggering figures, you now know where to focus your efforts to boost eCommerce sales. Clearly, it's eCommerce product photography, and enlisting the aid of a professional editor in assisting your business products. In this article, we'll dive deep into the role of creative editors in positioning quality product images in various marketplaces. Take this as a guide to finding the finest editing service for your product images if you have no experience with product photography.
Professional editors with expertise in business products are the masterminds behind the highly retouched images that sell for millions of dollars each year on marketplaces. They edit product images as realistic as possible, allowing customers to experience the product virtually. Do you want to know how they bring photos to life on the internet? Well, they provide the following eCommerce product photo editing services that help online retailers increase store conversions.
One of the most basic skills a creative editor possesses is the ability to remove the background from an image. Although it is the simplest, online merchants overlook its significance. They assume that an image with a noisy background will not affect their chances of increasing sales. But it's the other way around.
An editor's job in backdrop removal is to help direct the viewer's attention to the shot's main subject. After the background has been eliminated from the shot, tons of creative things can be done to make the image even more enticing. One of them is replacing the old background with a new one that matches the backdrop color of prospects.
Also, background removal eliminates any dust, grime, marks, or other undesired flaws in the background. This creates a blank canvas that you may simply alter and utilize for things like product photos, banners, ad covers, and thumbnails, among other things.
Moreover, it's advisable to have your products in neutral backdrops like plain white if you're selling on Amazon or eBay. The pure white background creates a more professional and cleaner look from an aesthetic standpoint. It also aids in the display of your product's features. As a result, prospects will be able to assess your products' color and elements more easily.
Customers are more likely to choose you over other brands offering the same product if you have polished and professional product photos. So, how can an expert editor help you clean up your product images? To make your images stand out from a sea of brands, these professional editors might employ several on-demand photo editing tools and image-altering techniques. They can reduce wrinkles, improve shape and symmetry, and even remove skin imperfections. Also, they can enhance the brightness, color, and energy of your images to make them look better in prospects' eyes.
There's a learning curve in mastering product photo retouching techniques. That is why you may be hesitant to take on the duty yourself. However, having your images enhanced by a pro is a crucial element for achieving polished, high-quality product photos. In addition, with a retouching partner, you may see more than just an increase in online sales. Also, a retouching service can help you attract your target audience's attention across multiple social media channels.
Clipping path is a technique for photo editing similar to background removal. While the latter concentrates on eliminating everything else and only keeping the center object, the former is used to erase the backdrop from an image.
A clipping path service includes removing an object from an image to make it look more appealing. It is commonly used in photo editing and manipulation. Also, it's one of the essential techniques used by creative professionals to make images appear clean and polished.
For example, vector-clipped images of drills would be ideal in a hardware catalog when you want to exhibit a dozen power drills with clean, sharp edges. More importantly, this is effective if you want to illustrate the exact features of the unique shapes of different companies' drill models. The drill photographs can be placed on top of any desired color background in a page layout application because they have been clipped off.
Clipping path services are frequently utilized for various purposes such as product promotion, advertising, and social media campaigns. It's also in demand in the jewelry and modeling industries, aside from eCommerce.
Did you know that color is the most influential aspect of online shopping for 85% of customers? Colors also play an 80% role in brand recognition. Since color catches the eyes of the prospects first, this is enough reason for you to prioritize color correction more than ever.
Color correction service is a vital part of any professional photography. It can correct a picture's unequal exposure to light or background light. Also, it can improve a photo's overall quality by boosting contrast, removing blurring, and enhancing color.
In addition, color correction comes in handy in your products' color accuracy and consistency. According to an EJM survey, nearly 11% of buyers would return their purchases due to color inaccuracies. To reduce return rates, it's wise to have creative editors at your disposal. These experts can bring instant life into your images while achieving the correct color combination.
Also, it's worth noting that during the product shoot, anything could go wrong. However, with the help of a photo editor specializing in color correcting, you can still make adjustments in post-production to capture the correct color of your product.
Do you want to elevate your product by adding some creative elements? For example, you're selling a juice drink and want to illustrate it with tropical fruits splashing in flowing juice. If this is in your mind, you probably need image compositing.
Image compositing is combining two or more images to produce a new image for your online store. It's a concept that blends fantasy and reality. Do you want a Star Wars-themed wedding photo? Image compositing can make this conceivable, even though it's ridiculous. If you want to create a whole new picture of magic, this is the editing technique for you.
Compositing images, on the other hand, is not a simple task. To create a high-quality composite image, you'll need to be familiar with digital photography, digital editing, and the ever-growing list of tools available in modern software and apps. In addition, it would take you a whole day to edit photos, blend colors, and copy-paste options to indicate that the picture is in motion.
That said, it's best for composite images to be produced by a professional photo editor. They know everything that goes into creating seamless composite images, including perspective, lighting color, direction, focal length, distance from the camera, etc.
Rather than hiring models, apparel business owners would just invest in mannequins. However, mannequins have the disadvantage of appearing amateurish on an eCommerce site. So, business owners often remove it to preserve the garment's shape and appearance. This technique of removing the mannequin from a clothing item to make it appear more fit and appropriate is called the "invisible mannequin."
One of the benefits of using this technique is that the 3D shape of the garments is preserved. This gives them a more natural appearance and allows customers to examine them from various perspectives. If you want to show off your product in a 360-degree view, you should use this technique with your apparel.
In addition, excellent product display is of utmost importance in eCommerce or online marketing. That is to say, your clothing items may appear useless if you don't use a mannequin technique.
To sum up, make sure your clothing items are taken on mannequins and then edited by a product photo editor before uploading them to your website. This will make your products appear more appealing to potential customers.
Shadows and reflections may add dimension to your online products and make them stand out. However, don't overdo it because it might be distracting. It's advisable to leave it to an expert if you're not knowledgeable in a specific type of shadow that complements your product.
There are two immutable rules for adding shadows and reflections to a photo. First and foremost, your shadows must appear realistic. Second, utilize the same type of shadow on all product images in the same category. Following these rules will not only give your photos a natural look and feel, but they will also give them a realistic vibe. It will also steer you clear of adding unnecessary effects to your images.
Shadows and reflections can also help your products stand out in print and the web. It's crucial to decide whether or not to use these effects ahead of time. If you're not sure whether to utilize it, you can get a professional photo editor to guide you in managing your business products.
When it comes to running an eCommerce business, there's more than meets the eye. Sourcing products and responding to customer inquiries eat up a lot of your time. And optimizing your store for product images on shopping channels is just one another. It's a good thing you can hire a product photo editor to take some of the workload off your shoulders.
If you're ready to outsource your product photo editing needs to an eCommerce expert, we're here to guide you every step of the way. Our company, KDCI, has been in the outsourcing industry for over ten years. With our experience of handling high-volume projects with different brands in the past, we're confident we have the expertise to drive increased revenue for your business. In addition, through our scalable solutions, we can also provide you with top-notch services such as eCommerce marketing, design, and web development.
Are you interested to learn more about our service? Then, click the button below to get your FREE consultation with our client success manager today!
It's that time of the year again — celebrating the role of our mothers in our society! While the rest are busy hunting for gifts, brands are in a frenzy of panic, looking for marketing ideas for Mother's Day! But what is the rush all about? Why is it important for brands to take advantage of Mother's Day marketing campaign ideas? Well, customer spending on Mother's Day has continuously climbed year after year. According to the National Retail Federation (NRF), Mother's Day spending last year was predicted to hit a new high of $28.1 billion.In 2021, consumers spent an average of $220.48 on Mother's Day presents. More likely, we can expect that number to rise this 2022. So, with the numbers in mind, now is the time to double down on marketing ideas for Mother's Day. At the same time, ensure your products will get more eyeballs while making your customers whip out their wallets.
