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Ecommerce
6 Reasons Why Social Media Is Important to Your Brand
May 21, 2020
Social media is undoubtedly one of the most essential channels or platforms for a brand’s marketing strategy today.

Social media is undoubtedly one of the most essential channels or platforms for a brand’s marketing strategy today. According to a recent study, 92% of marketers say social media is vital to their business, and 90% of those marketers say social efforts generated more exposure for them.

If you’re reading this, then your brand may not be on social media, or you’re not putting much effort into it. Here are six reasons why you should harness social media for your brand growth.

1. Social media is cost-effective

Social media is undoubtedly one of the most essential channels or platforms for a brand’s marketing strategy today. According to a recent study, 92% of marketers say social media is vital to their business, and 90% of those marketers say social efforts generated more exposure for them.

If you’re reading this, then your brand may not be on social media, or you’re not putting much effort into it. Here are six reasons why you should harness social media for your brand growth.

kdci instagram

2. Personal posts are more appealing

Today, people are smarter and can easily differentiate a post from an advertisement. By posting non-paid updates and a compelling copy, your brand can provide an authentic, and therefore a more appealing image of what represents your business while still driving conversions.

3. Social media backs up your product and services

Studies show that 81 percent of consumers research a brand first before buying. If you’re selling products or services, you can back up your claims with a robust social media presence and brand authority, which will further convince your consumers to proceed with their purchase.

4. It gives an alternative channel for customer support

Social media platforms are rapidly growing, and they are transforming to be the most logical and vital channel through which consumers solicit and receive customer service. 90% of users contact brands directly through social media for questions and concerns, and 60% of them expect customer service.

5. Social media dictates your brand’s personality and voice

Brands are blowing up on social media for two reasons: either they’re doing something good or bad. It’s a fantastic platform for exploring your brand’s voice and determining how your voice resonates with the audience. You have to be very careful about what message you’re conveying.

6. It creates involved communities

As you engage and communicate with your audience, you create a community that interacts with you. Because of the algorithm, social contacts of your current audience will also see your brand giving you a free and personal endorsement. Over time, your community builds on itself in a way traditional advertisement will not be able to.

Conclusion

Social media can hugely boost brand awareness, but you have to be cautious. Whether it is due to high competition or ineffective content strategies, only 50% of marketers using social media for at least two years had an actual improvement in sales.

With that said, it is clear that no other marketing tool or platform can play a more significant role in growing your brand today — By taking the time to learn and invest in social media, you can build a strategic marketing plan and utilize social media to your advantage to grow your business like never before.

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Inside KDCI
LinkedIn Optimization Guide: How to Improve Your Profile
May 21, 2020
Learn how to optimize your LinkedIn profile with tips on profile photo selection, headline creation, project showcasing, network expansion, and more. Elevate your online presence and attract recruiters with these essential strategies.

582 million. That's the number of LinkedIn accounts vying for recruiter attention, and the best way to stand out is by optimizing your profile with a unique brand value. Here's an optimization guide to do it:

Name

Always include your first, last, and middle name. Don’t be fancy by adding nicknames or funny titles to your LinkedIn profile like “Marketing Zombie” or “Social media buff.” Keep it simple.

Profile Photo

One of the reasons why employers don’t bother to visit your LinkedIn profile is if they see you don’t have any pictures. Have a professional yet fun photo of you that will emulate your personality and expertise. Don’t be too stiff and corporate.

Banner

A must-have. Search for something that captures people’s attention. Make sure that you’ll look professional, smart, and on-brand with your profession. If you don’t know how to design one, you can pick from a royalty-free website like Unsplash and Pexels.

Headline

Arguably the most critical information in your LinkedIn profile. Be creative, concise, and include search keywords that are related to your expertise and profession.

Write it so that your target market and the audience will easily understand it. Show something of unique value that you can offer, be different. Be fun while also showing how good you are with your profession.

Summary

Use industry-specific keywords that revolves around your expertise and profession. Keep it short and formal as possible; highlight your skills and achievements.

Projects

Add projects that will highlight your abilities, knowledge, and improve your reputation. Think of it as a blog post that needs search optimization as it increases your chances to appear on the platform’s search queries.

Connections

Make it a habit to add more contacts to your LinkedIn profile. Remember to endorse them if they know their provided skill sets so they’ll be enticed to recommend you too. Who knows, maybe they can introduce you to their recruiters?

