Every website runs on a builder platform that carries all the information of the site. Shopify, Magento, and WooCommerce are the three most popular platforms for Ecommerce websites. If you want to start an online store, Ecommerce website development services can help you out.https://youtu.be/sY-oTqU17Tc
Shopify supports over 600,000 businesses in about 175 countries around the world | making it one of the most popular platforms for eCommerce websites.It is a fully-hosted solution, which means all brands using the platform runs through Shopify’s servers | and you can access your store without any third-party host. More importantly, it has its own payment gateway, but it also supports integrations with 100 other providers in the world.At KDCI, we can build you a dedicated Shopify development team to handle custom development and management of your Shopify store.
Magento is an open-source platform, which means it’s free for public use. They also offer Magento Commerce Pro, which is ideal for B2B and B2C companies of all sizes.The best thing about Magento is that it’s the most customizable platform in terms of design, | giving you more freedom with how you want your store to look. It also allows you to sell your products directly through Amazon using Magento-based inventory.However, it requires prior knowledge of coding, so it’s most recommended for companies with a developer or web development team.Luckily, KDCI has a web development team that can handle Magento development and maintenance for you. We can build you a website that packs all the design and features that your online store needs.
WooCommerce is a free WordPress plugin you can use to run your Ecommerce website. However, you still have to pay if you want to add more advanced features to your eCommerce website.WooCommerce gives you a lot of flexibility and freedom in terms of design, but like Magento, it requires prior knowledge of coding. Although, you can integrate more features on your website with WooCommerce.With over 50,000 apps and plugins, you can use them for shipping, SEO, marketing, and more. WooCommerce allows you to build a very functional website with fewer limitations.If you want your WooCommerce website to have more features than your competitors, KDCI can help. Our development team is ready to code, maintain, and secure your store! We can also build you your own team of developers for more dedicated service.
Whether you’re looking for a dedicated developer to join your team or a web development company, we can handle it. KDCI can help you start, build, and run your online. For consultations and inquiries, feel free to fill the form or click the button below.Contact Us
As a creative agency, our design team can provide full-range graphic design services to businesses of all sizes. We can handle the high-volume production of custom graphics, without sacrificing quality Here are the graphic design services we offer:https://youtu.be/k6W2OWd1ENw
A good subject line can only bring you halfway through your audience’s attention. Good email design can help you maintain their focus on your message through using design elements, like typography, icons, high-quality images, gifs, and even video.Outsourcing email design to an experienced creative agency guarantees the quality of your emails. With KDCI, we can help you design all of your email marketing campaigns, from welcome emails to drip campaigns, promotional emails, infographics, and more.
A company’s logo is one of the most essential elements in a business. Your logo needs to be both memorable and eye-catching to help you make a strong first impression. It also needs to work well in all of your marketing collaterals — from your store sign, up to your product covers.Our designers here at KDCI can also create a brand style guide that will help you maintain consistent branding across all of your advertising materials. From your website, social media posts, product packaging, and more.
Your sales and marketing teams need materials to support their efforts in advertising and selling your products or services. Be it social media posts, landing pages, ebooks, infographics, brochures, catalogs, stationery, and a whole lot more.The KDCI creative design team is ready to handle the high-volume production of all the marketing collateral that you need. Think of it as having your own personal remote team that supports your in-house employees.
Every presentation needs to be able to tell a story and make information digestible so that it’s easier to understand and remember. A good presentation design can help you persuade your audience, be it clients or executives.We can help you produce up to 25+ presentations a day. We can turn complicated data into visually-appealing presentations, create custom illustrations, edit photos and videos, utilize proper typography — anything you need to elevate your PowerPoint presentations.
