Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Back to All Blogs

Search Results for "Outsourcing"

Showing 40 result(s)
Offshore Staffing
5 Key Roles for a Successful Digital Marketing Team
July 24, 2023
A well-structured digital marketing team is crucial for online success. Roles like Social Media Manager, Content Writer, SEO Specialist, and PPC Specialist are key to enhancing brand visibility and driving results.

A digital marketing team should comprise team members working together to define clear marketing goals. However, in many organizations, some people wear many hats.In many cases, these are business owners who don’t hire employees as a cost-cutting measure. While cost-effective at first, the repercussions of being understaffed are too hard to ignore in the long run—not to mention the elevated stress and long work hours due to endless multitasking.In this blog post, we’ll help you design your digital marketing team structure by endorsing experts to bring to your team. These experts will help you stay at the forefront of the rapidly changing marketing landscape while beating your competition.So, let’s define the critical roles you should be looking out for in building a digital marketing team.

A dedicated outsourcing digital marketing team, comprised of five diligent Asian staff members, working diligently inside the office. With their laptops open and dedicated and professional smile in the camera, they collaborate seamlessly, harnessing their expertise to drive successful online campaigns for clients worldwide.

Here are the Experts You Need for a Powerhouse Digital Marketing Team

Long before, when traditional marketing was reigning supreme, marketing teams were only composed of a few people. However, when the competition shifted online, it gave birth to a host of digital marketing team roles to meet emerging online marketing platforms.Do you want to create effective marketing strategies and attract more leads? Then, hire these marketing experts and increase your sales exponentially.

1. Social Media Manager

Half of the battle in today’s marketing lies in getting in front of your customers. And what’s the best way of getting closer to them? Taking advantage of social media platforms—the place where they spend a good amount of time.Social media has been a staple part of every marketer’s marketing strategy. It is proven to build brand awareness and enables businesses to respond to their customers’ concerns in real time. In fact, 54% of social browsers use social media to research products, according to Buffer.That said, there’s no reason not to hire and add a Social Media Manager in your digital marketing team. Do you want to stay on top of all global market trends, changes, and opportunities on social media? Then, hire a dedicated Social Media Manager who can establish your business as an expert in your industry.You might stereotype Social Media Managers as people behind the viral memes you see online. Although this is mostly true, they also perform various tasks to give a brand a human voice. Apart from growing an authentic follower base on social media, the following tasks are also their strongest suits:

  • Create, implement, and manage social media strategies
  • Publish and share engaging content regularly
  • Communicate with leads, followers, and respond to customer inquiries
  • Determine the most critical social media KPIs
  • Foster relationships with industry professionals and influencers to build a strong network

2. Content Writer

Do you want to know the outcome of not having a Content Writer on your digital makreting team? Your tendency to commit typos and poor writing is too high. This is not good because it would harm your engagement and damage your brand reputation.Furthermore, it’s not enough that you write with impeccable grammar. You also need to consider what content is relevant to your customers. Without this understanding, you’re susceptible to writing pointless content that adds noise in the digital space.Instead of doing your content alone, why don’t you consider hiring Content Writers in your digital marketing team? These experts understand what content types to produce in every stage of the marketing funnel. They’re adaptable and flexible, too. Whatever content format it is—blog articles, ad copy, lead magnets, scripts, product descriptions—they can create it without breaking a sweat.The duties of a Content Writer are quite extensive. And too often, their tasks are often confused with Copywriters. That’s why below, we highlighted a precise job description of a Content Writer:

  • Research industry-related topics for content creation
  • Create concise marketing copy to promote products/services
  • Perform rounds of editing before publishing a blog post
  • Conduct simple keyword research and follow SEO guidelines
  • Promote content through a variety of social media channels
  • Determine the needs of customers and gaps in content, and then recommend new topics

3. SEO Specialist

Yes, you have good content that resonates well with your audience. But if it’s not visible on search engine results pages (SERPS), your potential customers won’t find you. That said, you need the help of a skilled SEO specialist to rank your web pages higher on SERPS.SEO specialists execute organic strategies to optimize your site and drive more traffic for your business. They are knowledgeable of tried-and-true, search engine-approved methods. Without SEO specialists, you’re more likely to perform bad strategies that can penalize you with lower search rankings.Having a great SEO specialist in your digital marketing team can push your pages to the top 10 of the SERPS. And if you reach the top position, you can generate 33% of all search traffic for a given query. With more traffic coming to your website, your chances of getting quality leads are higher.Moreover, Google updates its search algorithm 500 to 600 times per year. So if you’ve been doing DIY SEO, you’re definitely using old SEO rules. Below are SEO activities that a good SEO specialist can help you with:

  • Performs a website SEO audit and recommends a comprehensive SEO campaign
  • Conducts keyword research and analysis to find relevant keywords that rank higher
  • Track, report, and analyze website analytics to increase the visibility of your site
  • Create and implement a link-building strategy
  • Provide suggestions for on-page and off-page SEO optimization

4. PPC Specialist

The downside of doing only organic strategies like SEO is that it takes months to see results. In addition, you have to compete against companies with higher domain authorities.It’s normal that you have exhausted all your resources yet can’t see a decent ROI from your SEO efforts. To address this, companies hire PPC specialists and leverage paid ads.If you have PPC specialists in your digital marketing team, these experts can manage pay-per-click campaigns to boost the amount of qualified traffic that reaches your site. These experts pay search engines like Google to display your ads at the top of organic search results.The good thing about PPC is that you only pay when a user clicks on your ad. So here, you’re in complete control of your budget.Also, PPC provides instant traffic. Unlike SEO, you don’t need to take months to climb the organic search rankings. In addition, you can target your audience based on demographics such as location, language, and device.Running paid ads could sometimes be expensive. You can’t make mistakes on a high-volume PPC strategy, or else, you’ll lose your money. That’s why it’s smart to hand this function to a PPC specialist in your digital marketing team who can perform the following:

  • Participate in the selection of keywords and audience targeting
  • Implement PPC campaigns across a variety of platforms
  • Decide on campaign budgets and objectives while following SEO best practices
  • Examine key performance indicators (KPIs) to identify issues
  • Taking care of existing campaigns and making suggestions on how to improve them

5. SEM Specialist

Do you want to work with an expert skilled at website and search optimization as well as paid internet marketing methods? Then maybe, you’re looking for an SEM specialist to add in your digital marketing team.If you want to utilize both organic and paid strategies, an SEM specialist is the right expert for you. You don’t have to get confused about whether you need an SEO expert or a paid ads specialist. With an SEM specialist, your paid advertising efforts and SEO initiatives are well taken care of.An SEM specialist usually works hand in hand with SEO specialists and PPC experts. But if you want to simplify your digital marketing team structure, you may only hire an SEM specialist. These experts have a thorough understanding of creating strategies with search engines and managing PPC campaigns. Also, they are adept with internet marketing, web design, and data analytics.Here’s the detailed job summary of a qualified SEM specialist:

  • Conduct keyword research, consumer trends, and competitor analysis
  • Monitor SEM analytics such as redirects, click rates, and customer acquisition rates
  • Creating heatmaps to analyze website visitor behavior
  • Collaborate with web developers and online marketing team to properly implement SEO
  • Keeping up with new advertising trends and PPC strategies

Build Your Digital Marketing Team with KDCI

Are you planning to hire full-time employees for the above-mentioned marketing roles and complete your successful digital marketing team? Well, you must be willing to provide benefits and training to make these employees stay. If you’ll ask us, it’s smart to outsource these critical functions to a service provider. Not only are you guaranteed quality service, but you can also scale up according to your business needs.  KDCI, an offshore staffing company, offers a full-service digital marketing solution perfect for SMEs that need a dedicated digital marketing team. The company also offers design and creative services to transform your ideas into high-converting graphics. We also have extensive experience working with eCommerce businesses. So if you’re an online merchant, we are the perfect business partner for you!  Do you want to know more about our services? Then, hit the button below to get your FREE consultation with our experts today!Contact Us

Share via:
Read Now
Outsourcing Guide
Hiring Freelancers: Understanding the Pros & Cons
July 14, 2023
In the era of remote work accelerated by the COVID-19 pandemic, hiring a freelancer has become a cost-effective solution for businesses. Freelancers offer flexibility, lower compensation costs, and minimal supervision while allowing businesses to access a wide range of skills and expertise.