Linked Profile Strength

Do your best to make sure this meter is full because this determines how robust and searchable your profile is. As you add more relevant content to your profile, the strength meter rises. Don’t worry; it will show you what you can do to improve it.

Experience

The one thing that employers will surely take time to read. It’s similar to your resume and serves the same purpose. Include every company that you have worked for and include information about your obligations, accomplishments, and growth.

Explain your experience straight to the point; less is more in this section. When adding your current company, make sure to add a little more information about them.

Avoid using flashy buzzwords and remember to show results that you have achieved from your work rather than just telling. If you’re a great programmer, mention an award that you received and an exceptional metric that describes why you are one.

Education

If you’re not a fresh grad and have tons of work experience, employers will probably ignore this one. It’s best to make sure that you always list your highest academic level. You can also include activities and recognitions that will boost your standing.

Licenses and Certifications

Some specific skill sets require certifications and licenses. If you have one, make sure to list them all down. This section in your LinkedIn profile shows that you’ve taken steps to improve your skills.

Aside from previous work, you should add case studies, research papers, blog posts, your product, and service that you or your company currently offers.

Skills and Endorsements

Always remember that when you add skills and expertise to your profile, you’re optimizing your search through those keywords while also creating opportunities for endorsements.

Add at least five skills related to your profession as users will receive 17 times more profile views than those who don’t.

Accomplishments

This section explains to the recruiters why you are the perfect person for the position. Achievements you can include are publications, additional languages, projects, certifications, complete courses, honors, and awards.

Interests

The more groups you are in, and the more connections you have, the higher the chance that your LinkedIn profile will show up in search results.

The items that you add to this section should be relevant to yourself or your professions.

Bonus Tip: Passion is Key

If you reveal that you’re passionate about something, you’ll inspire the people around you. So join groups and associate with the members of the community. Share your own personal thoughts and create a conversation. You’ll see that it will reach those who share the same interest and values

Conclusion

The most compelling candidates are those passionate about their field. Regularly update your LinkedIn profile to showcase your qualifications and enthusiasm, leveraging this optimization guide to elevate your online presence.

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Outsourcing Guide
5 Digital Transformation Trends To Watch Out For in 2024
May 21, 2020
Over the past few years, Digital transformation revolved around the same trends and had begun to feel a bit monotonous: Augmented Reality, Edge Compute, and the Cloud.

Over the past few years, Digital transformation revolved around the same trends and had begun to feel a bit monotonous: Augmented Reality, Edge Compute, and the Cloud. It always seemed like we waited for a couple of years for these trends to mature, but 2024 will be different.

While older trends above will still dominate and be the core foundations of the digital space, next year will be the commencement of advancing technologies. Here are five digital transformation trends that will be notable in 2024.

1. 5G Integration for Consumers and Businesses

We’ve been hearing the word 5G for a couple of years now, and even our local telco companies are slowly testing the technology in selected areas. Smartphone companies like Samsung have already announced their 5G-capable phones in Q3 and Q4 earlier this year, and others are starting to follow.

In addition to providing consumers faster internet speeds and more reliable networks, 5G will also accelerate advancements in smart vehicles and smart cities. Expect that every industry will utilize this technology.

2. Faster WiFi means more content consumed

Although WiFi 6 will be different from 5G, both will bring everyone a broader connection range and blazing wireless connection speeds next year. Both technologies will work hand-in-hand and will be the perfect combination of connectivity in both the home and office.

With this upcoming trend, expect download speeds up to three times faster compared to WiFi 5. But the main highlight for WiFi 6 is its ability to extend the faster data speeds to far more devices than ever. With the quality and volume of data consumed both increasing, it’s about time that the technology keeps up as well.

3. ACPC will let you stay connected forever

We already saw the massive boost of mobile data use last year, and now we’re going to see an improvement on the laptop-side as well. With always-connected PCs this year equipped with 5G and LTE connection, we’ll see more tech giants integrate that to their products as well.

It’s safe to assume that the majority of laptops will have improved battery life and bring a near-full-day experience to users.

4. More companies will make use of analytics

Tech-based companies have already utilized numbers and proved that analytics is the future. The path to success is within the data, and you have to start gathering these numbers. Companies outside this niche are beginning to understand the importance of these data.