By outsourcing to KDCI, you can take advantage of our more than 20 years of design expertise. With our help, you can focus on executing strategies on how to grow your business further and still have top-notch design quality. For more information, feel free to click the button below.Contact Us
The Philippines is one of the most popular countries that companies all over the world outsource to, and for good reason. From creative agencies, to call centers, digital marketing, IT, accounting, and more, the country boasts numerous services available at a great price. But more than that, here are five more reasons why you should outsource to the Philippines.https://youtu.be/qRZ_kmHY15s
Language barriers — sometimes even accent — is one of the biggest worries of business owners when outsourcing to a foreign country. Luckily, here in the Philippines, English is a second language and most Filipinos are adaptive to accents. In the country, English is taught in schools as soon as grade school, and it’s used by the government and in mass media. This has resulted in Filipinos having higher English proficiency compared to other outsourcing destinations like India and Brazil, making it easier for business owners to communicate with their offshore teams.
Now, you’ve probably already heard that you can save up to 70% in labor and operating costs when you outsource to the Philippines, and it still stands true today. Outsourcing to the Philippines makes economic sense. The cost of living here is so much lower compared to the US, so the salary for labor is also cheaper than hiring someone in your state.
Finishing college is a big deal for Filipinos. And every year, the country produces more than 700,000 college graduates with degrees ranging from Marketing, Business, Programming, Hospitality, IT, and Medicine. You can outsource just about any role.
Because of the country’s hundred-year history with colonization, Filipino culture has long been fused with numerous influences, including American culture. From language to education, food, and even clothes, Filipinos are a great cultural match for Western countries.
With outsourcing being one of the biggest economic drivers in the country, the Philippine government supports the industry through infrastructure and policy-making. Additionally, the government also has departments specifically for training young professionals for BPOs to maintain global competitiveness.
With all these reasons, you’re probably on your way to the next stage of your decision-making process, which is to look for what services to outsource and good outsourcing companies in the Philippines. Here’s a blog that can help you out with that: Top 10 BPO Services and Outsourcing Companies in the PhilippinesI f you have more questions or inquiries about outsourcing, don’t hesitate to fill up the contact form or click the button below.Contact us
At the start of 2020, KDCI Outsourcing had numerous plans for the growth of the company and its clients.
Unfortunately, COVID-19 spread across the globe, and countries were forced to go on immediate lockdown. So, we had to make strategic pivots to protect our employees while keeping our production and operations 100% efficient.We executed a mandatory work-from-home policy as part of our business continuity plan. We ensured that all of our employees could work remotely by allowing them to bring their work computers home.
We also provided portable wifi so they can stay online in case of connectivity issues.In just a few weeks, everybody adjusted to working in their bedrooms, backyards, and home offices. However, as the lockdowns continued for months, we had to face another challenge that most work-from-home employees face: mental health and work-life balance.
So, our marketing and HR teams worked together to find ways to make working from home a little better for everyone. We conducted online learning initiatives, regular games, watch parties, and sent out emails and social posts about coping with the challenges of working remotely.
Eventually, everybody treated work-from-home as the “new normal.” We even welcomed new clients and new faces into our teams as our company continues to grow even during the pandemic.Despite all the challenges we faced in 2020, we remain steadfast in our commitment to helping other companies grow their businesses.
So, if you need help in design, marketing, Ecommerce support, or building an offshore team, you can rest assured that we’ll be right with you.
Contact us to start outsourcing today!
This coming Black Friday will be unlike the others we’ve experienced. Both consumers and retail stores of all sizes have shifted to online. Seeking help from a digital outsourcing company can help you adjust and increase the production of your Black Friday promotions.As a digital outsourcing company, we can help businesses streamline their production processes to make their online stores, Amazon retail shops, and social media stores more efficient.
Black Friday will come with many sales and marketing collaterals that need creative or graphic design work. Our creative services are proven and trusted by numerous companies, including retailers, because of our quality and turnaround time.