Mother's Day offers brands an absolute goldmine of opportunities to upsell and cross-sell their products. Most importantly, this event could also help businesses hit more than two goals in their marketing campaigns.Whether it is increasing revenue, engagement, or customer value, any brand can be the talk of the town with the right marketing strategy. Below, we put together the top five marketing ideas for Mother's Day that have generated incredible results through the years. Be sure to incorporate these Mother's Day promotion ideas to save much time before the special day!
Last-minute gift buying is typical, especially as Mother's Day approaches. Well, there's a science behind this. Psychologists believe that our brains are hardwired to procrastinate. When we procrastinate, the brain releases a small amount of dopamine to compensate for not performing the less gratifying task.Moreover, dopamine also improves reward-related memory, motivating you to do it again because you enjoyed procrastinating the first time. So, if you've previously gotten great last-minute deals, your brain promotes the practice of shopping last minute furthermore.Knowing that last-minute shoppers would swarm to stores the day before the major event, your marketing campaign should cut a few hours off their present hunt. You can help them find the best gift by creating a gift guide.A gift guide assists new and existing clients in making purchasing decisions. Here, products are curated based on age, interest, and location.The primary goal of designing and disseminating a gift guide is to provide a frictionless buying experience for shoppers, allowing them to swiftly select a gift without spending too much time contemplating it.Here's how to kickstart your Mother's day gift guide.
One way of doing this is to break down your gifts based on personas. If your target audience is a bookworm, maybe she'll like to receive books as a gift. Remember that a guide should cater to several profiles (e.g., fitness enthusiasts, travelers, and cooks) and offer gift suggestions for each.
Offering a bundle of products at a single discounted price is known as product bundling. Shampoo and conditioner, for example, are frequently marketed separately. However, you could package them together in a set and sell them as a package to customers at a discounted price. This will allow you to highlight things that complement one another while discreetly upselling products.
The customer's payment credentials and shipping information are already stored and confirmed in a one-click buy system, so all the customer has to do is select an item, add it to their shopping cart, and check out. Let your customers make purchases easily so you can reduce your abandoned carts.
Spread the word out there. You can use your social media channels to promote your gift guides. Also, you may send promotional emails or consider writing a blog about it.
Take a look at this perfect gift guide from K+M Chocolate. They were able to utilize product bundling subtly, all while upselling to the right audience. It's personalized and ideal for making the special occasion even sweeter.
Running social media giveaways is among the marketing ideas for Mother's Day that are proven effective. Here, brands invite their followers to take specific activities to be eligible to win a free prize.According to a survey, 55.82% of brands host giveaways on multiple social media platforms, with Facebook and Instagram being the most popular. And the primary reason for doing so is to enhance brand exposure and increase followers.For Mother's Day social media campaign ideas, there are multiple ways to maximize engagement with the help of giveaways. For example, you can ask your followers to tag a few friends on a post or encourage them to follow your brand. You may also prompt them to sign up for a newsletter and convert them into subscribers.
Take a peek at one of BumbleZest Drinks' Mother's Day giveaway ideas. Interaction on the promotional post was required to participate in the Mother's Day contest on Twitter. This requirement helped the brand gain more followers and allowed the product and brand to become more well-known. Above all, someone was given the opportunity to taste the new drink line!
Your post about Mother's Day is more likely to garner many eyeballs when you use relevant hashtags.More importantly, your brand can increase its popularity and expand its identity by constantly adding new posts with your brand name hashtags. Always keep a brand hashtag short and sweet when choosing one.Whatever hashtag you create, always consider your target audience. Please take note that your goal is to gain their attention and engagement. You can easily collect user-generated material if you prompt them to use your brand hashtag.If you're running out of Instagram hashtag ideas for the upcoming Mother's Day, here are some effective hashtags to use that can guarantee you better engagement:
Examine Coravin, a wine gadget that extends the life of a wine. Because they use both #Mothersday and #Wine, their adorable Mother's Day posts speak directly to moms (and wine enthusiasts). However, they could have garnered more likes and engagements if they combined the above Mother's Day hashtags with many wine hashtags.
Nearly three-quarters of Americans now carry a smartphone with a camera with them at all times. Hence, taking and sharing images has never been easier. So if you want to fill your social media pages with lovely photos during Mother's Day, then a photo contest would be good for you!Photo contests are simple to organize and offer a great way to tie your brand with Mother's Day. Give your followers the chance to win a special Mother's Day gift by posting a photo and asking them to like and share it. Certainly, you'll generate much attention for your brand and product promotions.You can promote your photo contest by doing the following:
Start promoting your contest weeks before it goes live to ensure that you get a lot of attention and submissions right away.
It's critical for a photo contest to have clearly defined contest guidelines. For example, take a look at this social media artwork from Magikland. They specified how to join the contest and the number of possible winners at the end of the event.
Mother's Day sale ideas are the most obvious approach to thank moms on Mother's Day. This could entail combining things at a bargain or lowering prices on especially appealing items to mothers.Customers are sure to flock to promotions like "A Gift for Mom" or "Here's What Your Mom Will Love," which offer incredible discounts. On Mother's Day, websites will be saturated with enticing deals, so make sure yours are better than your competitors.To attract attention, make your advertising large and bold on your website or social media. Think outside the box and create a special Saturday promotion because that's when most customers will be out hunting for gifts.Offer your target clients several discounts, such as buy two, get one free, and any purchase over $50 saves the customer 10%.Whether it's increasing brand exposure, introducing new products, or lowering cart abandonment, successful promo code campaigns have a specific goal. So consider what you may provide on Mother's Day and how this promotion can help your brand grow.
In the example above, Optinmonster was able to hit two birds with one stone. That is, they managed to offer exclusive coupon codes while focusing on growing their email list.
Is your Mother's Day marketing strategy foolproof to beat the competition for the upcoming holiday? If you're uncertain, you may consider hiring marketing professionals who keep tabs on the latest and most effective marketing ideas for Mother's Day.Our company, KDCI, employs globally competitive talents with a gamut of expertise ranging from content marketing to creative design. With our team of writers, designers, and marketing experts, we ensure to infuse your holiday campaigns with creativity and data-driven strategies.Are you interested to learn more about our best digital services? Then, click the button below for a FREE consultation with one of our client success managers today!Contact Us
Outsourcing for the first time is like treading a tightrope; you have to find the balance between risks and rewards. But for first-time business owners, outsourcing mistakes are present along the way. Without any idea of what you're up against, you're likely to make such mistakes.In this blog article, we'll focus on some of the key outsourcing mistakes every first-time business owner makes. Be sure to jot down any valuable insights you see fit for your business to have a successful outsourcing venture.
When you're new to outsourcing, you're susceptible to making business decisions on a whim. And this is a perfect recipe for making outsourcing mistakes from the get-go.The tricky part about some of the biggest outsourcing mistakes is that you'll never know it's a mistake until it wreaks havoc on your financial resources. To eliminate this blind spot, it's important to note the following outsourcing mistakes you need to avoid. Certainly, these outsourcing mistakes will help you learn more about outsourcing than any advice you've ever
The number one reason why businesses outsource is to save on labor costs. You often see companies out there scrambling, looking for the cheapest vendor. But is it the best way to hit the ground running? The definite answer is NO.It's bold to assume that cheap labor may sometimes render subpar quality output. But in the world of outsourcing, this is not a shocker.Have you ever wondered why some BPO vendors offer low-cost services? Well, most of these vendors are struggling to hire and train quality agents. Thus, with a mediocre workforce, they are only capable of delivering substandard services. These cheap services are often advertised online, luring businesses ready to take the bait.So the next time you look for an outsourcing partner, you shouldn't be fixated on the price only. You may also want to consider their quality assurance and industry experience. There's nothing wrong with cheap services out there. But remember that you only get what you pay for most of the time.