There is far too much valuable consumer data to be collected, processed, and turned into insights for any company to remain competitive without utilizing analytics tools. Remember that flying blindly and guessing numbers will only waste a company’s time and resources.

Expect that the majority of the companies in every category will use analytics to utilize their strategies in 2024.

5. AI and Machine Learning will boost Data Analytics

In 2024, you can expect that brands will use artificial intelligence and machine learning to analyze the data they have from analytics. An average person will be able to do this task, but AI has three advantages: speed, scale, and convenience.

Thanks to machine learning, complex data tables can now be processed in a fraction of time. This not because we have better equipment, but rather, algorithms from these AI have gotten extremely good at data analysis.

Conclusion

While the older, more mature technological foundation will continue to be the center of digital transformation, these five trends will be the highlight of next year’s marketing strategy. So act fast, research on these trends and utilize them to grow your business.

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Offshore Staffing
What Soft Skills Should You Look For In Your Outsourced Staff?
May 21, 2020
Improving a soft skill or learning a new one is one of the best investments you can make in your career.

With so many candidates to hire when building your offshore team, it's not enough to simply look at skills and experience. Another factor to look at is soft skills, which make one adaptable to change and capable of solving complex problems.

Choose the right people when building your team with KDCI. Take note of the 15 most important soft skills to look for in 2024.

1. Conflict Management

This skill is not about avoiding an actual conflict in the workplace but resolving one in an efficient manner. Employers want individuals to handle conflicts with respect and in an optimistic way that breeds growth and learning in the office.

2. Time Management

One of the most important soft skills that every employer seeks. Basically, this means that deadlines must be met whatever the task. You must deliver all of your tasks before a deadline on top of other time-based tasks like meetings and presentations to clients.

3. Leadership

Arguably the most sought-after soft skill that every company wants. Leadership is the ability to influence, motivate, and lead a team to accomplish the final objective. This skill can be trained through experience and be nurtured, but employers really want employees to have this right off the bat.

4. Stress Management

For employers, it is important that employees learn to recognize their own stress triggers and have effective ways to manage these levels and ultimately avoid it negatively affecting life and work itself.

5. Communication Skills

Having this skill means that you have the ability to interact and share effectively with others. Employees must know when to talk, what to say, how to address other employees and determine what is the right tone and dialogue to deliver the right message.

6. Company Culture

This skill involves an employee knowing the importance of building the right culture in a company. By knowing and taking in mind what the company culture is, you’ll know how to interact with others with the company in mind. Numerous studies show that having this skill is an important part of the success of a company.

7. Customer Service

For customer-facing jobs, this skill is the most important. All employees that regularly interact with a customer must have the personality and confidence to present the product (product knowledge is a must, too).

8. Problem-solving Skills

There will always be moments when things go south and an employee can only do two things: complain or act. Employers would always prefer the latter and so would everyone else in the company. That’s why you should always prepare yourself and practice thinking under pressure and come up with ideas to solve the problem. This is also a sure way to learn how to take the initiative.

9. Collaboration

As they say: teamwork makes the dream work — and it’s very true for all workplaces today. Almost all projects in a company will require some sort of teamwork with each member having a specific task to do. With a deadline and checklists, everyone in the team is expected to work together to achieve the objectives. This skill includes delivering clear communication, empathy, problem-solving, accountability and adaptability.

10. Emotional Intelligence

Related to problem-solving skills, emotional intelligence is about discerning and controlling one’s emotions. It’s a skill wherein you’d be able to observe your own and other’s feelings and emotions then use them to take a valid and correct action. Always pause when emotions are running wild. Stay calm and meditate, take the problem head-on with a sound mind.

11. Adaptability

You have to expect that every company nowadays is always changing. When something fails or goes out of hand, managers are going to come up with alternatives that will be different from the normal work process. That means that you as a worker must be ready to experiment and try something new.

12. Creativity

Even though some jobs don’t always leave a lot of space for creativity, it is still one of the essentials in the workplace. Being creative means that you’re willing to take risks while everyone else would hesitate. However, it also means that you’ll be the one more likely to unlock new and meaningful results.

13. Negotiation Skills

This is very important to the sales side of the company and also to employees who are going to present and pitch decks to their clients. Having this skill means that you have the capability to persuade and even argue out a case. You should be able to negotiate well with clients, suppliers, seniors, and even competitors.