HTML Email DesignYour email promotions will need HTML email template designs that will immediately catch the attention of your customers. With our skills, we can create responsive email design, high-quality promotional graphics, and CTAs that pop so that you can increase your conversion rate.Web Banner ProductionOur team has extensive experience in creating web banners for all channels. We know what design elements and eye-catching visuals to use in whatever type, dimension, or orientation of the banner ads you want to use.Landing Page DesignOne of the most critical marketing collateral your promotions will need is landing pages. Our team has handled thousands of landing page designs for numerous industries, making us capable of designing high-converting pages.Product Photo EditingWe’re experienced in handling retailers and Ecommerce businesses, giving us the knowledge of all marketplace guidelines and techniques for background removal, color replacements, and more. Best of all, we’re capable of handling high-volume editing with quick turnaround times.Learn More
With the new products you add to your online store, we can help you create and upload numerous product data and write product descriptions for each one. On top of that, our retail experience extends to writing content for your Amazon store, as per Amazon guidelines.
Product Description WritingOur team of writers is equipped with SEO knowledge to write product descriptions that will help your website and product pages rank higher in Google. We’re masters in writing compelling content that will persuade your customers to buy your products.Product Data EntryWe can handle large numbers of product data with fast turnaround times without sacrificing accuracy. Our team can manage normalization, data cleansing, and data enrichment so that you can streamline your data entry operations.Amazon A+ Content WritingAs with our product description writing expertise, we can also handle SEO-friendly Amazon A+ copywriting in compliance with Amazon guidelines. We highlight essential features of your products, complete with SEO keywords, product specifications, and more.Learn More
Aside from our design capabilities, we can also help you by developing your website or the landing pages for your online promotions. Our team of developers are experts in almost all platforms, including WordPress, Magento, and Shopify.
Landing Page DevelopmentWe are also prepared to develop your landing pages as soon as you give the design a go. Our team of developers can create pages with quick turnaround times. We can also help you A/B test your landing pages and make adjustments accordingly.Front-End DevelopmentWhatever UX/UI design you have, our front end developers can handle it. Our team is highly-skilled in using CSS, HTML, and JavaScript, so you can have an optimized, responsive, and fully-functional website.Shopify / Magento / WooCommerce DevelopmentWhether you need a new online store or need new pages developed for your existing website, we’re on it. We specialize in Ecommerce development and all its requisite features, including payment gateways, POS systems, ERPs, and inventory management systems.Learn More
One of the things you’re guaranteed to have overflowing work is your customer service. Outsourcing this job function to us means you’ll have someone to answer inquiries or questions that come through your social media, live chat, or email.
Chat SupportBlack Friday always comes with a surge of customers queued up with questions about your products. With that, our team can help you with chat support through your website, Facebook, or help desk software.Email SupportOur email support services can smoothly integrate with your email marketing efforts as your customers reply to your promotions or send you questions via email. We can manage and monitor concerns, issues, and questions while providing personable email content.Learn More
This year’s Black Friday may be different, but that doesn’t mean you have prepare everything on your own. So, if you want to have a digital expert to have your back, don’t hesitate to contact us. Send us your inquiries or questions by filling out the form or clicking the button below.Contact Us
For more than 20 years, we’ve helped numerous businesses grow through our digital outsourcing services. But instead of us just telling you why you should outsource to us, this time, we’re going to let our clients do the talking.
Over the years, I’ve outsourced a lot to KDCI. From customer service to web development, UX/UI, and advertising graphics. They’ve integrated seamlessly into our operations, and they’re a really strong cultural fit.”- Dave Palmer, COO, yogaclub.com
Landing Page Design - Our team of designers knows the best strategies, techniques, and design elements to create high-converting landing pages. We make sure that your landing page design is straightforward so that your customers remain focused on your product/service and CTA.
HTML Email Design - We know how to design emails that catch your recipients’ attention to help increase your conversions. Be it for newsletters, promotional emails, or product announcements, we can handle it. On top of that, we make sure your email design is optimized for both PC and mobile.
Product Photo Editing - We can handle high-volume product photo editing and still meet your deadlines. Be it background removal, material color replacements, or photo enhancement, we can handle it. We know all marketplace guidelines for product photos and adjust them accordingly.