When outsourcing, you've got to be smarter than your outsourcing vendor. Otherwise, you'll find yourself saying yes to services irrelevant to your business.For instance, any BPO service provider would offer you scalable solutions. In addition, they would emphasize that your business may expand very soon. Thus, you may also need to outsource your marketing and HR-related functions.Scalable solutions are as good as optimizing your business for productivity. But it only works best if you know which areas of your business need to scale. If you're a small company with no potential to grow soon, it's wise to outsource only your non-core functions.The rule of thumb is to identify your business needs first before outsourcing. Never allow any vendor to prescribe you anything that doesn't help your business grow. Should you upgrade, make sure that it will increase your revenue in line with the number of resources used.
When hiring in-house employees, most employers consider culture fit and location. You wouldn't want someone who doesn't conform to the values of your business. At the same time, you may not hire candidates whose residence may conflict with their work compliance. Thus, there's no way you would look past these essential factors in outsourcing.However, many businesses keep repeating the same mistakes when outsourcing over the years: neglecting culture fit and location. These businesses assume that they're in good hands as long as a vendor promises quality service. But what happened to those who subscribed to these faulty assumptions—they failed terribly.Before choosing a vendor, ask yourself the following questions to narrow down your choices:
If a particular vendor ticks all the boxes, you're absolutely near to choosing one of the best outsourcing providers.
Selecting the wrong pricing model is a costly mistake every business owner must avoid. Not only does it lead you to financial losses, but it also harms your relationship with your vendor.Here are different types of pricing models in outsourcing you have to be at least familiar with:
A model that establishes a single rate for a specific project, regardless of its duration or cost. This is ideal for small to medium projects, where requirements, specifications, and timelines can be explicitly defined prior to the start of a project.
Conversely, this model charges you for both the time spent on the project and the costs incurred. This is most effective for long-term projects with changing requirements. Typically, perfect for projects when the scope is not yet clearly defined, and additional flexibility is required.
This model enables businesses to hire employees for a set length of time. They can hire more people and choose who will work for them based on the project's requirements. Usually, this is best suited when a company requires more labor for a project but does not want to hire full-time employees to save money.
Essentially, this model is a hybrid of the fixed pricing and the time-material model. It's suitable for any company if they need to release a product within a given timeline but don't have specific project requirements.
Businesses only pay for what they consume under this arrangement. The pricing model appears to be a more equitable method of pricing. Here, businesses are paying for actual usage rather than just access to the platform or potential service consumption.
Meanwhile, the profit-sharing model may be contingent on the client and service provider agreeing. Clients can compensate service providers for boosting the overall value delivered to their organization using this incentive-based framework. After jointly attaining mutually beneficial business goals such as enhancing the company's bottom line, a client agrees to allocate a share of their profit to the service provider.
Here, clients pay a bonus to a service provider for exceeding the contract's service level agreements on particular performance levels. In this strategy, input is highly valued rather than meeting corporate objectives. For example, a client might reward a team of agents with bonuses if they maintain a high level of customer satisfaction.
This pricing model necessitates both the client and the vendor to brainstorm and mutually fund a project's development. Because of the project's codependency, a vendor is responsible for possible and current hazards during the project. At the same time, they also have the right to a portion of rewards for a defined period.To sum up, it's vital to know the scope of your project before deciding on the optimal price approach. In addition, you should consider your projected goals, timeline, and quality in relation to your available resources.
Fraudulent activities are common in outsourcing. If you fail to conduct your due diligence, you may work with a service provider with a bad reputation for doing business.Take India, for example, one of the world's leading outsourcing destinations. Due to the country's history of BPO scams, some businesses are hesitant about relocating their operations there. In April 2005, five employees of MsourcE in Pune were arrested for allegedly defrauding four Citibank account holders of about $425,000.So, how will you ensure that you're outsourcing to a vendor that has your best interests? Here are simple steps to find service providers that are legit and trustworthy:
There are several ways to determine whether or not a vendor is legitimate. All you have to do is invest some time in research and trust your instincts.
The benefit of outsourcing is that you may delegate all of your non-core business duties to your service provider, allowing you to focus on growing your company. However, this does not imply that you can leave them hanging and expect great results at the end of the contract.As a client, it is your responsibility to build an orderly workflow to streamline development procedures. In addition, it's critical to provide adequate direction to your offshore team if you want them to hit the proper KPIs. One way to do this is to communicate as much as possible via instant messaging and emails, audio or video calls, and video conferencing.Also, make sure you check in with your team once a week to see how they're doing and what they've accomplished so far. You are free to communicate as frequently as you see fit. But be careful not to go to the point of micromanagement, as this would make everyone feel.
Outsourcing has paved the way for businesses to access specialized skills outside their organization in infinite ways. Clearly, you can outsource any roles from your organizational chart. However, some experts say subcontracting anything related to your core business functions is one of the outsourcing mistakes to avoid.Consider human resources to be a critical company activity. If staff training is essential to your company's growth and differentiation from competitors, training your personnel by a third party could jeopardize your purpose and vision.HR-related functions, according to experts, should be kept in-house. Keeping this fundamental business activity in-house implies that any issues or conflicts within your company may be handled and resolved immediately. In addition, this provides a secure and friendly workplace for your staff, boosting productivity.On the other hand, business development should not be outsourced if a company is still in its early stages of growth. The logic behind this is that people you haven't seen face to face are less capable of identifying answers to your company's challenges.It's crucial to note that outsourcing will not fix your company's talent shortage. Instead of outsourcing, you may want to invest more in your employee development and engagement through new experiences, learning, and growth.
When selecting the best outsourcing partner, the retention rate is frequently overlooked. But don't make the same outsourcing mistakes as some other companies. The retention rate determines how successful a vendor is at acquiring and maintaining essential employees.When a service provider's retention rate is low, they're likely to have a high attrition rate. High attrition rates could suggest that employees are regularly leaving.Outsourcing companies with a high attrition rate are questionable. Its failure to keep its employees is a sign of an unhealthy company. In these organizations, processes are slowing down, and projects go undone.It's good to outsource to a vendor with a low attrition rate. You will not incur additional costs by training new agents every 6 to 8 months and coping with insufficient skills and work experience among the newbies if you do so.
While outsourcing has many advantages, it also has significant drawbacks. This is true when you send confidential personal data to a third party, such as legal, financial, or medical records. Hence, your company may suffer from data breaches if you do not work with a trusted provider.The biggest outsourcing mistakes of Wipro's data breach contain valuable lessons for managed service providers. This Indian IT outsourcing giant made headlines in 2019 when a reported data breach compromised hundreds of thousands of its clients.Wipro was hacked in mid-April 2019 due to a phishing attempt targeting Wipro workers. The attackers were able to install remote access tools on the compromised systems after gaining access to more than 100 Wipro computer systems via dozens of employee accounts.So, how can you manage such third-party risks when outsourcing your IT operations? One way is to ensure that your chosen provider has good information security policies and practices. By holding your vendor to rigorous security standards, you may keep potential threats at bay.Also, evaluate your vendor's security and privacy procedures. In addition, make sure that the vendor is legally bound to rectify data vulnerabilities in your contract with them, including alerting consumers if a breach occurs.