14. Persuasion

This ability works hand-in-hand with negotiation soft skills. For marketers and salespeople, they need to persuade customers to purchase their product or use their company’s service. As for everyone, an employee is expected to make his/her case when presenting an idea, present compelling evidence and ultimately persuade the person on the receiving end to say yes.

15. Professionalism and Attitude

Professionalism includes an employee’s personal etiquette, attitude, courtesy, dressing and work ethics. Employers love it when someone is able to observe established workplace norms and quickly adapt to them. Of course, respect and courtesy are expected from every employee, so you should strive to dress and act the part even during the selection process.

Find The Right Offshore Staff

There are many talented people, but people who are the right fit for your organization are difficult to find.

At KDCI, we specialize in finding the right people when building your team. With our large database of talent, we are more than capable of finding people who have the skills, experience, and soft skills you're looking for.

Learn more about KDCI's tailored outsourcing solutions. Contact us today!

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Ecommerce
Gen Z Marketing Trends You Should Know
May 21, 2020
While Millennials have been the focus of the large number of businesses these past few years, things are going to change soon as there’s a new market emerging -- they’re called Generation Z.

While Millennials have been the focus of the large number of businesses these past few years, things are going to change soon as there’s a new market emerging — they’re called Generation Z. These different characteristics found in this new generation means that we will also have new marketing trends.

Born mid 1990’s to current 2000’s, these digital natives have never lived a life without internet. By 2020, they’ll have 40% of the purchasing power. So you’ll have to pour all the marketing efforts that you have now to make them notice you.

While you still have time to adjust, you’d have to hurry as the oldest members of Generation Z are in college or just about to graduate. With that, here are some vital information that you need to know for the next generation that will skew the trends.

They have shorter attention span

Members of the Generation Z like their information short and concise. According to studies, Gen Zers takes 8 seconds to decide whether the content is worth their time and if it benefits them. Also, you’d have to know that there are more than $44 Billion annual U.S. purchasing power for Genz so this is a huge opportunity for your business.

Micro-influencers are key

Generation Z are less concerned with brand appeal than Millenials and are less likely to be motivated by loyalty programs. They trust influencers because their lives are relatable. 63% of Gen Z prefer to see real people in ads.

You also need to keep in mind that micro-influencers (real people with around 2,000 – 500,000 following) are more to skew the purchasing decisions of Gen Z than macro-influencers. That’s why you should consider seeking out these type of influencers who can align with your business’ voice.

You need Social Proof

60% of Gen Z wants to positively impact the future of the world and participate in social activism. They really care about the world so your business needs a purpose other than making money.

They really like companies who are aware of what’s happening in the environment, those who are politically correct and spear-heads economic problems that society faces today.

With that, start by making your core values known and contribute to the society and environment. If you’re not really related to any of that, you can partner up with companies that focuses on that matter and make a collaboration with them.

A Vocal Generation

They are likely to give feedback or reviews online. 44% showed interest in contributing ideas to brands.

You also have to note that this generation wants to take matters into their own hands that 72 percent of teens in the US say that they want to start their own business one day and 61 percent of this group wants to start immediately after college.

They really don’t focus on education as they believe that everything can be learned online. They really know how to research and self-educate. 33 percent of them watch online lessons, 20 percent read ebooks on tablets and 32 percent work with classmates online. 64 percent of Generation Z plans to pursue college compared to 71 percent of Millennials — a significant decline.

With that, your content online must also include behind-the-scenes and show them how your business works. They are really interested in that aspect with clear determination and resilience.

Mobile is Fast and Convenient

Gen Z uses up to five devices at a time and checks social media about 100 times a day. Also, according to a survey conducted by IBM, 75 percent of Generation Z mostly use a smartphone as their primary device rather than a laptop/desktop. This is true because kids receive their first nowadays at the age of 12 or 13 while us in the millenial side received our first smartphone around 20.

According to Google, teens prefer shopping online because of convenience. They also have all of the time to find a better deal online and compare other brands — you have to optimize your business for mobile devices. Keep in mind that 45% of them prefer to get information about new products on Instagram then prefer to research those said products on YouTube.

Always keep in mind that technology is only the enabler, it’s not the actual product. So optimize your mobile version of the site while simplifying the checkout process and creating the content that are also optimized with mobile devices. Need a mobile website that will improve user experience and enhance search/SEO performance? KDCI’s got your back.