The COVID-19 pandemic saw an exponential rise in freelancing as remote work became the norm to minimize physical movements. As a result, many business owners are scratching their heads, asking, "What is freelancing?" and "Why is it becoming a new trend nowadays?"

To clarify, freelancing is different from outsourcing and definitely far unrelated to hiring full-time employees. So, if you're planning to hire a freelancer, you may spare some time reading this article to make up your mind. Above all, what you need is to be educated to make sound decisions. So, let's start with "What is freelancing and how does it work?"

What is freelancing and how does it work?

Are you wondering what freelancing means in the business world? We'll try to answer the question "What is freelancing?" in a way you can easily understand.

Freelancing is the practice of working as an independent contractor rather than being employed by a company.

In other words, independent contractors use their skills, education, and experience to work with various clients and take on multiple assignments without being tied to a single employer. The number of projects or tasks they can take depends solely on their ability to complete them as requested.

People who do contract work are often called freelancers. Too often, they work in the comfort of their homes. But there are also instances where they may be required to work at their client's office.

What is a freelancer: A quick look at how a freelancer works

Saying that the freelancing world is cutthroat is already an understatement. Many successful freelancers out there would agree on how difficult it is to build a freelance career from the ground up.

Now that you have learned more about "what is freelancing?". It's time to uncover how these independent contractors begin before scouting clients online.

It requires a lot of work to make it in the freelancing industry. Freelancers always have to update their skills according to the needs of the industry. In short, they spend a lot of time and money taking online courses and attending webinars.

The competition to stand out does not end up with upskilling. Freelancers should also build a stunning portfolio that wins clients.

After getting these things done, these freelancers flock to popular gig sites like Upwork and Fiverr to find clients. From there, they submit proposals in the hopes of landing legitimate remote jobs that pay well.

In terms of payment methods, freelancers usually get paid either through hourly contracts or fixed-price contracts.

In hourly contracts, clients only pay for the hours that the contractor works. Meanwhile, fixed-price contracts give clients a sense of security in knowing how much money will be spent. Here, freelancers are paid all at once or by milestone, a contract amount paid by the client which is deposited to the freelancer's account.

What is an example of a freelancer?

Anyone who can fulfill a short-term or part-time contract is eligible to become a freelancer. But to give you an idea of who most likely dominate the freelancing world, we listed here the top 10 best and highest paying freelance jobs in 2022 according to Invoice2go:

  1. Web designer or web developer
  2. Graphic designer
  3. Teacher
  4. Virtual Assistant
  5. Freelance Writer
  6. Editor
  7. Accountant/financial consultant
  8. Social media specialist
  9. App Developer
  10. Content Creator
freelancer using her laptop and working

Pros and Cons of Hiring Freelancers

Anyone who can fulfill a short-term or part-time contract is eligible to become a freelancer. But to give you an idea of who most likely dominate the freelancing world, we listed here the top 10 best and highest paying freelance jobs in 2022 according to Invoice2go.

Pros

Lower compensation costs

Yes! Hiring a freelancer will help you reduce costs. Also, there are many reasons why compensation costs are lower when you hire freelancers.

First, you're not responsible for a host of benefits on behalf of your freelancers. Unlike hiring full-time employees, you're not required to provide benefits like Medicare, Social Security, health insurance, retirement benefits, and more.

Second, you don't have to shell out for renting office spaces. Freelancers usually have modern home offices and can work from anywhere.

And lastly, businesses get to cut traditional costs by 60% since freelancers charge less compared to full-time employees.

If you're on a shoestring budget, hiring an entry-level freelancer might be good for you. But don't expect a professional service. Take note that you'll get what you only pay for.

Minimal supervision

If you're a busy business owner and have no time to manage a team of employees, maybe hiring a freelancer can help you.

Freelancers usually require minimal supervision. Clearly, they've worked with hundreds of projects before, and they know how to approach tasks quickly with little to no guidance.

Moreover, freelancers operate their services, which thrive on repeat business and repeat clients. Therefore, they strive to submit their best work every time to keep the relationship.

Also, you only pay them for the work they complete, so you don't waste money on downtime.

Flexibility and availability

Freelancers are frequently available on short notice to meet an unexpected demand that your in-house team may be unable to meet. Also, you can hire them by the job, the day or hour.

For example, if you need someone who can instantly produce artwork for your social media; you can hire a freelance graphic designer. To sum up, they can accomplish the task in a fast turnaround time and pay them only for the service they rendered.

If you have short-term tasks that can be done in hours, it's wise to have freelancers you can contact whenever you need their expertise.

Cons

Accountability issues

While freelancers are reliable for many reasons, there are also instances where they disappear or let go of a project they can no longer handle.

Remember that these freelancers juggle multiple tasks from many clients. That said, be reasonable in giving tasks and deadlines they can work on. It's not good to lose an accountability buddy when a deadline is fast approaching.

To sum up, you can't rely on a freelancer if you have no long-term commitments. This is true, especially for those you only meet on freelancing platforms.

Security threats

Moreover, hiring a freelancer can pose a security threat to your company. Keep in mind that freelancers can use all of your data for whatever it may serve them. For example, they can use it for their portfolio or, worse, steal your company's ideas.

Hence, requiring a freelancer to sign a non-disclosure agreement (NDA) is important. By doing so, you give them insight into what they can and cannot share about the project they are working on.

Subpar quality of work

Clearly, the main reason why freelancers can potentially give you a below-average quality of work is that they have a lower investment in your company.

What does it mean? Their loyalty to your brand is probably lower than your full-time employees. Since they work on short-term projects, they don't understand the brand identity and core values of the company they work for.

As a result, brand inconsistency happens across all outputs. Hence, it will need more than two rounds of revision to get it right.

Outsource Your Business Needs to KDCI

Hiring freelancers and full-time employees are both viable options for getting the best talent out there. But there is a better alternative that offsets the downsides of the two. That's outsourcing to a reliable service provider with extensive industry experience handling offshore projects.

Our company, KDCI, has been in the industry of outsourcing for over ten years. We have delivered scalable offshore staffing solutions to various SMEs that needed help in their eCommerce, digital marketing, and even customer support.

Also, we have worked with some of the top brands in the world like Apple, Dell, and Canon. So, we can guarantee you professional services at a competitive price.

Do you want to get started with outsourcing? Talk to our experts by clicking the button below

Contact Us

Share via:
Read Now
Design & Marketing
Types of Email Marketing Campaigns for Brand Awareness
July 24, 2023
In email marketing campaigns, welcome emails are pivotal for setting a positive first impression and fostering subscriber engagement. To optimize your email marketing campaigns, prioritize crafting compelling welcome emails that resonate with your audience.

If you’re new to email marketing, you are probably stuck in a pit of a one-way conversation with your potential leads. It means sending a message and receiving no feedback of any kind from the recipient. The outright disregard for which types of email to send screams amateur—and this needs to stop right now!In this blog article, we will reveal the three types of emails to send to raise brand awareness so you won’t come back to that old-fashioned, linear communication that all newbies out there do.

email marketing for brand awareness, hands on laptop

3 Types of Email Marketing Campaigns and the First Stage of the Marketing Funnel

There’s a step-by-step procedure to closing that deal. And it all starts with identifying different types of emails to send in each stage of the marketing funnel.The marketing funnel has various stages: awareness, interest, consideration, intent, evaluation, and purchase. As a small business owner, everyone starts at the awareness stage. Here, your job is to raise brand awareness until your leads are knowledgeable enough about your business and move to the next stage.Do you want to nail the first stage of the marketing funnel? You need different types of emails to have a good start. So, what are the different types of emails to send at the awareness stage? Here are our top recommendations for you.