They helped me figure out what I really needed to do. In just a couple of weeks, our website, logos, emails, business cards — all my graphic design work, all custom, and are all great. I really feel like they’re all on deck to help me.”- Robert Kite, President, rskgroup.com
UI & UX Design - Our focus is to ensure functionality and ease of use to compel your audience to take action. We create style-guides and wireframes and test design elements to make sure everything is optimized for UX.
Presentation Design - We help you enhance the story of your presentations through functional design elements that arouse reactions in your audience. We can handle up to 25+ presentations every day to keep up with the fast-paced production of corporate presentations.
Graphic Design - Our proven graphic design services can scale your productions of any design work. Be it for promotional web banners, landing pages, logos, or whatever graphic design asset you need, we can handle it. We’ve handled various industries, from retail, Ecommerce, tech, and everything in between.
Our website, our branding, everything they did looks so amazing. They were able to grow with us with future requirements. Every time we’re back for the next thing, they’re right there for us. They will be a continuous partner moving forward.”- Corey White, CEO, cyvatar.ai
Logo & Branding - We can help you build a strong and appealing visual identity for your business. Our team can encapsulate what your business is about, your values, and how you want to be perceived by your customers. Everything we do is custom-made for you.
Website Design - We are experienced in designing functional websites focused on your goals. Whether for brand awareness, lead generation, or to sell your products, we can design the best possible website for you.
Web Development - We specialize in developing Ecommerce websites through Shopify, Magento, and WooCommerce. Our team can also handle custom website development and integrate payment gateways, ERP systems, inventory management systems, and more.
Outsourcing some of your job functions can help you just as much as we’ve helped our clients. We’d love to have you join them and grow your business with us! If you have any questions or inquiries, feel free to contact us by clicking the button below.
Hitting your goals in Q4 is one of the most stressful and crucial parts of the year — especially this 2020. A completely different holiday season is fast approaching. Companies have been trying to do more with less budget (and people), yet we’re still anxious to end the year strong.Our role as a digital outsourcing company is to ease the pressure and help you hit your numbers. That way, you can focus on other, more essential components of your Q4 plan.
With the numerous upcoming events in Q4, you’ll need to be quick to adjust your branding in terms of design. Your social media, advertising collaterals, promotional emails, and landing page design all have to fit your marketing efforts for every event.We boast our extensive design QA process, as we ensure that all designs require lesser revisions. This makes your process faster and more efficient. You can check out our case studies for the design projects we did for some of our clients.Our Graphic Design services include:
Businesses need to catch up with the growing demand for online presence, especially in Q4. With our help, you don’t have to worry about web development. We can ensure that your website will be up and running before the holiday season begins.If you already have an existing website, we can help you build custom landing pages for your Q4 promotions. Our Development team is equipped with the knowledge and skill in almost all website building platforms, like Shopify, WordPress, and WooCommerce.With our Ecommerce Development service, we can handle:
Whether you’re uploading products on a new website or existing online store, your product photos must always be clean and visible. No matter the industry, be it fashion, real estate, or electronics, we can handle high-volume work for your business.Our team can handle high-volume editing with quick turnaround times. Every member of our team knows all marketplace guidelines and requirements for product photos. We also use the latest tools for background removal, material color replacements, and more.Our Product Photo Editing service includes:
With more products come more descriptions to write for each one. You can also pair this service with Product Photo Editing, as our Content team can adapt to any tone of any brand.Our team of writers is well-versed in copywriting so we can guarantee a compelling copy for your product descriptions. On top of that, our SEO experience allows us to create optimized content for Google, so you can rank higher in search engine results pages.With our Product Description Writing service, you get:
No matter the industry, data entry work is essential. Unfortunately, it’s also quite repetitive.If you’re an online retail business, Q4 means adding more products that need descriptions, product tags, or SKUs. However, this may also mean compiling and sorting data, entering account data from source documents, and encoding handwritten documents.Save time and money with affordable and accurate product data entry. Our data entry experts can handle data enrichment, normalization, and data cleansing so you can easily upload your SKUs whenever you want to.With KDCI, we do more than encode data. We also help you run quality checks, verify data accuracy, and perform other ad hoc tasks. Moreover, we also handle:
These five job roles are only a part of what we can offer you here at KDCI. With us, you don't have to worry about not having enough manpower to conquer your Q4.We’d be happy to answer any of your questions or inquiries! Just fill-up the form or click the button below.Contact Us
“What is SEO?” This should be one of your first questions if you want to attract the right people to your website. As a digital outsourcing company, this is one of many things we help our clients with. Now, we want to help you, too.In this article, KDCI teaches you what is SEO, how it works, and how to apply the best practices to your website.https://youtu.be/Wp8fjvHPics
SEO, or Search Engine Optimization, is a Digital Marketing practice that deals with optimizing your website content to increase organic search traffic. Essentially, it’s an umbrella term for any technique or procedure used to rank higher for keywords relevant to your business.