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Outsourcing Guide
9 Tips When Job Hunting on LinkedIn
May 21, 2020
Finding a job can be a tedious process that requires a lot of time with thousands of applicants vying for the job you want

Finding a job can be a tedious process that requires a lot of time with thousands of applicants vying for the job you want. Online platforms such as LinkedIn have made it easier for applicants to find jobs or build relationships that can surely help their future professional life. Here are the top tips from experts for using and optimizing your LinkedIn profile that will surely help find a suitable job for you.

1. Be Proactive

If you’re just starting your LinkedIn profile, your natural tendency is to be protective of your account — adding your friends and your previous company. But to get the most out of LinkedIn, try to be open and vocal. Add as much work experience on your profile as you want and consider accepting and adding new requests from people you don’t already know. Keep in mind, the best way to expand your network is to meet new people.

2. Engage

To start your professional brand online in LinkedIn, you need to be engaged in related content in your area of expertise. Search for influencers that has the same expertise as yours — then like, comment and share their content. People really like it when others acknowledge their content. Plus, it’s a great way to start a conversation and get some connections.

3. Create a Genuine Profile

Always remember that your LinkedIn profile isn’t an exact replica of your resume. You need to utilize some relevant keywords and make sure that you don’t sound like a robot — leave out all those boring and unrelated information. If you’re going to interact with people, don’t be stiff, always converse and voice out.

4. Post a Nice and Professional Photo

Make sure you’re not just using a selfie for your profile picture. Profile pictures are the first thing employers and recruiters will see in your profile. It determines your personal brand, how professional you are and maybe a bit of personality. So better bring your A-game and change your LinkedIn profile picture to a more professional yet emits a pleasing personality.

5. Optimize Your Profile

To increase your chances of being viewed by an employer, you need to improve your profile more. Populate all the sections that the platform constantly suggests because it will surely help your profile to be more visible. While adding more information in your profile, focus on your strengths and how employers will benefit when they hire you. Already sell yourself before they get in touch with you.

6. Post Related Content

It’s easy to communicate with people, share and comment on posts, but please don’t go all out. Don’t be lulled into oversharing and confusing activity with your connections. Make sure every comment you write and any articles that you post or share will be beneficial to everyone in your following, not just mindlessly sharing anything that you see.

7. Consider Upgrading to Premium

If you want to stand out from the crowd, you can go for a premium membership from LinkedIn itself. There are features like InMail which allows you to contact anyone in the platform even if they’re not following you. It also has some search filters if you really want to get into details and you’ll get to see more results when you search for someone. It’s like having a sales agent all day for yourself. We recommend doing this if you have the budget.

8. Show Off Your Work

To get a competitive edge over someone else for a job, post samples of your work and let recruiters know what you’re already capable of. Some people don’t know this yet but you can attach documents to your profile and even upload a video. It’s your job to show off your skills and how well you can compete with other people vying for the job.

9. Click “Open to New Opportunities” Button

This button tells the whole platform that you’re considering a career move. Don’t worry, it can only be seen by recruiters outside of your current company so no need to explain to your current HR why. Activating this button is a sure way to generate a number of interests among recruiters.

Conclusion

By following the tips above, we’re confident that you’ll have an increased chance of being followed and contacted by relevant recruiters. Just remember that this is only half-way of landing an actual job — you still need to have the knowledge in your field of expertise with the soft-skills that companies look for.

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Daily Habits Entrepreneurs Should Practice
May 21, 2020
If you’re an entrepreneur, you are probably one of the busiest people around. Your daily problems consists of decision-making, research, and establishing relationships with people.

If you’re an entrepreneur, you are probably one of the busiest people around. Your daily problems consists of decision-making, research, and establishing relationships with people. Because there are so many tasks to juggle around, entrepreneurs can easily be sidetracked.

But if you’re one of the people who follow successful personalities, you know that they too, have the same problem and have established a solution to work around it. In this post, we have compiled and summarized them all for you, here are 5 daily tasks that you should practice as an entrepreneur.

1. Follow a Fixed Program

Simply put, if you’re not going to stick to a procedure or a daily habit, you’re not accomplishing your tasks efficiently. It may be a problem if everyone gets accustomed to go with the flow, but an entrepreneur should stick to an effective routine because it helps them think clearly.