Welcome emails

Suppose you already have your email list. Your first big task is about to begin. That’s initiating the first contact with your leads who voluntarily submitted their emails on your website.We understand that having a bulk list of new email subscribers could feel overwhelming. But don’t let this prompt you to make rookie mistakes. That’s sending random emails without clear intention.How can you get off to a good start? Well, why don’t you begin with welcome emails to delight your new email subscribers?One of the most important emails you’ll ever send to subscribers is a welcome email. After all, it’s the email that either makes or breaks their first impression of your brand.Take note that 74% of new subscribers expect to receive a welcome email. That said, failing to send a welcome email means losing a potential customer.Sometimes, visiting your website is not enough for prospects to understand your business. Hence, you need to introduce yourself through a series of welcome emails.

How to get started with welcome emails?

Introducing yourself is absolutely essential to the success of your email marketing strategy. But bear in mind that introducing yourself is not enough. You also need to get your leads engaged.Similar to dating, saying your name won’t get you date invites. Do you want to date your long-time crush? Make them contact you with the number you provided.We know this will be a tough start, especially if you’re wooing someone with divided attention. But here are tips we can share to help you start with welcome emails:

Start with saying thank you

Send a thank you message within 48 hours of your new subscribers signing up. The more immediate your response is, the better engagement you’ll get.Try using first-name personalization to thank your new subscriber. Using a subscriber’s first name can help you get their attention and boost engagement.

Introduce your business

This is an excellent opportunity to explain to subscribers what your brand is all about. Remember, by signing up, they’ve already indicated that they’re interested in your company.Pique their interest by telling them your story, sharing your company values, and emphasizing your brand’s personality.

Set the right expectations

Your welcome email is an opportunity to show your new subscribers what’s coming up in the future. Make it clear to them that you intend to send emails at weekly, biweekly, or monthly intervals.Moreover, take a moment to remind new subscribers why they signed up in the first place. Also, inform them of the benefits of being on your mailing list.

Start with saying thank you

The term “whitelisting” refers to the process of asking a subscriber to add an email address to their trusted sender’s list, contacts list, or address book. Whitelisting ensures that your emails to subscribers don’t get filtered to spam.So, how will you do this? First, provide instructions on how your subscriber can whitelist you in your welcome email. Also, emphasize the benefit of doing so. For example, your subscribers will not miss an important email or special offer from your business.

Here’s an example of a good welcome email. Huckberry’s welcome email provided information about the community that new users have just joined, as well as a mix of product promotions and engaging email content.

Behavioral emails

Now that you can get your subscribers engaged with your business, it’s time to differentiate your marketing emails.Unlike in welcome emails, you’ll not be sending duplicate emails to all your subscribers. Instead, you’re now going to create emails specific to the action or behavior of your subscribers.How will you do that? Let behavioral emails do the work for you. But what are behavioral emails?Behavioral emails refer to the practice of sending automated, targeted emails to your subscribers based on their interactions with your business across multiple channels, such as social media, email, and your website.

Why is it important for you to send behavioral emails?

Well, this type of email helps you understand your customers’ preferences by examining user behavior. You can also gain valuable insights into improving your product and customer service.For example, you learn that a customer has a product left in the shopping cart, you can send an email prompting them to check it out. Or better, try to send a limited-time discount for them to purchase it.Remember always to align your emails to your user’s behavior. You’ll never target the general audience. So, take advantage of behavior emails to get closer to the right audience.

How to get started with behavioral emails?

Among all the types of email content out there, behavioral emails are something you have to take seriously. Don’t sleep on the user’s behavior which you can use as a stepping stone to nurture your leads.Do you want to have a crack on writing good behavioral emails? Here are tips for you to get started.

Track user’s behavior

Among all the types of email content out there, behavioral emails are something you have to take seriously. Don’t sleep on the user’s behavior which you can use as a stepping stone to nurture your leads.Do you want to have a crack on writing good behavioral emails? Here are tips for you to get started.

Track user’s behavior

First, study the activities of your potential customers on your website or social media channels. Take note that you can’t send great behavioral emails if you’re unfamiliar with the various behaviors that can be used as triggers.

Send a targeted email

Learned that a user has been viewing your service pages multiple times? Then, send them a reminder that you have, for example, a free service trial. Make sure to include a strong CTA to get them started.

Ask for feedback

Learned that a user has been viewing your service pages multiple times? Then, send them a reminder that you have, for example, a free service trial. Make sure to include a strong CTA to get them started.

example of a behavioral email

Here’s a good example of a behavioral email. Patagonia determined the crucial actions a user might take. They remind users via email to purchase a product that has been left in their shopping cart. It’s a fantastic opportunity to boost sales and customer loyalty.

Relational emails

It’s enough that you only communicate with the people who have interacted with you. What if no one’s visiting your website? That said, you should also try to reach out to your subscribers who have yet to respond to your emails.The easiest way to encourage subscribers to start a conversation with you is to provide value. You can do this through the help of sending relational emails. But wait, what are relational emails?Relational emails add value to your subscribers by sending them free content and information such as newsletters, blog articles, surveys, social updates, and more.Everyone loves to be in a win-win situation. Give your potential customers valuable content, and for sure, you will get them into your sales pipeline.

How to get started with relational emails?

Again, you’re reaching out to people who are not responding or, worse, not interested in your business. Don’t worry! A relational email offering valuable information can move the needle. Here’s what you need to get started.

Determine the right value

Begin by asking yourself, “How am I going to meet the needs of my subscribers?” This will assist you in developing content that your customers will find helpful.Is it email newsletters, blog articles, e-books, free webinars? Decide on which is more useful and which one will yield the highest ROI.

Send your most valuable content

Once you have already made up your mind with your valuable content, send it to your email list. Remember that your content must offer insights and solutions to address your customer pain points.Also, your goal here is not only to get a response. Your main goal is to nudge leads to research more about your business. When they have accumulated enough information about your product or service, there’s a huge chance they will move into the consideration stage.

Get them involved

Is your strategy not working? Perhaps it’s not on you to decide which content is more valuable to your audience.That said, ask your subscribers about the types of email content they find useful, as well as any questions they have about your business. Then, make use of those responses in your email content.

example of a relational email

Here’s a good example of an email with great value from Sephora. They sent customers a video tutorial that teaches them how to achieve a specific makeup look. Simultaneously, they also promoted a new line that is featured throughout the video tutorial.

Outsource Email Marketing Services with KDCI

Are you now confused about which types of emails to send to your new email subscribers? Or maybe you want to kick-start your email marketing campaign today? A lot of help from experts like us would be good for you!Our company, KDCI, offers full-service digital marketing solutions perfect for SMEs. In addition, we have email marketing experts ready to help you run email marketing campaigns and convert cold leads into buying customers.Get your FREE consultation today with our experts by clicking the button below!Contact Us

Share via:
Read Now
Design & Marketing
How to Make Effective Video Testimonials To Boost Marketing
August 3, 2023
Video testimonials, acclaimed by 78% of businesses in 2022, offer a 95% content retention rate, outshining written reviews. Effective ones are brief, genuine, and centered on success stories. Their potency in marketing is undeniable, making them indispensable for contemporary brands.

Video testimonials are a powerful marketing tool to watch out for this 2022. In fact, 78% of businesses see an ROI in testimonial videos of 100 percent or higher.