Entering into an outsourcing deal without a clear exit strategy is one of the mistakes of first-time outsourcing. Exiting an outsourcing deal is just as vital as signing one. Remember that every outsourcing agreement eventually comes to an end. So, to assure continuity and effective transition, a business must have a proper exit strategy.In the event of agreement expiration, a proper exit plan can help you finish the business and build good working relationships. It is difficult to transition outsourced services to the next deployment with minimal downtime if no exit strategy exists. This is especially true when a contract has been terminated owing to a breach by the vendor.Furthermore, outsourcing agreements may fail to produce the desired outcomes. Therefore, it is preferable to plan for the exit ahead of time when entering into any contract.
Outsourcing mistakes may be hard to dodge, especially for first-time business owners. However, you can have a smooth-sailing start when you choose the right outsourcing vendor. Your outsourcing partner should have a commitment to quality. Also, you must partner with a company that has been in the industry for over ten years.Consider KDCI, a Philippine-based offshore staffing company. Since then, our company has provided high-quality services ranging from creative design to eCommerce outsourcing. We've worked with some of the world's most well-known brands, including Apple, Dell, and Canon. Trusted by many SMEs, we've earned a great name in the industry and are ready to provide value to your business.Do you want to learn more about our services? Then, click the button below and get your FREE consultation today with our client success manager!Contact Us
Did you know that 75% of the human population fear presenting in public more than death itself? It sounds weird, right? But what if we tell you that a presentation designer can find an antidote to this fear?
Clearly, if we put this irrational fear into a diagnostic test, it’s the lack of preparation and confidence that triggers that fear. When you’re not confident with your spiel and presentation deck design, you set yourself up to fail.
So, how can a presentation designer help you prepare and boost your confidence for that upcoming presentation? Well, that’s what we will answer in this blog article.
Presentation designers are creative professionals who produce compelling design presentations for organizations to use. They have relevant experience and degrees in graphic design or a related visual communication field. Usually, they work in agencies that serve clients who need design services for corporate events.
Have you ever watched a TED talk before? Notice that most popular speakers attribute their successful presentations to effective slide decks. There was this TED talk facilitated by Shyam Sankar that became a hot topic at TEDGlobal in 2012. Most importantly, the presentation was so bold and engaging that TEDx even wrote an article about it.
Sankar used two characters—a robot and a human—to illustrate the rise of human-computer cooperation in tackling challenges like capturing terrorists.
You may ask, “Did he come up with that presentation all by himself?” Well, the answer is no. A former comic-book artist and presentation designer named Collin Roe-Raymond was the brain behind that presentation.
Of course, if there are presentations that exceed expectations, some also lull us into sleep.
Have you been to a conference where attendees seem to feel disinterested? It was something of a snoozefest while the speaker dragged his feet to make the presentation engaging. It may be hard to believe, but too often, it’s the presentation design that makes people lose interest.
Unfortunately, presentation designers are the ones who get the least credit. However, they can make or break someone’s credibility in just one slide. So, what else can a presentation designer do?
To sum up, presentation designers are responsible for a variety of duties, including determining the length and style of a presentation and selecting fonts, images, and other visual aspects of decks or slides. In general, they help clients on how to make a good PowerPoint presentation design.
Frequently, the duties of a presentation designer and a graphic artist overlap. Although presentation designing is a subset of graphic designing, the former takes more than creativity. To succeed in presentation design, one must have the ability to match data with the correct visualization.
Here are some specific tasks that go into a day of a presentation designer if in case you’re wondering:
Essentially, anyone who wants to feel confident with their presentation needs to hire presentation designers. When you have a presentation slide with a professional look, it’s easy to deliver your lines with finishing touches.
Whether you’re in business or academia, you’ll have presentations that need to be memorable. Here are some people who would need the help of a presentation designer to stand out among their peers in their field.
If you’re a salesperson, you’re not a stranger to a sales pitch. But for those who haven’t heard this term, this is a sales presentation explaining the nature and benefits of a service or product in less than two minutes.
We all know how cutthroat the competition is in the sales industry. After getting an appointment with a prospect, half of the battle now lies on the sales presentation to close the deal.
However, some sales presentations don’t get a yes simply because the sales deck was all over the place. The presentation might be either too detailed or not engaging at all. Take note that most people tune out of a presentation after 10 minutes. So, if you have boring slides that you made the night before the presentation, you’re bound to fail a hundred percent.
If you’re on a losing streak while your colleagues are closing deals from time to time, maybe you need to change something. That is to say, it could be your slides that fail to get your message across.
Tumblr’s deck performs a superb job of visually demonstrating their new company offering rather than relying solely on text to sell it. For salespeople, what you can learn here is to focus more on succinct and simple language.
A huge part of a manager’s job is reporting KPIs and ensuring everyone in the team is on the same page. But do you know that many managers find report presentations tedious and uninspiring?
KPI report presentations are highly critical, especially for data-driven businesses. These reports enable managers to demonstrate how a company is achieving key business objectives.
There are many ways to present KPI reports. One of which is through slide presentations. To be effective, KPI reporting must avoid the usual mistake that everyone makes: relying just on numbers.
Do you want to impress your executives the next time you present your KPIs? Then, tell a story as to what’s working and what’s not in your strategy. According to 55% of people, a captivating story is what keeps their attention during a presentation. You can add depth and clarity to your presentation by focusing on visuals.
Essentially, it’s about presenting a visually appealing story. The goal here is to make your numbers speak like a storyteller. How can you do that? Well, by inserting animations and seamless transitions to your slides. And you know right from the start who can help you with that—presentation designers!
Slide Team’s KPI Sales Metrics Pipeline Powerpoint Presentation Slide
This is yet another example of an effective presentation design for KPI reporting. The online and in-store performance of the company’s goods was highlighted here. In addition, the top revenue products, incremental sales, and cost of goods sold were also provided.
Did you know that 65.7 % of presenters prefer to create their own slide decks? These statistics speak volumes about public speakers who attend conferences and speaking engagements. Of course, there’s nothing wrong with DIY presentations. But it begs the question, “Does your presentation slide design make you credible enough?”
In public speaking, it’s not only the oral skills that gauge one’s credibility. You will also be criticized for the learning materials you present. On the other hand, if you keep everyone engaged with your presentation, chances are you get people to recommend you for more speaking engagements. Hence, the more engagements you have, the better you position yourself as a thought leader.
Moreover, attendees and organizations will probably ask for your PowerPoint presentations after the event. So, you might as well ensure that your PowerPoint slide is something to be proud of.
Remember that it takes more than an eloquent speech to become a successful presenter. You can have a commanding voice and still fall flat on your face with an underwhelming PowerPoint presentation design.
David Epstein’s Presentation at TED Conference 2014
David Epstein’s presentation uses beautiful data visualizations to give remarkable statistics and figures. He makes a visually stunning and appealing presentation by blending powerful sports images, striking colors, and a continuous design concept.
People in academia know that distance learning nowadays heavily relies on PowerPoint presentations. So if your slides do not facilitate effective learning, you’re doing an absolute disservice to learners in asynchronous classes.
Students these days study their lessons in a self-paced manner. It would be easier for them to digest topics if you present them in a concise, bite-sized fashion. Don’t follow what other instructors generally do—pasting a massive chunk of text on slides hoping it would stick like pasta on the wall. You may think of a better way to make your lessons engaging while capturing essential information that is easy to understand.
In addition, presentation designers can also be outsourced for poster presentations of research papers. Is there a research conference coming up, and you’ll be presenting your research paper? You can leave it to a presentation designer and let them create a well-designed research poster. This buys you a lot of time to prepare for your speech and anticipate questions from the research panel.