There are no right or wrong routines because every entrepreneur is different, you just have to create one based on the task that you usually do. For example, why not meditate for 10 minutes right after you wake up? Maybe then brew a morning coffee to jumpstart the day then check your emails? It all depends on you, what’s important here is that you follow that routine every single day as it helps you prioritize everything that you’ll do.

2. Stay Active

There are so many benefits to exercising if you’re an entrepreneur and we couldn’t emphasize more that you really should make it a habit to start the day. With that, staying active actually reduces stress and exercising allows you to work with a calmer mindset.

Staying physically active also boosts creativity — getting your heart pumped up increases blood flow of your brain which raises your cognitive function. This is great if you’re managing a project or just doing a brainstorming session.

Even if you don’t go to the gym or lift weights, you can just meditate for a couple of minutes to get you started. Any sort of activity to relieve stress and clear your mind will provide a much needed rest from all the activity happening around you.

3. Create a To-do List

We know that you’ll always be busy and there will be times that you will forget a couple of really important tasks in your business. That is why we suggest you create a simple to-do list to help you stay aligned on your tasks and track each one.

From time to time, make it a habit to check your list to see if you’re doing good and to determine which tasks are urgent or not. It is also imperative to know which tasks are time-sensitive so you can manage and sort your list based on importance.

4. Rest and Relax

Rest has always been in a bad reputation since most people define this as “lack of work”. As an entrepreneur, know that rest is an essential component of working well and working smart. You need to squeeze in some time for rest and also time for your friends and family.

Spending time with your beloved one not only clears your head but also helps you remember what you’re fighting for. So allot some time for rest and relaxation. Watch a movie or draw something — who knows, maybe you’ll get some inspiration or even come up with greater ideas for your business?

5. Seek Assistance

No matter what you do, an extra pair of hands is always welcome. With so many tasks on your plate, you’ll need someone to do work that doesn’t necessarily need your attention. Always remember that you can’t be an expert at everything. If you want to move efficiently, avoid simple mistakes and expand your knowledge, you need to put your pride aside and get support.

You may worry that asking for help places you in another person’s debt, but do note that businesses are built on people doing each other a favor. If you feel like you need a long-term help, why not try outsourcing your business?

Whatever type of business you have, following these 5 habits will surely help you with your venture.

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Design & Marketing
The Logo Design of KDCI for UCLA's Nursing Alumni Assoc
July 24, 2023
Creating a meaningful logo design requires a deep understanding of the client's vision and purpose. In the case of the Asian and Pacific Islander Nursing Student and Alumni Association (APINSAA), the logo was crafted to represent the core values of professionalism, compassion, and courage, using Florence Nightingale's lamp as a symbol.

In all of our years of providing creative services for different clients, one of the things we love doing the most is giving back to the community. Whether that means going on trips to provide assistance to less fortunate communities, or using our creative design skills to help out organizations, we’re always happy to be part of something meaningful. So when we were asked to create a logo design for our friends at APINSAA, we were more than happy to oblige.

The Creative Brief

Our task was to create a logo design and new branding identity for the Asian and Pacific Islander Nursing Student and Alumni Association (APINSAA), an association sponsored by the University of California – Los Angeles (UCLA) School of Nursing.

Design Concept

In creating APINSAA’s logo design, one of the first things that our design team did was to conceptualize the appropriate symbols to use. We went over several symbols that would represent the association and its core values well.

We chose to go with the client’s suggestion of integrating Florence Nightingale’s lamp into the logo and brand identity we would create. As the founder of modern nursing, using Florence’s life story as a basis was a fitting and obvious choice. One of the main challenges that our team faced in creating their logo design, however, was coming up with a unique execution of that fairly expected and common concept that would still be fresh and striking.

For the new logo design, we chose to go with a concept that was simple yet recognizable. We also made sure that the logo would be distinct enough for easy recall, so it would stand out from other logos of similar associations.

The colors of the logo design were chosen for their symbolism. Blue symbolizes loyalty and professionalism, while gold symbolizes professionalism, compassion, and courage.

In constructing the logo’s shape, we went for a more elaborate design, moving away from the more common or basic shapes to give it more of an identity and personality that would reflect the core values of the association.

When creating a logo design and branding collaterals, understanding the purpose and the vision of the client is key. With APINSAA, we were able to create a unique logo design that shows who they are as well as the core vision and mission of their organization.

Do you need a new logo and brand design for your company or organization?