However, many businesses are still stuck with written and audio testimonials. Also, they don't consider that modern-day users have an attention span shorter than a goldfish.

This kind of content has a 95% retention rate, while written materials only have a 12% retention rate. So, it doesn’t make sense if you’re still sleeping on it.

Since this kind of testimonials are quite underrated, we decided to provide you with an in-depth discussion of how this video content can boost your marketing strategy.

What are video testimonials?

It features a customer or a client sharing their experiences with a brand in video format. Instead of writing a typical review, the reviewer produces a video of themselves conveying their thoughts. In most cases, they talk about how the brand helped them solve an issue or how it affected their lives.

These testimonials may come in either customer or business testimonials in video marketing. These two are the most effective content marketing tactic today, according to 89% of marketers.

A customer testimonial video is a tried and tested B2C marketing tool. Here, real-life customers convincingly inform people how excellent a product is.

Meanwhile, a business testimonial video fits into the B2B customer lifecycle. Instead of customers, it highlights a client’s experiences after receiving a professional service.

Two dedicated Asian outsourcing staff, immersed in their work, are actively filming a compelling video testimonial in the bustling office environment, using high-tech camera equipment to showcase business success stories.

How long should a testimonial video be?

It should be long enough to deliver your message. But not so long that your audience loses interest.

The rule of thumb is to keep most videos under two minutes for most marketers. Like any other video, it has an intro, body, strong CTA, and outro.

To sum up, you may cover the following in no over 30 seconds in your intro. Otherwise, you run the danger of lulling the audience to sleep.

  • What is the brand/product/service all about?
  • What does the brand/product/service offer?
  • What does the brand/product/service aim to achieve?

As you go through the body, keep in mind to highlight results and benefits. Also, avoid generic scripts such as “It’s nice!” and “It’s great!”. Instead, you need something that is cut above the rest.

That said, you may double down on capturing your audience’s interest. You can do this by letting a customer or client talk about specific details like:

  • How does the brand/product/service fulfill their needs?
  • What did they accomplish because of that brand/product/service?

This section should run in less than one minute. Also, the reviewer must be enthusiastic and genuine throughout the entire video.

After fleshing out the winning experience, finish your video with a strong CTA. Your CTA could be a verbal call out—‘download, subscribe, shop, order, buy, learn more’. Whatever it is, make sure you do it persuasively in less than 30 seconds.

Moreover, don’t forget to provide more information about your brand. For example, wrap up your testimonial video content by incorporating where they can follow you online. Also, add how to address any common questions or concerns about your product/service.

How to get video testimonials from customers or clients?

Not everyone likes to face the camera to video themselves. Let alone speak for their experience with enthusiasm and professionalism. That said, getting great testimonials is not a walk in the park.

But don’t worry! You can follow easy steps to ensure you get them to say yes even if they are not paid to do it.

Choose the right subject

Finding the right people to speak for your brand is not easy. Therefore, you need to ask each of your clients/customers personally to move the needle.

You can start by sending them an email or a personalized video. Also, keep in mind to choose only those who have used your product or service for a long time and have experienced incredible results.

Initiate to write the script

Assuming you already have the subject, volunteer to write the script. Clearly, your main job is to make the pre-production as easy as possible. Hence, the reviewer will appreciate it if you guide them throughout the process.

A script should not make your reviewer sound rehearsed. Instead, encourage your reviewer to build an emotional connection with your brand by being sincere and authentic.

Emphasize the importance of their experience

Communicate to your reviewer why their story is valuable to your brand’s success. In addition, remind them how they can convince others to trust your brand from time to time.

For someone who speaks on behalf of a brand, they need to get motivated. Also, they need to feel credible enough to advocate for your brand.

Give perks if needed

Your reviewer would appreciate it if you give perks as compensation for their time. For example, you can give them discounts, free trials, or gift cards as a token of appreciation.

After all, they are not just a subject for your content. Moreover, they are part of your customer/client base that needs to get nurtured.

How to create great video testimonials?

Do you want to know the secret sauce to high-converting video testimonials?

We compiled here the best examples of video feedbacks from great brands out there. Learn how to get it right so you can start working on that video testimonial of yours!

Focus on big success stories

Success stories can evoke strong emotions. And that’s precisely what Salesforce did in their video “My Trailblazer Story: Stephanie Herrera.”

Herrera narrates her fair share of adversities in the video to get to where she is today, and Salesforce is part of the story.

Give someone a success story, and they’ll break out into a huge smile. Above all, everyone wants to hear success stories. Clearly, we all want to have someone we can identify with and get encouraged to take the first step.

So if you have these big, powerful stories to tell, go for it. The world wants to see people conquer their obstacles and overcome the impossible.

https://www.youtube.com/watch?v=_tx5pK_emV4

Compilation videos work

Amazon made one of the best business video testimonials out there! The ‘Seller Testimonial - Spring 2016’ is among the best to take inspiration from.

In this video, Amazon showcased these customer endorsements to build brand credibility. As a result, many people have spoken about how the company has changed their lives.

In conclusion, it’s not easy to pull off this type of testimonial advertising. But if you have an ample amount of resources, do the work. In short, make a compilation video of your clients and transform it into a lead magnet!

https://youtu.be/Ah6SE7JFgFg

Don’t forget to add humor

While there’s a tension that comes with perfecting a video testimonial, you shouldn’t forget to have fun!

Learn it from Slack. They created a funny testimonial video with Sandwich Video Inc. Here, Sandwich Video Inc. tells how they found a new way of organizing their teams by using Slack. So, they executed it in such a lighthearted manner that you'll nearly forget it's a staged testimonial example.

What can you learn from this? Humor sells. So, if you want to get your audience to finish your video, make them entertained right from the start until the end.

https://www.youtube.com/watch?v=B6zVzWU95Sw

Use the right animation

You can make your videos even more engaging with the right animation. Omada does this technique perfectly! For instance, they keep viewers focused on the benefits by emphasizing important key terms.

In this video, they don't just display words on the screen. To make it more fascinating, they employed animation, used various typefaces, and added visual illustrations.

If you want to have this kind of video testimonial, you should have a trusted motion graphic designer.

https://youtu.be/KNG-OqNe5PU

Show tangible results

A great way to show tangible results is to use before and after photos. 

Clearly, before and after photographs are common in marketing. Because they work, they're everywhere. Consider this Elite dental patient testimonial that successfully exemplified how to use this technique wisely. 

We soon recognize the worth of the service owing to the customer outcomes when we use before and after images of the patient's teeth prior to their dental operation. Therefore, the emphasis is fully on their happiness–and their lovely smiles.

Outsource your video editing needs to KDCI

Suppose you already have the videos of your customers/clients. So, the next step is to hire the best people out there to produce high-converting video testimonials. Well, that’s something we can help you with! 

KDCI offers a full-service digital marketing solution to help you with your marketing needs. In addition, we have the manpower everyone could ask for. Our marketing specialists, video editors, and vetted writers can work hand in hand to help you launch a video testimonial that makes your brand a success story. 

Would you like to talk to us for a free consultation? Then, click the button below to get started! 

Contact Us

Share via:
Read Now
Offshore Staffing
What To Look For a Data Entry Specialist When Hiring
July 25, 2023
Data entry specialists are crucial in managing and refining the vast amounts of data generated daily. Hiring the right expert ensures accuracy, efficiency, and streamlined operations for businesses in the era of big data.

Data entry specialist jobs are in high demand in the era of big data. With roughly 2.5 quintillion bytes of data being generated every day, there must be experts who ensure these data are of sufficiently high quality before they’re used. However, data entry jobs only demand minimal requirements. As a result, freelancers dominate today’s job market for data entry. So how does this affect you? Well, your chances of having a bad hire are too high. In this blog article, we give you insights into the function of data entry specialists and what skills to look for in a promising candidate. Let’s begin by defining what a data entry specialist is.