To better understand what is SEO, you also need to understand what’s under the hood of the search engines.There are three steps every search engine takes:
Crawling is the process where search engines go out and gather new and updated data all over the internet. These data could be webpages, videos, images, files, and more.After crawling, search engines store all the information or URLs into their database — also called indexing. Once your website or webpage is indexed, it will appear as a search result for relevant searches or queries.Tip: To check if your website or webpage is indexed, type “site:(yourdomain)” in Google. This will show you what and how many of your pages Google has indexed.
Ranking web pages is the final stage where search engines choose the most relevant answer for a search query. The higher the ranking, the more relevant the search engines deem a webpage is to the query.As SEO experts, it’s our role to find ways to improve your website’s search ranking. With our understanding of search engines and our marketing experience, we can develop a customized SEO marketing strategy for your website.
SEO Marketing (more popularly known as Search Engine Marketing or SEM) is a part of Digital Marketing that focuses on designing, running, and optimizing ad campaigns for search engines.The main difference between SEO and SEM is the type of traffic they deal with. SEO focuses on optimizing for organic traffic, while SEM focuses on paid traffic. However different, these two need to work together in one marketing strategy.As a digital outsourcing company, KDCI specializes in both SEO and SEM.We conduct a two-pronged approach:
If you have more questions about our SEO and SEM strategy, just fill out the contact form on the right side of your screen or click the button below.I need help with SEOFor now, here are some basic tips to help you with your SEO.
While SEO may seem like a simple strategy to improve your website ranking, there are deeper, more complicated parts that you’d really rather have someone else do. SEO takes a lot of time and effort to pull off effectively.Essentially, there are five steps our SEO experts follow for basic SEO.
Keyword research is the process of finding terms that are relevant to your website.This is a data-based strategy that uses a tool (or set of tools) to help you determine whether a keyword is worth targeting. Here at KDCI, we use numerous keyword research tools like Ahrefs, SEMrush, Google Search Console, Google Keyword Planner, and more.Our keyword research process includes the following:
We will create or optimize your website content using all the keywords, terms, or topics gathered from Step 1.In this step, we will optimize your existing content by spreading the keywords in the relevant pages.With our website UI/UX (User Interface / User Experience) experts, we structure your pages according to what will satisfy whoever visits your website. We use design and typography to make it easier to consume your website content.After that, we will create and execute a blog content strategy according to search intent, keywords, and topics we’ve collected.A blog can increase your chances of improving website ranking and brand authority since your website answers questions and topics relevant to your industry.Other minor, yet relevant, tasks we do when optimizing website content include:
Improving your website accessibility is an essential part of SEO that requires a web developer's technical expertise.To improve your website accessibility, a web developer needs to do the following:
If you don’t have a web developer to help you with these tasks, we’d be happy to help! Web development and maintenance is one of our expertise here at KDCI.Just click the button below or use the form at the right side of your screen for inquiries.Help me with web development
Link building is a part of SEO that involves increasing backlinks to your website (or a webpage within the site) to improve relevance and ranking. This is one of the most critical ranking factors that Google considers to rank websites.There are numerous ways to get backlinks, but here are some of what our SEO experts recommend:
Link building is one of the most time-consuming parts of SEO. It will require you to hire for help as it involves a lot of tedious work and some technical SEO skills.
