An external graphic design team and a group of in-house graphic designers are often compared for two main reasons: productivity and cost-effectiveness. But why is it better to outsource during these volatile economic times? This article gives a rundown of the benefits of outsourcing graphic design team for your business.
Maintain brand consistency across your business
Businesses that don’t leverage graphic design services may fall prey to brand inconsistency. “Well, I think I can still generate profits even if I don’t consider color palettes!” How are you sure? Did you know that companies with solid and consistent branding are 20% more successful than those with weak or inconsistent branding? Moreover, inconsistent branding creates confusion for your customers. Also, it can damage your public reputation. When it comes to inconsistent branding examples, businesses can learn from Tropicana. The beverage manufacturer decided to try rebranding all aspects of its well-known product and packaging at once in 2009—the result: bad branding and ultimate logo failure. To sum up, consumers could not identify the product on the shelves, resulting in a decrease in sales. So whether it is a font or color palette, you can’t underestimate the cost of inconsistent branding. That said, you need to set brand guidelines to avoid branding mistakes. Certainly, a graphic design team can help you create clear rules and standards for your visual and written materials. Read: How to Create a Remarkable Brand Identity for Your Star
Gain access to the latest graphic design technologies
Do you have any idea how expensive the Adobe suite of products is? “Nah. But I think it will not affect our bottom line. ”To give you a ballpark idea, your membership will be automatically paid at the usual subscription cost, which is currently US$29.99/month. So if you have more than five in-house graphic designers, we can’t imagine how much you spend on these technologies alone. Conversely, when you delegate a team of graphic designers, you can save a lot. This is because they already have these tools at their disposal. In addition, they have worked with various clients outside your niche. Hence, they can help your design and marketing outpace your competition.
Focus more on your core business activities
Have you experienced getting stuck in excessive revision cycles? Like you have to micromanage your graphic designers to ensure they follow your brand guidelines? “Yes! And sometimes, I get caught up with nitpicking over tiny details! ”Well, that’s counterproductive, to say the least. If you want to focus on your core business activities, then outsource your graphic design needs to a service provider. You know you have passed it over to the professionals when you outsource. You don’t have to worry about quality or performance reviews anymore. In addition, you can be more productive while focusing on your business growth.
Reduce your company’s costs
Do you know that you can cut costs by outsourcing instead of hiring in-house graphic designers? “So there is a way to keep my labor costs low? ”In the United States alone, the average salary for a Graphic Designer is $50,227 per year. But when you outsource, you can hire the most experienced graphic designer for only $8-$100 per hour. In addition, you can pay only for the services you need, and only when they are necessary. Therefore, outsourcing is more profitable than hiring in-house graphic designers. Also, you can save on resources since you don’t need to provide facilities, space, computer equipment, and programs. You also don’t have to worry about payroll, incentives, and training costs.
Build profits for your business
A graphic design team can increase your profits by generating user-friendly, captivating, and appealing materials. “I don’t know. I’ll take that with a grain of salt. ”A research survey by the Paper and Packaging Board revealed that 72% of consumers admitted that the design of a product's packaging sways their decision to buy it. It may take time to see tangible results in your profits. But a high-quality brand is your best investment for high returns. A high-quality brand can help you gain more customers. In addition, customers that sense a connection with your company are more likely to return
Hire a dedicated graphic design team for your business
Do you need help with your social media banners, print designs, email designs, and brand guides? Worry no more! We have a team of graphic designers looking forward to working with you! Here at KDCI, we employ top talents in the Philippines who can cater to the business needs of the global market. So let our graphic designers breathe new life into your brand while you rise above the noise in the digital space. Are you ready to outsource your graphic design needs? Then, click the button below and get your FREE consultation with our experts! Contact Us