What is a data entry specialist?

If there are people out there who enjoy compiling data, that’s data entry specialists. Yes! They can do it all day and all night without losing their cool. In general, data entry specialists work under administrative departments. Their tasks are primarily concentrated on converting a range of physical records from many sources into digital form. They look for information in databases and update data in computer programs on a typical day. But when the going gets tough, they also perform critical roles to meet strict deadlines. The following are the key functions of a data entry specialist:

  • Examining data for errors and identifying irrelevant information
  • Checking and updating data into relevant database
  • Conducting research and obtaining further information for incomplete documents
  • Creating spreadsheets with a high number of figures that are error-free
  • Responding to requests for information and access to pertinent files
  • Keeping tangible copies of data arranged to make retrieval easier

How much does it cost to hire a data entry specialist?

Most data entry specialist jobs are entry-level. So you’ve got nothing to lose even if you choose to hire today. Hourly salaries for data entry positions range from $10 to $17 per hour, according to PayScale. Meanwhile, the average hourly wage is $12.92.However, if these figures don’t sit well with you, you may want to outsource to a country with low labor costs. For example, consider the Philippines, the leading outsourcing destination globally. You can get premium support at half the price compared to many other countries. If you have all the luck in this world, you can get a decent data entry service for as low as $2-9 per hour. The Philippines houses the best outsourcing companies in the world. You just need to look for a trusted service provider to get the best service package.

In the heart of the office, an Asian boss and his newly hired data entry specialist is beaming with joy, engaging in a warm handshake following a successful hiring process. Their smiles radiate satisfaction, indicating the beginning of a fruitful professional journey together.

What makes a good data entry specialist, and how to hire the best?

Data entry jobs can be found in part-time, freelance, temporary, and full-time roles across various fields. And since it doesn’t require college degrees, the market is becoming saturated. There are over 142,242 data entry specialists currently employed in the US alone. With the growing number of professionals offering this service, how can you find the right fit for you? Below, we rounded up the data entry specialist skills to look for when hiring for data entry jobs.

Proficient typing skills

Speed is of utmost importance in data entry jobs. So it is no wonder why it is the number one skill businesses consider in hiring data entry professionals. Data is changing at a rate faster than ever before. Hence, data entry specialists must pick up the pace to deliver fast and accurate data entry. A skilled data entry expert should be able to type at a rate of 50-70 words per minute to get the job done in no time. Take note that typing speed is crucial, but so is precision. It’s pointless to type quicker if accuracy is lost. Before considering an applicant, make sure they pass a data entry typing test to measure their speed and accuracy. There are free tools out there that can help you with this. You just need to select what fits your requirements.

Knowledge of computer technology

Data entry tasks include using many computer software programs. That said, your applicant must be at least familiar with word processors, spreadsheets, and other record management software. Using database software is also a part of data entry functions. A data entry specialist may be expected to learn and utilize various types of software, such as a CRM system. However, this depends on your company’s business industry. Moreover, the data entry specialist should be competent to work with computer hardware. To do the work, the data entry specialist may be required to use printers, scanners, and other forms of computer hardware.

Exceptional communication skills

You don’t need a grammar nazi to perfect your data entry. But you can’t afford to have bad data due to spelling mistakes and sloppy grammar. Data entry specialists work with text and numbers. Therefore, literacy and numeracy skills have become essential in accurate data entry. Communication skills may be critical for some who work within teams. For example, data entry jobs entail answering customer calls and delivering information in most cases. Hence, verbal communication skills should be exceptional in this scenario. When selecting a candidate, you may include grammar tests in your assessment. It will help you evaluate the quality of their written skills, including spelling and grammar.

Basic research and data collection

Many organizations value research abilities in their employees. It is true, particularly in research-oriented professions like analysis and data management. Data may not always be available sometimes. And as data entry specialists, they must know where to look for it. For example, should they look into message boards? Is there a particular community where they can get information? Alternatively, certain Google search tactics could be useful. Whatever sort of research it is, a data entry specialist needs fundamental data collection skills and knowledge. The following data collection skills may be necessary for data entry tasks:

  • data analysis
  • obtaining pertinent information
  • determining the appropriate research problem
  • using data collecting technologies and methods
  • the capacity to recognize which sources of data are trustworthy

Time management and organization skills

While data entry is straightforward to accomplish, it needs a high level of time management and organization skills in repetitive operations. Data entry specialists come to work every day and spend many hours going over large amounts of data. However, their focus may fluctuate without time management and organization skills and eventually diminish. Aside from these attributes, some soft skills to also look for are attitude, patience, and teamwork skills. Bear in mind that nobody can maximize their hard skills without tapping into their soft skills. However, it requires a deliberate strategy to find the proper hard and soft skills mix. That said, you may need the help of a service provider to find the best talent for you!

Three dedicated Asian data entry specialists, nestled in a vibrant Philippine office setting, exude cheerfulness as they attentively work on their laptops, poised to deliver exemplary services to businesses.

Offshore Data Entry Services to KDCI

Are you still looking for a data entry specialist yet don’t know where to start? Then, you may consider hiring from our roster of data entry experts! Our company, KDCI, has been in this industry for over ten years. We have delivered detailed, fast, and accurate data entry services to many retailers and eCommerce stores worldwide. Let our scalable data entry services help you reduce labor costs and improve turnaround times. Get your FREE consultation today with our experts by clicking the button below! Contact Us

Share via:
Read Now
Offshore Staffing
Omnichannel vs Multichannel Support for Customer Experience
July 25, 2023
In the omnichannel vs multichannel debate, multichannel offers varied communication avenues but can be fragmented. Omnichannel provides an integrated, consistent customer journey across all touchpoints. Brands aiming for seamless customer experiences should lean towards omnichannel strategies.

The phrase omnichannel vs multichannel has been thrown out there for two reasons. First, the customer journey is becoming more complex than ever before. And second, businesses are now innovating their approach to meeting customer expectations. Nowadays, omnichannel is the new normal in retail and marketing. But statistics show that 26% of businesses have yet to implement this strategy. Are you one of them? If you’re still undecided about switching from multichannel to omnichannel support, then this blog article will do the job for you to differentiate and weigh omnichannel vs multichannel. Below we highlighted the key differences between the two so you unlock a new way to improve your customer support.

What’s the difference between omnichannel and multichannel support?

When diving into the topic of  omnichannel vs multichannel debate, it is crucial to consider how these strategies shape and define the interaction between a business and its customers Understanding the distinction between omnichannel vs multichannel support is essential in today's competitive business landscape, as it directly impacts customer experience (CX).Omnichannel vs multichannel support, both of this have subtle similarities, which makes them confusing. One of which is they both use multiple channels to communicate with customers. But they have significant distinctions that allow them to perform different roles. So let’s dive deep into their definitions. Multichannel support basically means providing customers multiple channels to contact customer service. Here, customers can choose whichever channel is most convenient for them at any moment. These channels range from voice, text, live chat, email, social media, and more.

What are examples of multichannel support?

Navigating the landscape of modern customer service involves understanding key concepts like omnichannel vs multichannel support. While both omnichannel vs multichannel approaches aim to provide multiple ways for customers to interact with a business, they are distinctly different in how they integrate those interactions. Brands like Samsung, for example, provide a variety of customer support. They offer inquiry resolution assistance through multiple channels, including phone support, SMS, email, chat, and community support. However, it has limitations, particularly in keeping messaging consistent across different channels.If you have a phone call with the voice support team, that person may not be able to access the email you wrote earlier that day. The email support staff also may be unaware of what you discussed with the voice support team.That said, multichannel often leads to a fragmented experience since customers must repeat what they told the first agent to the second agent. To address these limitations, omnichannel was introduced to the marketing world. The focus of omnichannel is to provide an integrated experience across various channels. Here, a consumer cannot only pick the most convenient channel for initiating contact. They can also switch between several channels throughout the same conversation.For instance, customers may reach out to your customer support staff via social media and have their message escalated to a phone conversation without losing any contextual data.