There are numerous tools you can use to measure your SEO data. Some of the tools we use are SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Data Studio, Moz, and many more.Regardless of what tool you use, here are essential data that you need to measure:
Knowing what data you need to track will help you find out what needs to be improved or optimized. After that, you need to adapt by developing a new strategy according to your data.
Working with KDCI means we’ll help you create, execute, and develop an SEO strategy backed by hard data. Our SEO experts are equipped with all the tools and knowledge required to bring your website to the first page of search results.Just fill-up the form on the right side of your screen for a free consultation or send us your inquiries by clicking the button below.Contact us
There are numerous email types that you can use to target a specific goal or customer type. By knowing what content to send and with the right email template design to back it up, you’ll have a high-converting email strategy at every point in the marketing-sales funnel.
In this article, we’ll show you five of the most effective emails you can send, when to send them, and some tips on creating a proper email template design for each one.
Ideal sending time: immediately or the same day they sign up or purchaseIf you only had one email to send, send a welcome email.According to the Email Marketing Benchmarks published by an email marketing platform called GetResponse, welcome emails have an average open rate of 82%. It’s a huge number compared to the average open rate for all industries, which is between 15% to 20%!Moreover, welcome emails boast an average click-through rate (CTR) of 26.76% — another win over an overall industry average of 2.5%. However, the CTR of your welcome email will depend on your content. That is if you add anything clickable inside the email.So, to take advantage of these high numbers, you should know what needs to be in your welcome email template design.
While your open rate entirely relies on how engaging a subject line is, your CTR depends on both content and email template design. To show you what an excellent welcome email looks like, here are some samples from Trello, SEMrush, and LastPass:Trello
SEMrush
LastPass
With these examples, there are five common elements you should use:
Even before your customer reads the content of your email, integrating your branding into your welcome email template design will immediately show your readers who it’s from.Like Trello and SEMrush did, adding something as simple as a logo or incorporating your brand colors should be alright.
Since this is your first interaction with your customer, greeting content is a must. You can use a large header as LastPass and SEMrush did, or something personal yet straightforward like Trello’s.If you don’t have an email marketing tool yet, you can always write content that sounds like you’re talking to your reader. Using “you” and “your” can come a long way. In fact, personalized emails are 5.7 times more likely to drive revenue.For online businesses that don’t have a newsletter signup strategy, you can still use a welcome email for first-time purchases. You can also automate your email to mention what they purchased and add recommendations to your content.
While your welcome email can only be a simple greeting, you can take it to the next level by telling your customers what to do next. It can be something like confirming their email, reading your article, following your social media, adding you to their contact list, and more.The number of things you can make them do is limitless, but it should always cater to your overall email strategy. You can only make them confirm their email address like what SEMrush did, or help them get started, like what Trello and LastPass did.
While you can make your customers do a lot of things using your welcome email, always use a CTA button that coincides with the primary goal of your welcome email. Trello, for example, used “Go To My Boards” as their CTA text because their main goal is for the user to open their tool.In terms of CTA button placement, it will depend on your priority action. For LastPass, their priority is for their customers to download their browser extension or mobile app.On the other hand, Trello placed theirs on top of links to their “getting started” articles because most of their users probably already know how to use a project management tool. Hence, their goal is to make the user visit their Trello board and use the tool immediately.
An unsubscribe button or link text is a mandatory addition to any email you send according to the CAN-SPAM Act of 2003.