A Well-Designed Research Poster from the State University of New Jersey
The sample poster above is among the 2019 best poster winners at the 15th Annual Undergraduate Research Symposium. Notice the consistent and clean layout and the effective use of graphics, color, and fonts.
The quality of your presentation matters in the success of your business. Whether you’re introducing a new product or educating customers about your service, a good presentation design increases your chances of forming long-term relationships. If you’re seeking a service provider for your presentation needs, we’re here to help you!
Our company, KDCI, offers full-service, on-brand design solutions perfect for SMEs worldwide. We have vetted presentation designers ready to work on various types of presentation designs your organization may require. If you need assistance with your content, we also have writers onboard to fine-tune your content structure to the highest presentation standards.
Are you interested to know more about our services? Then, hop on a call with our client success manager by clicking the button below for a FREE consultation!
Are you considering front end development outsourcing this year? Before you start looking for a service provider, you may want first to dig deep into front end development. After all, additional knowledge could help you secure the right strategy as you get off to a good start.That said, we laid out here the most commonly asked questions about front end development outsourcing that you shouldn’t miss. By reading this blog post, you’ll get fresh insights into whether your business is prepared to outsource your web development needs.
Web development has two main parts: back end and front end development. Let’s concentrate on front end development for the time being.The building of front end elements of a website is what front end development is all about. These front end elements refer to features that you may see and interact with directly. In other words, front end development guarantees a rich user experience while interacting with a website, from design to navigation.To clarify, think of a website you have recently visited. What made you stay longer on that website? Your answer would probably be that it is functional and well-designed, right? You scrolled down because you were smitten by its quality graphics, fresh content, and mobile-friendliness.To sum up, front end development puts user needs first. Most importantly, it ensures your website is attractive enough to target visitors and convert them to leads. Certainly, if your web performance is not gaining traction, you now know what to do. Your front end development needs more polishing.
Although the duties of a front end developer vary from company to company, a front end developer’s role should generally encompass any or all of the following:
Let’s just say that web development is a fusion of art and technology. That is, front end development is concerned with the artistic side of the web, whereas back end development is concerned with the technical aspect.Earlier, we talked about how a front end web developer deals with different surface-level site elements. Let’s now dive deep into the function of a back end developer.While front end developers work on the visual components of a website, back end developers focus on server-side development. They manage databases, build the framework of software applications, and design APIs (Application Programming Interfaces).APIs are a set of programming code that allows data to be exchanged between software products. So, how does this interface work? Imagine you’re booking a flight and want to access your airline’s databases to see available seats that day. It’s the API that fetches data from your airline’s systems to your mobile phone so that you can book that flight hassle-free.But how does a back end developer work with front end developers?Front end developers typically send back end developers a list of APIs they want, as well as documentation of the intended behavior. For instance, a front end developer wants to correct the color or size of a button.Now, the back end developer may start building out the backend based on the functionality outlined. Hence, if the front end developer has an idea on how to improve the UI, they would communicate it with the back end developer to update the website.
If you’re leaning towards hiring a full-time employee, you need to consider the difference between hiring locally or offshore..In the United States alone, the hourly rate of a front-end developer typically ranges between $41-$60. On average, the annual compensation for a front end developer is $86k. If you’re a start-up company, it may not be practical for you to hire local talent. It is expensive to build front end developer skills. Therefore, professionals would charge higher than you may expect.However, if your goal is to cut costs by paying lower wages, you may consider moving your business functions abroad. There are countries out there with low-cost labor that can provide you with quality service at a competitive price.The Philippines, for example, has been the outsourcing hub of many countries that opt to grow their team offshore. One of the primary reasons why other countries choose to outsource to the Philippines is labor costs and operational effectiveness.In fact, the average front end developer salary in the Philippines is ₱480,000 ($9,284.24) annually. So if you’re testing the waters of front end development outsourcing, offshoring to the Philippines is a good start.
Companies that opt to outsource are able to cushion their bottom line from the volatile market through outsourcing. If you’re torn between hiring local professionals or offshore team, here are reasonable reasons why front end development outsourcing is more of a smart move:
Do you know what comes along with hiring a local professional? You are responsible for covering their needs, such as training and recurring benefits. If you don’t fancy covering these additional costs, it’s in your best interest to outsource your web development needs.When you outsource to a low-cost country like the Philippines, you gain access to high-quality services at a much cheaper cost. Without a doubt, you may save up to 70% on labor expenditures.
Moreover, you’re not only cutting costs by outsourcing. You’re also taking advantage of the multidisciplinary expertise that your offshore team may have.Remember that outsourced professionals have worked in various industries. Hence, they can help you navigate the competition and advise you on what has worked with their previous clients.
The front end is just a minor aspect of web development. When your web development needs require you to scale up, a service provider can help you hire back end developers, graphic designers, and even content writers. They can ensure that you have all the expertise you need in one place.
Furthermore, outsourcing companies follow a strict timeline while delivering outputs at faster turnaround times. If you hate micromanaging your teams and ask for updates from time to time, it means working with a service provider best suits your business.Also, outsourcing provides you with specialists for every stage of the development cycle. These experts play unique roles in executing a specific project on time.
Terminating a contract with a service provider is easier than dealing with an employee leaving your company. It will cost you approximately $12,000 to replace an entry-level employee earning $36,000 per year.So if you don’t want a hefty sum of money to go down the drain, you should consider outsourcing. This is true, especially if employee turnover is a major concern in your business.
Are you looking for experts ready to take on your front end development needs? Look no further! We are here to help you assemble the perfect extension of your team in the Philippines.Our company, KDCI, is one of the leading offshore staffing companies in the Philippines that is at the forefront of outsourcing. We offer scalable service solutions ideal for businesses with rapidly changing needs. Let us optimize your website performance with the help of our top-notch professionals in the realm of web development, graphic designing, and eCommerce.Are you interested to learn more about our services? Then, click the button below to get your FREE consultation with one of our client success managers today!Contact Us
In terms of worldwide appeal, the Philippines has come a long way. Not only is the Philippines known for being the world's selfie capital, but it is also regarded as the capital of the world's call center industry. How can a developing country with a small population of 110 million manage to outperform other countries with better contact center infrastructure?
If you review the history of BPO industry in the Philippines, the country has been the capital of the world's call center industry since 2010. India, the Philippines' arch-rival, has sought but failed to dethrone the Philippines over the years. Despite the expanding number of promising outsourcing hubs worldwide, the Philippines continues to lead the pack. The following are the main reasons why the Philippines dominates the call center industry.
The world has seen how the pandemic affected various industries in recent years—and the Indian IT-BPO industry is no exception. When the pandemic happened, India struggled to serve its large customer bases in the UK and the US. As a result, some foreign companies routed their operations to the Philippines that have pieced together work-from-home solutions and other business-continuity plans.
Do you have any idea how many call centers are there in the Philippines? Roughly, there are 788 BPO companies in the Philippines, according to the Philippine Economic Zone Authority (PEZA). Even as the economy struggles to recover from the COVID-19 pandemic, the Philippine BPO industry remains one of the country's most resilient sectors.
The sector reached US$26.7B in 2020 and is poised to hit US$29B by 2022.Furthermore, BPO firms employed 1.8 percent more workers in 2020, bringing the total number of direct jobs in the Philippines to 1.32 million. That said, foreign companies have a large pool of professionals to hire. It's just a matter of finding the best people to work for them.
If you ask companies that hire a call center in the Philippines why they choose to do business there, one common response is that the English standard is excellent!
The Philippines is one of the most English-fluent countries globally, making it an excellent place to do business. Since 2016, the Philippines have received a "high proficiency" rating from the Global English Proficiency Ranking. The Philippines came in 18th overall and second in Asia last year.