What are examples of omnichannel support?

Starbucks and Dunkin Donuts are among the brands that have successfully implemented an omnichannel strategy. They have let customers order using a mobile app designed and launched into their sales and marketing mix in recent years. In a nutshell, omnichannel vs multichannel are not the same. Although omnichannel entails using many channels, the end result is an entirely different consumer experience.

  • Multichannel: Customers can access multiple channels in separate interactions.
  • Omnichannel: Customers can access integrated channels for a seamless experience.

Comparative aspects to consider: Omnichannel vs Multichannel Support

We listed comparative aspects below to help you differentiate omnichannel vs multichannel support. Take note of the following to determine which is better for your customer service.

Main Focus

After having a general understanding of the differences between omnichannel vs multichannel support, ask yourself about what should your marketing strategy be focusing? Is it on the product or your customers? Multichannel support aims to increase the number of channels via which a product may be promoted. If your company is product-focused, consider multichannel support. This approach helps your customers follow your product and get to the purchasing stage. But if you aim for a customer-centric approach, the best choice is omnichannel support. Why? It allows your customers to move freely across channels within the same discussion. With a seamless experience, you can’t lose customers.

Resolution Time

Weighing between omnichannel vs multichannel, you can reduce more of your resolution time by 50% with omnichannel support. Omnichannel can empower mobile optimizations. It means you can embed messaging in your website or app, making it easy to solve issues faster. That said, omnichannel has a lower resolution time compared to multichannel. In multichannel, transferring a customer from one channel to another is challenging. The process lengthens the amount of time to solve an issue. As a result, your chances of losing a customer are too high.

System complexity

While effective at providing near-perfect customer support, omnichannel support is no fairytale. In fact, many companies struggle to achieve and understand this approach. Businesses must first build up each channel’s natural sales pathways in omnichannel. After that, they have to determine where they intersect and establish integrations at each stage. This complexity requires a significant amount of setup work, the appropriate eCommerce infrastructure, and ongoing attention. Meanwhile, multichannel doesn’t require many significant resources. You don’t need to plan for sales pathways from one channel to another. Hence, if you want to employ omnichannel support to your business, you should consult with a service provider for expert advice. After all, you don’t want to waste your investments with blind faith.

Channel Integration

While multichannel provides customers with various options, it does not necessarily make it simple for them to connect. For example, suppose their preferred channel isn’t working. In that case, they must initiate a new engagement in a different channel, which can be annoying and perplexing. Good thing omnichannel can address these issues. Omnichannel supports channel integration by delivering coordinated customer experiences across all channels. Here, each of your marketing channels is still set up with distinct purchase paths. When customers move from your website to email to social media, they see where they left off rather than repeating itself. Take note that channel integration reduces transaction costs and improves inventory management. By considering the diverse needs of your customers, you now know where to place your bet.

A dedicated Asian professional working diligently in modern office environment, seamlessly coordinating offshore omnichannel support services to ensure exceptional customer experiences.

Offshore KDCI’s Omnichannel Support Services

Now that you have understood the different between omnichannel vs multichannel, then you can now decide whether which one will fit your business goals and needs. Ultimately, choosing between omnichannel vs multichannel support is not a matter of which, but a matter of how. If you don’t understand how to respond to your customer’s needs, neither omnichannel nor multichannel will ever work. So consider working with a reliable service provider to identify the best customer support for your business. Let KDCI help you improve your customer’s experience with your product or service. KDCI is a leading offshore staffing service provider that caters to best-value customer support globally. We have more than ten years of experience helping businesses realize the potential of smart outsourcing. Are you ready to discuss how to enrich your customer experience with your brand? Then, click the button below for a FREE consultation today! Contact Us

Share via:
Read Now
Offshore Staffing
Onshore vs Offshore Outsourcing: What's the Main Difference?
July 13, 2023
While onshore emphasizes local collaboration and greater control, offshore leverages cost benefits from global talent pools. Whether assessing value, communication efficiency, execution speed, or quality assurance, make informed choices tailored to unique business challenges.

There are tons of learning resources out there that talk about onshore vs offshore outsourcing. But most of them, if not outdated, pit these two approaches against each other. Not understanding that these two serve different business needs.  

In this blog article, we will steer clear of discussing which one is better. Instead, we will discuss their key differences for unique business challenges. After reading this blog, we promise to provide you a clear roadmap to your first step towards outsourcing.

What is the difference between onshore and offshore outsourcing?

Businesses often select one of two approaches to outsourcing: onshoring or offshoring. Therefore, it's critical to comprehend their primary distinctions. To begin, let us first define the phrases onshore and offshore outsourcing.

Onshore outsourcing is also known as domestic outsourcing. It means outsourcing for external help but within your own country.

For example, if your company is based in the US and you hire a customer support team in the US, then it's onshoring at its finest.

Unlike offshore outsourcing, onshore outsourcing allows for greater control and closer communication between you and your service provider.

In contrast, offshore outsourcing refers to the use of overseas labor. Simply put, it is the process of moving your business processes abroad.

For example, if your firm is based in Canada and you expand your business in a developing country like the Philippines, then that's offshore outsourcing. This approach to outsourcing fits those who want to cut costs.

Pros and Cons: Onshore vs Offshore Outsourcing

Knowing the pros and cons of onshore and offshore outsourcing will help you decide which one could work for your business. Here are the comparative aspects to consider regarding whether to onshore or offshore.

Value for pricing

When venturing into outsourcing, the first thing that businesses inquire about is cost-effectiveness. So which between onshore and offshore services can help you cut costs?

For many reasons, the labor costs of offshore locations can be much less than onshore locations. Why? Let's look at certain production parameters, such as salaries.

If you are from a country with expensive labor, then you will find offshore outsourcing to be much more cost-effective.

When you offshore, you can take advantage of the lower wage rates in developing countries. For example, companies that hire employees in the Philippines can save up to 15% on their IT expenses.

We hate to break it to you, but onshoring means paying more. If you operate in a country with high tax rates, hiring an onshore company may hurt your bottom line.

Communication

Collaborating with an onshore team is much easier than an offshore team. Suppose you want to work with a team that understands your country's business environment. In that case, onshore outsourcing is ideal for you.

Offshoring, while deemed cost-effective, can pose challenges such as cultural differences and language barriers. In addition, when transferring operations abroad, multiple communication issues arise.

Therefore, you should consider cultural compatibility and language proficiency when choosing an offshore team.

If you are from an English-speaking country, you will definitely love the Philippines. Western culture is deeply ingrained in this country. Plus, they have a natural affinity with the English language. You can train them to match your work culture and speak with a specific accent.

Speed of execution

Meeting deadlines is as important as the costs. Of course, you want to work with a team that can deliver results at a fast turnaround time.

Because of low direct labor expenses, offshore companies have more flexibility in gathering resources ahead of a project. They also have robust manpower to ensure no deadlines are ever missed.

On the other hand, onshoring companies cannot afford to have idle resources. They must engage and train their staff to carry out new projects. Too often, they fail to adhere to the promised quality and timeliness.

Remember that a slow turnaround time can lead to major bottlenecks. Hence, when it comes to time-sensitive projects, go for the one that can meet your deadlines. Make sure they have a backup plan should they miss a deadline.

Quality assurance

When it comes to quality control, it's easy to solve issues with onshore outsourcing. If you want to teach a remote staff to do something specific, it's best to meet in person to grasp what's needed.

But if you are after quality work, offshore outsourcing is your best partner. Offshore companies claim to have qualified professionals who can accomplish the essential task.

