Creativity has become more important than ever. The engagement economy has cemented its role as critical to your success, drawing demand for creative resources. Now's the best time to get outside the box and consider outsourcing creative services.
The Need for Outsourcing
The emergence of online channels and the volatility of market trends have strengthened the need for creative services. While you're managing your startup, it might become challenging to keep up.
Outsourcing is the answer to this demand. It can aid you when producing marketing collaterals, from web design and video editing to logo creation and stall design.Outsourcing companies have a wide range of services that can fulfill your needs. They usually house multi-skilled and talented specialists that can deliver quality output for both your business and your target market.
How to Benefit from Outsourcing Creative Services
You might also be considering creating your in-house team.We're here to show you the benefits of outsourcing that can get you ahead over building your own team.
1. Support the Growth of Your Business
Your startup is growing fast. You have exceeded your monthly quotas in a row, and you know it's time to expand your business.However, you don't have the time to go through a recruitment process for an in-house team. Outsourcing your creative design can help.To meet any of your design needs, full-service design agencies provide a whole line of services.Say, you need to get your brick-and-mortar store online. Outsourced web designers already have the right skills to help you optimize your site into a user experience that puts the customer first.Meanwhile, if you need a hand for your upcoming social campaign, outsourced graphic designers can produce marketing collaterals for any social media feed.Full-services design agencies are not limited to digital outputs. They can also help you create a brand design for your new brick-and-mortar, from employee uniforms to your shopping stalls.While your outsourced team creates designs for your business, you can focus on other areas while it keeps growing.
2. Find Resources with the Right Specialization
Trends in the digital world are ever-changing. To support your business's growth, you'll need specialists who can keep up with every industry trend.Gone are the days when you had to cram skills like graphic design, copywriting, and web development into one job description for a marketing assistant. Outsourcing allows you to gain access to experts that have a specialization for each creative field.Outsourcing companies understand the challenge of hiring and training an in-house team, so they have done that for you instead. Once your partnership with them is all settled, your outsourced team can immediately start working, fully skilled and trained for the service you need.On top of that, most outsourcing companies are full-service creative agencies. They work as a one-stop-shop for all your creative projects, so they have a dedicated team of designers at your disposal.
3. Discover a Fresh Perspective
There's no better way to think outside the box than to get out of the box.Consumers' attention span keeps getting shorter, and you'll need thumb-stopping creativity to stop your audience from scrolling for a second and capture their attention.Outsourcing creative services gives you a shot at developing this creativity. An external team can provide a fresh perspective from outside your business. They're more likely to relate to your target market and therefore help you determine which collaterals your audience enjoys.Moreover, you'll avoid getting stuck with an internal team whose ideas might eventually become old. Outsourced designers can give you various points of view, especially if they have previously worked in relevant industries.Say, you and your team can't figure out why your video is not getting any engagement on Facebook. An outsourced multimedia designer can help you determine what went wrong, how to improve your content, and how to create a more attention-grabbing video.Outsourced designers can provide an objective view of your brand and show you what you have been missing. This perspective can help you better understand your audience's views, especially when you want to expand your business.
4. Secure a Fast Turnaround Time
In this age of instant gratification, speed has become a necessity. The faster you are than your competitor, the quicker your business can grow. And the more your business grows, the bigger the need to sustain your speed.Outsourcing can help you avoid coming in late to every industry trend. It can drive your business away from losing out a chunk of your market share.Usually, as part of the deal, outsourcing companies guarantee fast turnaround time and quality work—their designers understand the value of deadlines and time-sensitive goals.Whether it's for site development to accommodate orders for an upcoming sale or an engaging content to ride the waves of a trending topic, an outsourced team can keep you up to speed.These designers are used to high-volume production and short turnaround time, so you can get the triple guarantee of speed, volume, and quality when you outsource.
5. Improve Your Bottom Line
Based on a survey by Guidant Financial, one of the top challenges of small business owners is the lack of cash flow.With that said, outsourcing is a way to cut costs. It can keep your business from spending on recruitment, labor, training, equipment, and overhead costs.It's less expensive than having full-time employees on your team. After all, the true cost of an employee goes beyond their salary—you also have their benefits, office space, taxes, and equipment to consider.A survey by Deloitte shows that 59% of businesses are already outsourcing to lower their expenses.What's stopping you from doing the same?With outsourcing, you only pay for the project or contract fees. You'll only need to consult with an outsourcing company, tell them what you're looking for, and agree on the fees before you can start your partnership.Even better, with the savings you have from outsourcing, you can allocate more of your budget to research and development to grow your business further.Get 60% Savings in Labor and Operational Costs
Find the Right Full-Service Design Agency
Convinced of the benefits of outsourcing creative services?We can guide you into finding the right outsourcing partner to help you fulfill your design needs:
- Important Facts to Consider Before Choosing an Outsourcing Company
- How Much Does It Cost to Outsource to the Philippines?
Full-service creative agencies like KDCI have everything you need—from graphic to print designs—and we can show you the valuable benefits of outsourcing.Partner with UsPublished: August 3, 2017Updated: June 3, 2020