Our Creative design team specializes in creating professional logo designing and branding collaterals that leave a lasting impression. If you are in need of designers with exceptional design skills, KDCI is the creative and graphic design outsourcing company for you.

Let us build you an expert team of designers to take your brand to the next level. With us building you a custom team of vetted, expert designers on board, you are always guaranteed top-notch, professional logo and branding design services every time.

To learn more about what KDCI has to offer, contact us today.

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Design & Marketing
Top 10 Instagram Strategies to Use for 2019
July 21, 2023
Navigating the world of Instagram marketing strategies is essential in leveraging its 800 million users for e-commerce and digital marketing success, focusing on elements such as consistent branding, visual curation, audience interaction, strategic tagging, informed analytics, cross-platform connectivity, engaging storytelling, influencer collaboration, and smart posting schedules.

Instagram is one of the biggest names in social media today – and for good reason. With 800 million monthly active users worldwide, this social media platform which used to be for posting personal pictures has become a major player in the world of e-commerce and digital marketing.For the past few years, more and more businesses realize the immense marketing potential that Instagram has, and it is considered a useful marketing tool that can greatly boost your business if used correctly.If you are thinking about using Instagram as part of your marketing strategy, here are a few things to keep in mind:

1. Maintain Your Brand Image

Brand image is something that you must establish before you can begin any sort of marketing strategy. You should know what your brand is and stick to it, and you should always be consistent in all your posts in promoting who you are as a brand.

2. Curate Your Feed

Instagram focuses heavily on images, and it is in your best interest to keep your image feed curated, appealing, and consistent. This requires a good eye for high-quality and relevant pictures, as well as the use of helpful feed curation and layout apps. An unappealing image feed can spell the difference between making a sale and losing a potential client.

3. Never Over Promote

There is nothing less appealing than someone who over-promotes. In marketing your business using Instagram, make to have a good balance of promotional, conversational, and sharing posts. Together with your promotional posts, you must emphasize your engagement with your audience through posts that are more relatable.

4. Engage with Your Audience

Audience engagement is important to ensure that you and your audience have more than just a buyer-seller relationship. People want to feel part of a community, and this is what you should focus on, especially in the early stages of your marketing game when you should be growing your audience base organically. You can do this by liking, commenting, and following people, which often leads to a natural reciprocation.

5. Use Tags and Hashtags Well

Tags and hashtags are your friends since you can use them to build connections. Through strategic tagging and hashtags, you can bring your business to the attention of those who are likely to be interested in what you have to offer. Also, tagging can be used to connect your audience to where they can place orders for your products. However, don’t overdo it. Avoid putting too many random hashtags that may result in looking like spam. Keep them relevant.

6. Monitor Your Analytics

Analytics is your best friend in monitoring what you can do to further boost your business. Through it, you can see your audience as well as what they like most about your posts, and this can give you clues on how to proceed with your marketing strategy.

7. Connect Your Account to Other Platforms

Instagram may be one of the best social media networks for online businesses, but it’s not the only one. Now that Instagram paired with Facebook, connecting the two platforms together has just been made easier. There’s also a list of other networks that could help boost your Instagram account.

8. Tell Stories

Do not let the Instagram story feature go to waste. Use it. This feature also allows you to better your audience engagement by plugging links, posting polls, answering questions, and providing updates.

9. Partner Up with Influencers

Instagram influencers used to get hired solely for online fashion stores, but recently, a lot of Instagram models have been promoting every part of their lifestyle. From products normally endorsed such as clothes, food, and skin care products, some have also been promoting business plans and insurance. Assess your brand and think of ways it could be placed into a model’s lifestyle for their followers to see.

10. Post at the Right Time

No matter how strategic or captivating your content is, it can always get lost in the traffic of someone’s feed. The time from 9:00 am to 6:00 pm is the best time, while Tuesdays to Fridays are the best days to post content.At KDCI, we understand that social media is one of the most important marketing platforms today. We know the power of social media and how advantageous it is for a business to be able to market through such platforms.We know which tools to use and what marketing strategies to employ in order to give your business the boost that it needs. In line with this, we have created a team of highly-skilled individuals who are experts in social media marketing and who know how to get you the results that you want and need for your business.We have the expertise and technological know-how to aid you in taking your business to the next level, and with our passion and dedication for the work that we do, we are confident that we can help you make your business grow to its fullest potential.Eager to learn more? Contact us today to find out how you can take your brand to the next level.

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