Offshore companies allow you to access a global pool of talent. You can take advantage of their domain expertise and experience working with foreign clients. They also have the latest technologies for seamless handling of your business functions.

Operational risk

There's an inherent risk in entrusting your operations to a service provider. Clearly, both onshore and offshore outsourcing present operational risks. But there are ways to reduce or eliminate these risks.

When outsourcing, find a company that has effective risk management plans. Also, select a company with established quality standards and performance indicators. There should also be timelines and benchmarks to ensure you meet your goals.

Moreover, make sure your company's information remains private. There may be times when you must grant your service provider access to intranet sites and other sensitive corporate data. It is in your best interest to sign agreements to preserve the confidentiality of your data.

Two Asian offshore and outsource staff members, radiating warmth and professionalism, stand side by side, their smiles reflecting their genuine commitment to providing exceptional service to businesses, as captured by the camera in a bustling office setting.

Final Word: Onshore vs Offshore Outsourcing

Now that we have shed light on the debate onshore vs offshore outsourcing, it's time to consider your needs. You may want to talk to us because it's risky to make decisions without advice from experts.

KDCI has been in the offshore staffing industry for more than ten years. We have a wide range of offshore staffing services to help you acquire top talents in your company. Did we mention that we operate in the Philippines—the world's leading outsourcing destination? Yes! We have Filipino employees waiting to work with you.

Click the button below to get your FREE consultation today!

Contact Us

Share via:
Read Now
Offshore Staffing
5 Most Offshored Ecommerce Back Office Support Services
July 24, 2023
Offshoring back office support boosts eCommerce growth. From Salesforce administrators to catalog specialists, the right team ensures efficiency and sustainable success in online retail.

Offshoring back office services is not only a cost-effective strategy. It’s also ideal for businesses like eCommerce with growth challenges.As your eCommerce business grows, it’s inevitable to have more diverse customer needs. Some businesses go for outsourcing some their operations to address such challenges. But most of them hire the wrong positions.According to SSON, Fortune 500 companies squander an estimated $480 billion owing to inefficient back-office activities. So how can you nail outsourcing services without losing your hard-earned money?Below, we listed the top five most commonly offshored back office support functions to help your eCommerce business achieve consistent, sustainable growth:

Back Office Support Functions Your eCommerce Business Might Need

1. Salesforce Administrator

Salesforce is one of the most powerful CRMs in the market. Businesses use this application to manage interactions with prospects and customers. With companies pushing toward digital transformation, the need for Salesforce administrators is increasing.For starters, they don’t have a handle on how Salesforce works. They are also baffled by its time-consuming configuration and setup.If your business is struggling with managing this tool, it’s time to offshore a Salesforce administrator.How can a Salesforce administrator help you with the administration of your Salesforce platform?Essentially, a Salesforce administrator’s job entails customizing a company’s Salesforce platform to improve the team’s workflows and procedures.A Salesforce administrator’s job description is frequently extensive. However, their scope of support may be broken down into specific functions:

  • Salesforce system upgrades and configuration for optimal integration
  • Management of all data stored on the platform
  • Importing of sales department leads, contacts, and other data
  • Upkeep of the sales cloud and creation of custom reports and dashboards
  • Performing diagnostic tests and duplicate entry cleansing
  • Documenting error reports and changes to field history tables

2. Data Entry Specialist

What is back office support without the implementation of an accurate data entry?Data entry may be as simple as entering product details on e-commerce platforms. But maintaining an effective data management system can take a massive chunk of time.If you have a large volume of data that requires daily processing, you may consider hiring a data entry specialist. Whether building spreadsheets or performing quality checks and data validation, a data entry specialist can help save your time.How can a data entry specialist improve your data management?The duties of a data entry specialist are not limited only to entering information into databases and systems. Data entry specialists are also expected to execute the following with speed and accuracy:

  • Examining data for errors and identifying irrelevant information
  • Checking and updating data into relevant database
  • Conducting research and obtaining further information for incomplete documents
  • Creating spreadsheets with a high number of figures that are error-free
  • Responding to requests for information and access to pertinent files
  • Keeping tangible copies of data arranged to make retrieval easier

3. Product Data Entry Specialist

So you have plenty of items to put on your eCommerce store but don’t have the means to do so? Are you struggling to keep your store regularly updated with product data? Maybe you need the robust support of a product data entry specialist.eCommerce is a fiercely competitive industry with an ever-demanding customer base. With emerging online marketplaces, it’s a challenge to attract customer attention.However, there’s a smart way to attract customer attention to your store. You can do this by presenting the appropriate product characteristics, descriptions, photographs, and reviews. This could be a lot easier if you have a product data entry specialist.How can a product data entry specialist keep your online store up-to-date?Most business owners hire product data entry specialists to better focus on their core business tasks. This is because product data entry specialists perform various functions to keep their stores up-to-date.Below is a quick overview of how product data entry specialists ensure all product data entry operations are highly accurate and error-free:

  • Entering all relevant product data such as product images, descriptions, prices, specifications, features, and offers
  • Obtaining product-related data from a variety of sources, such as catalogs and websites
  • Sorting items into various categories for an easier customer viewing experience
  • Deleting outdated products that are no longer available or have been discontinued
  • Optimizing product titles and descriptions to ensure they are original and keyword-rich
  • Upload product data for upselling and cross-selling opportunities

4. eCommerce Product Data Specialist

Companies that use e-commerce might have a lot of product data. Unfortunately, it often results in managing a huge inventory. Good thing there’s an expert that takes care of all aspects of product data.eCommerce product data specialists ensure that all data displayed on the eCommerce backend is updated and accurate. In addition, they perform critical functions not limited to implementing seasonal strategies and boosting the website’s catalog performance.Moreover, eCommerce product data specialists take charge of your data-related projects. For example, they can supply information in the system on particular product features if the description is lacking and needs to be improved. They may also use this information to create product descriptions that appeal to buyers.How can your business benefit from an eCommerce product data specialist?Hiring product data specialists offers many advantages to businesses using eCommerce. For hundreds of items displayed on the eCommerce site, these specialists manage bulk product data transfer, pricing optimization, content generation, and accurate data. Other than that, the key responsibilities of an eCommerce product data specialist may include:

  • Coordinating with multiple cross-functional teams to analyze product requirements
  • Conducting data market research to ensure product descriptions and features meet industry standards
  • Providing detailed information to assist eCommerce business owners in determining the administrator’s effectiveness
  • Studying visitors’ behavior and analyzing all of this data regularly
  • Maintaining product data accuracy across all sales channels

5. Product Catalog Specialist

The standard for effective eCommerce catalog management is straightforward. That is a user-friendly site with up-to-date information and enticing product images. But if this is not what your customers see from you, converting them into loyal customers is less likely to happen.Product catalogs are a great way to reach out to new customers, develop your consumer base, and show off all of your lovely items. However, creating a product catalog is more complicated than just throwing all of your items into a website. This is where a product catalog specialist comes in handy.A product catalog specialist knows the best practices in creating and maintaining a catalog. They give comprehensive product information that informs potential customers about what you offer. Hence, building brand trust for everything you sell.How can a product catalog specialist enhance your online catalog?There is more to catalog management than managing product-related information. To deliver a rich customer experience, a product catalog specialist does the following crucial tasks:

  • Manage eCommerce operations daily, including product catalog updates
  • Maintain control over the product material shown on website marketplaces
  • Resolve catalog difficulties to improve the speed of the catalog upload process
  • Manage and generate new product listings on the e-commerce platform
  • Ensure that the product information in the catalog is accurate and of high quality
Four dedicated offshored members of an Asian eCommerce back-office BPO team, located in a vibrant Philippine office, radiate enthusiasm and eagerness to help businesses flourish.