There are two key reasons why English is so deeply ingrained in Filipino culture. First, since American colonization, English has been the primary medium of teaching in Philippine schools. Filipinos are exposed to the language from a young age through education and even the media. Indeed, the English language has given the country an advantage in maintaining its title.
Second, the Philippines has a solid affinity for Western culture. The Philippines is likely the only country in Asia closely associated with the West, adopting American food and their preferences in movies, music, and sports. Filipinos' familiarity with Western culture allows them to bridge the cultural gap between them and the rest of the world.
Clearly, India has lost a lot of call center seats to the Philippines due to its accent-related woes. American customers dislike the thick accents of Indian call centers and thus, prefer Filipino agents for their neutral accents. While India is still the world's top outsourcing destination, the Philippines is rapidly upstaging India in customer support services—cementing itself as the capital of the world's call center industry.
Since its inception in 1992, the Philippines' call center industry has progressed significantly. Thanks to a supportive government that enforces laws and regulations to ensure the Philippines would remain on its title. The Philippine government has formed a partnership between the Technical Education and Skills Development Authority (TESDA) and the IT and Business Process Association of the Philippines (IBPAP) to further its aim of retooling the workforce for IT-BPO jobs.
From 2001 to 2010, the government under the Arroyo administration committed Php500,000.00 to train 100,000 entry-level call center agents. The government allocated $500 million in 2011 to execute the Training for Work Scholarship Program (TWSP). Within six months of completing the course, the program promised to hire at least 70% of the total graduates.
Moreover, The Data Privacy Act of 2012 was enacted to strengthen the Philippines' status as one of the world's top outsourcing destinations. With the passage of the Act, all BPO providers are now required to secure personal data, increasing foreign investors' confidence in growing their business operations in the country. The National Cybersecurity Plan and Digital Transformation Strategy for 2022 were also created by the Department of Information and Communications Technology (DICT). With the implementation of this plan, companies will have trust and confidence in the Philippines when using ICT facilities. Simultaneously, it formalizes the administration of cybersecurity governance among investors and businesses in the BPO sector.
One of the key reasons why businesses continue to outsource to the Philippines is that the country provides cost-effective services. Hiring a Shopify developer from a Western country, for example, could cost you $100-150 per hour.
On the other hand, outsourcing to the Philippines might cost as little as $30-60 per hour. The good news is that the quality is equal to its international counterparts. In addition, outsourcing to the Philippines might save you up to 70% on operational expenditures. You don't have to worry about equipment, utilities, or rent as a client. All you have to do is pay their service costs, and you'll be on your way to having your in-house call center in the Philippines.
Furthermore, BPO companies provide enticing compensation to their outsourced workers to keep them motivated. The following benefits are available to BPO workers in the Philippines:
Moreover, foreign companies registered with the Philippine Economic Zone Authority (PEZA) may be eligible for tax breaks lasting four, six, or eight years. Foreign businesses will be subject to a 5% tax on gross income after the expired validity period. These fiscal incentives are one of the reasons why BPO is the fastest-growing industry in the Philippines.
The Philippines houses numerous outsourcing service providers you can work with—and our company is excited to bring results to your business, all while building a long-term partnership.
KDCI Outsourcing, a leading offshore staffing service provider based in the Philippines, offers top-notch services ranging from customer support to marketing and design. We've worked in a variety of industries and provided scalable solutions to some of the world's most well-known brands. Our area of expertise is eCommerce outsourcing. So if you're looking for a partner for eCommerce customer service and product information management, you may benefit from our ten years of industry experience working with a variety of clients worldwide.
Are you interested to know more about our services? Then, click the button below to get your FREE consultation with one of our client success managers today! Contact Us
When you hear 'Asia,' you might think of anime, Kpop culture, and people who look younger than their age (probably Japanese people). But do you know that Asia also has a long list of prominent outsourcing countries around the world? Well, we listed them down in this article so you can assess the best outsourcing countries to consider in the future. The only caveat to keep in mind is that all of them could be a good choice. Hopefully, you can find the best country that gives you value for your money.
No doubt that some of the top outsourcing countries in the world can be found in Asia. In fact, many foreign countries prefer to outsource in Asia for many reasons. One of them is the labor cost, which is far lower than in Western countries.
If you're planning to move some of your business operations to Asia, here's a list of leading outsourcing countries to choose from.
First on the list of the top outsourcing countries in Asia is Philippines. The Philippines has carved out a name in the BPO industry as the call center capital of the world, mostly as a result of the country's success in providing high-quality contact center solutions.
Outsourcing companies in the Philippines provide cost-effective, top-notch, round-the-clock services that yield good outcomes. They take the lead in handling services in design and marketing, as well as customer support, accounting, and eCommerce.
The Philippines continuously impresses global leaders as one of the best outsourcing countries because of its educated workforce. The country's youth literacy rate is 97.94 %, and English proficiency is 94 %, with 70 % of the population speaking the language fluently.
Apart from its strategic location and efficient labor practices, its government supports the industry by facilitating infrastructural and policy growth. This includes collaborating with institutions to develop a BPO-specific curriculum and establishing the Philippine Economic Zone Authority (PEZA) to help foreign investors conduct business in the country.
Due to its competitiveness, major companies that outsource to the Philippines include Google, Amazon, Microsoft, and Samsung.
No one can rule India out when it comes to developing software solutions. India, being of the the strongest outsourcing countries, known as the world leader in software outsourcing, has the biggest number of technology specialists of any country in the world.
The Indian software industry has the necessary specialized knowledge and qualified software developers. They have IT clusters in Bangalore, Gurgaon, and Hyderabad. Technical support, software development, and website & mobile app development are some of the most often outsourced services in this country. Companies that outsource to India include Ford Motors, CISCO, and IBM.
The National Association of Software and Service Companies (NASSCOM) estimates that India's IT industry will generate $350 billion in revenue by 2025, making it one of the world's best outsourcing countries, fastest-growing economies, and a desirable investment location.
If you're thinking of where to outsource IT-related services, India could be one of the best options.
China has one of the world's largest pools of highly skilled workers that's why they are one of the outsourcing countries that businesses can consider. Over the years, China has become a manufacturing hub for several global companies due to its robust business environment, lack of regulatory compliance, minimal taxes, and attractive currency practices.
For labor-intensive sectors, China's cheap labor costs are a big selling feature. The average monthly wage in China is 29,300 Chinese Yuan (CNY), which is nearly half of what it is in the United States (roughly $7,900).
According to industry analysts, businesses that outsource to China can save anywhere from 30 to 80 percent on labor expenditures, depending on the product's labor intensity. To sum up, American companies that outsource to China include Amazon, Apple, and Pfizer.
If you're wondering where to outsource low-cost product manufacturing, China is one of the top choice outsourcing countries. This country can produce low-cost products at a significantly faster rate than its competitors.
Vietnam has started to enter the outsourcing market, competing alongside other outsourcing hubs in Asia. In fact, Vietnam has recently gained a reputation as a new outsourcing paradise for software development, making it one of the best outsourcing countries that businesses can consider.
It may not be on par with the Philippines and India, but Vietnam holds a lot of promise as one of the optimistic outsourcing countries in Asia. With its growing number of IT engineers and competitive IT talent pool, this country could be the next center of software development in Southeast Asia.
In 2017, Vietnam moved up five places in the Global Services Location Index, from 11th to 5th, putting it in the top 55 most promising nations for Global Outsourcing Services. In addition, many IT businesses from other industrialized countries, such as Japan and Australia, have already established offices in Vietnam and hired software professionals to work on their projects.