Offshore eCommerce Back Office Services to KDCI

Looking for a reliable partner for your eCommerce support services doesn’t need to be daunting. If you are an eCommerce business owner, you can benefit from more than ten years of our eCommerce expertise in back office support services.KDCI is a leading offshore staffing company based in Manila that offers full-service eCommerce solutions. Name it—customer support, digital marketing, eCommerce design, product information management, eCommerce web development, eCommerce web design—we have all the solutions to optimize your workflow, reduce costs, bring more revenues and increase your savings.Are you ready to talk to our experts? Then, click the button below to get your free consultation today!Contact Us

Share via:
Read Now
Offshore Staffing
Top Companies That Offshore Operations Abroad & Their Success Stories
July 25, 2023
Many top companies, like Google, Microsoft, and Amazon, have effectively offshored operations for cost-saving and talent access. WhatsApp's initial success is tied to offshoring development, while Canva's rise to a $40 billion valuation partly credits its offshoring strategy. These examples highlight the strategic advantages of offshoring.

Companies that offshore their operations abroad are proof that offshore staffing works.Most of these companies credit their success stories to smart offshoring. Some built their companies from the ground up, while others saw positive ROI from shipping jobs abroad.If you still doubt what offshoring can do for your business just like how these companies that ofshore, it's time to hear these stories to inspire your future offshoring endeavors.Get to know the offshoring journeys of these big companies and how they scaled up and increased their profits.

Big Companies that Offshore their Operations to Other Countries

1. Google

If you have more than 135,000 employees, would you still offshore abroad? It's a resounding yes for this search engine giant! First on the list of companies that offshored is Google.

Google has two reasons for seeing greater value in offshoring. First, it enables them to hire people with skills they don't have in-house. Second, it allows them to cover work and parental leave surges for workers.

In fact, Google is one of the biggest US companies that offshore jobs to the Philippines. Google's outsourcing journey began in 2011 with the dispatch of 1,000 AdWords support positions to contact centers worldwide. The company decided to outsource additional IT tasks in 2016. For development, Google partnered up with Cognizant, a company located in the United States with offices in India.

According to a Bloomberg study, with a long history of offshoring, Google's overall number of contractors exceeded its in-house staff.

2. Microsoft

The company that revolutionized the software industry has also offshored abroad. Second on the list of companies that offshored is Microsoft.

In 2010, Microsoft had signed a three-year contract with Infosys (an Indian multinational IT company). The agreement included offshoring its technical help, database administration, and software application development. As a result, the company increased its ability to assist other clients in leveraging Microsoft's new technologies. Microsoft was the first software company to reach $1 billion in revenues. Through offshoring, it generated revenue of $108 billion in 2015.

3. WhatsApp

WhatsApp is Facebook's largest-ever acquisition. Before it was acquired for $16 billion, it had its humble beginnings with offshoring. WhatsApp's founders offshored its services to Russian coders to keep costs down in the early days. They used offshore expertise to manage the backstage, design solutions, and core app development.

By 2015, it had over 2 billion users globally. And by February 2020, it had become the world's most popular messaging app. With the help of outsourcing as part of its business strategy, WhatsApp being one of the big companies that offshore its services has made a huge growth and success to its business operations.

4. Amazon

The most successful retailer in the Western world has also resorted to offshoring. Amazon offshored its call center services to South Africa. The eCommerce giant had set up a Customer Service center in Cape Town. Clearly, South Africa was chosen for many reasons. One of which is its affiliation to European time zones and its ability to support the US during night hours.

In February 2018, Amazon opened a customer service outsourcing center in Cebu, Philippines. The customer service center was meant to support North American and UK customers.

Aside from customer support, Amazon is also one of the companies that offshored its research and development to Ukraine. It even bought Ring, a start-up company specializing in developing outdoor home security solutions. Ring has since been connected with other Amazon services, allowing live feeds from its devices to be displayed on Amazon Echo Shows.

5. Ford Motor Company

One of the global automotive manufacturing industry leaders has also leveraged the power of offshoring. Ford is also one of the successful companies that offshored its production to China due to growing demand for its automobiles and rising production costs in its home market. In addition, the corporation maintains manufacturing activities in Mexico.

It has also outsourced its back-office operations, software development, IT services, and customer support to India and other nations. It even has production plants in Thailand, Brazil, France, and China, with low-cost labor.

6. American Express

This multinational corporation has been practicing offshore staffing for decades. In addition, it is a pioneer in creating back-office operations centers in another country.

With offices in more than 40 countries, Amex is one of the American companies that offshore back-office activities. Hence, the company expanded in the Philippines and has grown to date. Amex offers business process outsourcing in the Philippines for international travel and payment card businesses, including but not limited to back-office support services, vendor management services, contact center services, technical support, and program management.

7. Samsung

Samsung has also been offshoring in the pursuit of reducing domestic jobs. It has offshored its production to nations such as the United States, which is a major customer of its products.

In 2005, it spent $500 million in its Austin semiconductor factory in Texas. The company used to keep everything about its cellphones in-house, from design to manufacture. That all changed in the second part of 2019 when the South Korean company began outsourcing significantly.

In fact, it has a new facility in India explicitly dedicated to the production of smartphones. Moreover, it has moved its customer service for Australian Samsung mobile consumers to the Philippines.

8. Canva

Companies that use offshoring successfully include Canva. This graphic design platform succeeded by utilizing their Sydney-based team in Manilla, Philippines headquarters with only six offshore employees.

According to Melanie Perkins, CEO, they opted to offshore to the Philippines since its family atmosphere inspired creativity. Canva decided in 2014 to outsource its graphic design, customer support, and back-office operations to the Philippines. The Manila team began with six workers to assist with marketing, customer support, and graphic design.

By 2018, the team had increased to around 250 members. This company is now valued at $40 billion. Perkins and her fiancé Cliff Obrecht attribute their start-up success to offshore staffing.

9. Telstra

The largest telecommunications company in Australia has been moving call center work to the Philippines.

Unfortunately, this resulted in job cuts across Australia. Like other telecommunications firms, Telstra must deal with client demands and technical issues. As a result, they require specialized client service. Many Telstra accounts are handled by a call center operator in the Philippines, which supplies competent employees to assist with customer support needs.

10. UnitedHealth Group

The largest healthcare company globally is among companies that have offshore operations abroad. Optum, a part of UnitedHealth Group company, recruits Filipino nurses from the Philippines for offshore business support services. The company is presently looking for consulting, customer service, project management, healthcare operations, engineering, and analytics help from its offshore staff.

Pre-service nursing, in which nurses at insurance companies, for example, assist in assessing patient requirements and determining treatment options, is one of the jobs being offshored overseas.

Three cheerful Asian offshore staff, situated in a bustling office with cityscape views, beam with readiness to provide exceptional service to companies that offshore.

Build Your Offshore Staff in the Philippines with KDCI

Companies that offshore their operations abroad demonstrated why the Philippines is the top outsourcing destination. Foreign companies outsource to the Philippines for one main reason: cost efficiency. It means companies get high-quality service for less cost.

If you want to expand your operation in the Philippines, consider KDCI Outsourcing. We are a leading offshore staffing company based in Manila. Click here to see the list of offshore staffing services we offer to support the growth of your business' products and services.

Are you ready to work with top talents in the Philippines? Hit the button below to get your free consultation today! Contact Us

Read Now

No results found

Our Client Success Stories
See what our clients are saying about KDCI
We Provide Amazing Services
Our training and strategic outsourcing services have helped thousands of organizations succeed
Get in touch with us
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Philippine Office
3008 One Corporate Centre, Julia Vargas Avenue, Ortigas Center, Pasig City 1605, Metro Manila, Philippines
USA Office
552 E Carson St. Suite 104, Carson, CA 90745, USA
Contact Sales
Contact Recruitment