While it is home to some of the world's greatest software developers, Vietnam's economy is still in its early stages and lagging behind other developed countries. However, it's one of the top picks outsourcing countries of foreign companies eyeing high-quality IT works at a reasonable price.
Certainly, companies that outsource IT services to Vietnam are US tech giants like Intel, IBM, and Microsoft.
Known as the largest automotive exporter in Southeast Asia, Thailand is also one of the promising outsourcing countries and players in the outsourcing industry. Apart from manufacturing, it's succeeding in the IT industry despite its infrastructure and ICT research facilities challenges.
Companies that have successfully outsourced to Thailand include Samsung and Ford. In addition, because of Thailand's generous incentives to stimulate private investment, an increasing number of companies in the automation industry are relocating their operations there.
Being one of the contending outsourcing countries in Asia, Thailand promises foreign companies incentives such as a 50% reduction in corporate income tax and additional tax allowance on net profit within ten years. In other words, Thailand is indeed committed to making its outsourcing industry attractive to foreign investors and manufacturers.
Moreover, Thailand makes it easier for new business partners to register their companies. As a result, Thailand has a higher ease of doing business than other offshore outsourcing leaders like Taiwan and Hong Kong.
However, Thailand has long been far behind many of its Asian neighbors in terms of English proficiency. Thus, Thailand barely penetrates the call center industry and competes against traditional outsourcing heavyweights like the Philippines and India.
Finally, Indonesia—the world's fourth most populated country also made it on the list of the best outsourcing countries. While considered Southeast Asia's largest economy, Indonesia had a rocky start when it came to outsourcing.
Outsourcing has long been a contentious subject among Indonesian labor groups. Thousands of workers came to the streets around the country in 2013 to demand that businesses cease employing outsourcing companies and ensure that all of their employees receive benefits.
Furthermore, Indonesia used to have complex labor laws that prohibited corporations from outsourcing core jobs and only allowed them to outsource five types of non-core work: cleaning, security, driving, catering, and mining support services.
In 2019, the Indonesian Minister of Manpower amended the regulation on The Requirements for Outsourcing. Instead of putting restrictions on outsourcing certain types of work, the new labor law requires companies to have a proper business license to carry out outsourcing activities.
To date, Indonesia is an attractive and one of the best picks outsourcing countries for companies that outsource jobs related to HR functions. In addition, some PEO providers in Indonesia offer comprehensive back-office services such as accounting, health insurance, and benefits administration.
Aside from being one of the best outsourcing countries globally, you probably heard that Filipinos are also respected for their hard work and work ethics. Do you want to experience working with Filipino professionals? You can consider working with us to start hitting the ground running.
KDCI is a leading offshore staffing company based in the Philippines with a growing client base. We offer scalable outsourcing services in creative design, digital marketing, and eCommerce. We have delivered unparalleled services across various industries and have worked with some of the big brands out there, such as Apple, Canon, and Dell.
Are you interested to learn more about our services? Then, click the button below to have a FREE consultation with one of our client success managers today!
There’s a strategy behind every viral Instagram content you see online. Are you wondering why other brands are getting thousands of hearts while you are barely getting enough attention? You’re probably missing out on the secret sauce of successful Instagram marketing—the Instagram hashtag strategy!
An Instagram hashtag strategy is a well-thought-out approach for using hashtags to increase the number of people who see your posts. Rather than randomly putting a handful of hashtags on, creating a strategy allows users to find your content.The proper use of hashtags does more than just bring in new followers to a specific niche. To stay up to date on a particular topic or trend, you can also follow and engage with particular hashtags. Ultimately, you can make your own hashtag to promote your new product or service.Hashtags should make sense inside a post. However, some businesses continue to utilize irrelevant hashtags in their posts simply because they are popular. The result: irritated audience who will click the unfollow button.Experts say hashtags are basically SEO components of social media marketing. So, how can you use it to increase your online visibility?
Instagram's hashtag strategy keeps on evolving rapidly due to system updates. But the best practices that stand the test of time will always stay. Learn this expert advice on using Instagram hashtags so you won’t come back to constantly using the same hashtags.
The most common mistake that businesses make in their hashtag strategy is to come up with a long list of hashtags. Unfortunately, just because Instagram allows you to use hashtags profusely doesn’t mean you should.Notice that when you go beyond 30 hashtags, your comment or caption won’t post. This is because Instagram limits users to only using 30 hashtags on a regular post and up to 10 hashtags on a story.Using many hashtags could help you increase your reach. But be careful not to be detected by Instagram’s security systems. Instagram often detects spam posts from accounts that overdo their hashtags.The ideal length for IG hashtags can be tricky. But experts recommend finding the sweet spot between what’s relevant to your community and which hashtags have a high number of posts.If your business is just starting out, it’s ideal for you to begin with 10-15 hashtags. Although these numbers are too generous, be smart enough only to include what’s relevant.Before jumping into popular hashtags, make sure you have first added your product/service hashtags, niche hashtags, and other phrases related to your brand.
Using a good amount of hashtags is not enough. So do you want to get the best out of your Instagram hashtag strategies? First, you need to learn how to classify them in terms of density.The total number of posts linked to a hashtag is known as hashtag density. Therefore, the level of competition for a specific hashtag is determined by hashtag density, which is similar to SEO keyword rankings.Instagram hashtags are classified into high,medium, and low density. Here’s your guide for Instagram hashtags density.
These are popular hashtags with over one million posts. You’ll be in the right category if you use this hashtag. However, because these hashtags are constantly added to new posts, it’s far more difficult to rank them.
These are popular hashtags with over one million posts. You’ll be in the right category if you use this hashtag. However, because these hashtags are constantly added to new posts, it’s far more difficult to rank them.
On the other hand, low-density hashtags are hashtags with less than 50,000 posts. Since it’s too niche and specific, it doesn’t have a high number of posts. But ranking for it at the top posts is much easier.To reach a wider audience, marketers recommend using a mix of high, medium, and low-density hashtags. You can find how many posts a hashtag has by typing a keyword in the search bar.
Have you ever had trouble finding your post on hashtag searches and explore pages? There’s a good chance you happened to use a banned hashtag.Hashtags that Instagram users have reported for violating some of Instagram’s community guidelines are known as banned hashtags. The result is that every post containing that hashtag will be hidden from view, limiting your organic reach and growth efforts.If you use too many banned hashtags, Instagram will not just hide your post. They may also flag your account, which might result in a “shadowban” or even the removal of your account.Some of the hashtags that have been banned include those that are blatantly seeking likes and followers. #followme, #like4like, #follow4follow, #tagsforlikes, and so on are only a few examples.You may check this page to learn more about banned Instagram hashtags to avoid this in 2022.
Are you struggling to find hashtags relevant to your brand? Your audience may help you with that!Check the profile of the people who follow you or have interacted with you. You’ll get an idea of what hashtags they are using and what they care about. By doing this, you’ll find community-oriented hashtags that can be useful for your brand.Community-oriented hashtags allow you to engage with people in a focused, active community. Using these hashtags will help people find more of your content. At the same time, you’ll be able to reach out to those who are most likely to be interested in your business.
On Instagram, over 100 million photographs and videos are shared every day. As a result, it’s challenging for branded content to stand out among the crowd. To get their content seen, businesses use branded hashtags.A branded hashtag is a custom hashtag associated with a specific brand used on social media. Also, they range from words to slogans that motivate individuals to get a brand involved in conversations.Some of the great branded hashtags are #ShareACoke, #MyCalvins, and #BeyondFiveStars, which made a successful hashtag campaigns for big brands like Coke, Calvin Klein, and Uber.Whatever hashtag you create for your brand, always keep your audience in mind. Remember that your goal is to earn the attention and engagement of your customers. If you make them use your brand hashtag, it would be easy for you to collect user-generated content.For small businesses, it’s hard to crack on branded hashtags because most users only interact with big brands. But this shouldn’t dampen your spirit. If you want to turn the tables, you may start by announcing offers, discounts, or freebies.This is exactly what Sephora did upon reaching their 200K fan-following milestone. They decided to honor the occasion by presenting a special offer.Sephora urged their followers to take part by posting images of themselves with the hashtag #SephoramyFans and tagging their friends who needed to repost their content with comments. Today, Sephora is among the esteemed brands with a staggering 20 million followers.
It can take months before you start to see meaningful results from your Instagram hashtag strategies. But you can expedite it with a dedicated team who will assist you from content development to analyzing relevant metrics. Get the highest quality of service at a fraction of the cost by partnering with us!Our company, KDCI, is a full-service digital outsourcing company that caters to SMEs hiring professionals from the Philippines. We offer scalable digital marketing solutions to help organizations keep up with their business demand. We have marketing strategists, social media managers, content writers, and graphic designers capable of ramping up your marketing efforts.Do you want to know more about our services? Then, click the button below to get your FREE consultation with one of our account managers today!
Certainly, you've heard how the Philippines became the world's call center capital and why it is the most preferred country to outsource to. But have you ever thought of looking into the history of outsourcing in the Philippines?
If you want to feed your curiosity, this is the right place to do that. In this article, we put together all the important events to chronicle the early stages of outsourcing in the Philippine BPO industry. But let's find out first where outsourcing originated and how it was introduced to the world of business.
The concept and history of outsourcing can be traced back to the 1700s Industrial Revolution when companies began shifting production to countries with lower labor costs. However, it was not viewed as a business strategy at that time.
Large corporations were not completely self-sufficient in the 1970s, so they looked for ways to focus more on their core competencies to improve their performance. Moreover, many companies were hampered by a lack of agility caused by bloated management structures.
Many large corporations developed a new strategy of focusing on their core business. This strategy is what we know today as outsourcing. Through this new approach, companies can identify critical processes and decide which could be outsourced to increase their flexibility and creativity.
Outsourcing was officially recognized as a business strategy when Eastman Kodak announced in 1989 that it was outsourcing its information systems to companies such as IBM, DEC, and Businessland. After the inception, many companies followed to focus on forging strategic partnerships and less on ownership.
At present, outsourcing is seen as a new way for businesses to increase their market share, reduce risk, and improve their value proposition. Over the last few years, more and more companies have been rethinking and rearranging their outsourcing contracts.
We've created a timeline on the history of outsourcing in the Philippines. Take a look at how the Philippine BPO industry has evolved from a single contact center to the world's leading outsourcing hub it is today.
1992: Outsourcing began in the Philippines when Frank Holz founded the country's very first contact center, Accenture Global Resource Center. The first few contact centers provided basic services such as email response and service management.
1995: The Philippine Economic Zone Authority (PEZA) was instituted during the presidency of former President Fidel V. Ramos. The agency focuses on assisting foreign investors in facilitating their business operations in some regions of the country.
1997: Sykes Asia established itself as the first multinational BPO company in the Philippines.
1999: Former employees of a multinational management consulting firm, Jim Franke and Derek Holley founded eTelecare, better known as the country's first call center.
2000: A total of 0.075% of the country's GDP was contributed by the BPO industry.
2001: The Contact Center of the Philippines was established by former Trade Secretary Mar Roxas. The organization's objective was to raise awareness and encourage members of the contact center industry to share ideas.
2003: Convergys Corp. has opened two call centers in the country. As part of the company's global expansion and revenue generation plan, the Philippines and India were chosen by the company's then-president, Jack Freker.
2005: The Philippine BPO industry increased its share of the global BPO market to 3%, accounting for 2.4% of the country's GDP.
2006: The Philippine BPO industry began to grow at a rate of 46% per year.
2010: The Philippines was named the world's BPO capital after it employed 525,000 people and generated $8.9 billion in revenue.
2011: The Philippine BPO industry has employed a total of 638,000 Filipinos, with 400,000 of them working in call centers, making it the largest and fastest-growing private-sector job market in the country. In addition, the industry contributed 4.9 percent of the country's total GDP and generated $11 billion in revenue.
2012: The Philippine BPO industry's revenue accounted for 5.4 percent of the country's total GDP. Over 700,000 Filipinos were employed in the BPO sector at that time.
2013: The industry's generated revenue rises to $15.5 billion, and 900,000 Filipinos are employed full-time.
2016: The Philippine BPO industry was expected to generate 1.3 million jobs and grow at a 17% annual rate.
2017: The annual growth rate of the BPO industry decreased. The battle of Marawi, which took place in Mindanao, terrified a lot of foreign investors in placing their investments in the country.
2018: BPO companies in the Philippines added 70000 jobs and generated $1 billion in revenue. After a slight slowdown in 2017, the industry has recovered.
2019: According to the World Bank, the Philippines rose from 124th to 95th place and improved its score from 60.9 to 62.9 out of 190 countries ranked for ease of doing business.
2020: According to data from the IT and Business Process Association of the Philippines (IBPAP), the Philippine BPO industry saw revenues rise 1.4 percent in 2020, even though the health pandemic had a significant impact on the economy.
2021: This was a watershed moment in the Philippine BPO industry. It now employs 1.3 million people and generates $30 billion in revenue for the economy.
2022: There was a global move towards digital transformation and remote work, and Philippine outsourcing began these adaptations in IT, software development, and digital marketing. They also started investing in AI and automation, marking a year of significant adaptation and innovation.
2023: The Philippine BPO sector focused on sustainability and inclusivity. Outsourcing companies began integrating green technologies and sustainable practices into their operations. They also placed a greater emphasis on inclusive hiring, aiming for broader demographic participation.
Despite the economic contraction caused by the pandemic, the Philippine BPO industry's steady growth trajectory continues to attract many foreign investors looking to set up or expand their operations in the country.
According to the US analytics firm IHS Global Insight, the Philippines' economy will be worth $1 trillion by 2030. Rajiv Biswas, IHS's Asia-Pacific chief economist, predicts that the Philippines will be a $695 billion economy by 2025 and a $1 trillion economy by 2030, thanks to a growing IT-BPO (information technology and business process outsourcing) sector and strong OFW remittances.
In the coming years, experts expect to see an increase in the use of outsourced services. For starters, companies that have previously outsourced plans to increase their efforts, especially in IT services, to increase their efforts.
More services are expected to increase demand, such as:
Designing and marketing strategies have seen a massive increase in the last decade. An update on the design industry and the trends that drive it was recently published by Forrester.
According to Forrester, the global design industry is estimated to be worth $162 billion, and the use of design is expected to grow by more than 20% in the next five years.
With a focus on billing services, accounts payables, and accounts receivables, there is a growing demand for outsourced accounting services in the country.
Meanwhile, between 2017 and 2022, the accounting services industry in the United States grew at a rate of 1.3 percent per year on average.
During the pandemic, eCommerce and customer support outsourcing have become more popular. People are more likely to go online due to the lockdown and quarantine measures, which increased demand for outsourced eCommerce and customer support services. In May 2020, eCommerce transactions totaled $82.5 billion, up from $77 billion in 2019.
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Our company, KDCI, has been in the Philippine BPO industry for over ten years, servicing various SMEs worldwide. We are experts in digital marketing services and eCommerce outsourcing. If you're seeking professional service at a competitive price, click the button below to get your FREE consultation with one of our dedicated success managers.
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KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
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