Ideal sending time: Tuesday-Friday at 10 AM-1 PM (may vary), 1-5 times a weekNewsletters are a great way to keep your customers updated with whatever they want them to know. It could be for articles you recently posted or updates on some products they might be interested in.However, aside from sending relevant information, the time and day you submit your newsletters are crucial factors.According to the same study by GetResponse, there are two general time slots you can target: 10 AM and 1 PM.Although, as you grow your subscribers’ list and email strategy, we recommend you to optimize your sending time and day based on your own data. You can use surveys, A/B testing, or preference centers to find the best one.Now for frequency per week, GetResponse found that one newsletter per week is the best choice — with an average of 33.40% open rate and 4.65% CTR.You can get away with five newsletters per week — with an average of 20.39% open rate and 2.84% CTR — but it goes downhill from there.
Now that you know about the ideal time, day, and frequency for your newsletters, let’s move on to email template design.
For starters, image-based newsletters perform better than text-based emails. Newsletters with graphics had an average 24.64% open rate and 3.74% CTR, while text-based types had a 16.28% open rate and 2.74% CTR.These numbers show that it’s essential to use images or graphics in your newsletter design to keep your customers interested. Here are some examples of good newsletter designs from Starbucks, PayPal, and Canva.Starbucks
PayPal
Canva
Now, there are four best practices you can follow for your newsletter template design:
The best newsletters know how to direct the focus of their readers using leading elements and other graphic design techniques.Starbucks did a pretty good job of leading their subscribers to read further with a subtle arrow pointing downwards after every section of their content.
If there’s anything that can catch your attention more than great graphic design, it’s animation. Luckily, you can easily embed GIFs and videos to any email as long as you can create a custom HTML or have an email marketing tool.You can place it anywhere you like. Starbucks used its GIF at the very end of the message and paired it with a prominent CTA button to lead-in readers who still had questions about their update.
One of the essential things in creating a newsletter is knowing how to make your content flow, so it’s more readable.Starbucks used typography and images to break their content. PayPal used graphics and variations in the face and size of the same font style. Hence, the easiest way to do this is by breaking your text into small chunks using graphics and other design elements.
While you might feel like cutting-down on words feels like it beats the purpose of sending out a newsletter, think again. Sometimes, the best way to sell something is to say less.Kind of like what Canva did on their newsletter. Simple content, “click on the template and start designing,” and the rest of the email pretty much just speaks for itself.If you’re an online retailer, you can use Canva’s example to sell some products using recommendations. Try to find out what your customers might be interested in, like the top 10 products of the week.
Ideal sending time: Tuesdays, between 10 AM to 2 PM (may vary)There are numerous types of announcement emails a business can send:
With these variations, the ideal time to send these emails may also vary. Business updates can be posted on the same day you made the change since your only goal is to inform.Meanwhile, promotions, special offers, or sales can still have good CTR even on “dead” email days like Friday and the weekends. This is because promotions can adapt to an event like Black Friday or the 4th of July, or a new season like the holidays.However, if you’re new to email marketing, you can always follow the overall industry standard of sending all your announcement emails on Tuesdays between 10 AM to 2 PM. As you grow, you can experiment on days and times to find your best fit.
The purpose of any type of announcement email is to catch the attention of its readers and compel them to take action. Be it to purchase, sign up, or attend an event. Your announcement email template design must have emphasis and urgency without being in-your-face.Here are some examples of excellent announcement email template designs:Reel Paper
Spotify
Avast!
Seeing these beautifully crafted email designs, you can see three elements that make an effective announcement email design:
The main KPI of every announcement email is the CTR. Therefore, you have to make sure that your time-sensitive content is clear.There are numerous ways to create urgency using design. You can use a prominent CTA, use larger text for deadlines, or simply use a bold font face.Avast!, for example, immediately points out the end of their sale in their header. Followed by even more emphasized content like, “Act fast and snag,” “For a limited time: 60% off!” and a clear depiction of their discount right at the end.
The hero image is the first thing you see when you open an announcement email since humans perceive and process visual information better. In fact, 80% of what people remember are images, and only 20% are text.Therefore, your hero image or graphic must depict a clear picture of what the email is about. Spotify and Avast! are examples of the proper use of hero images.Spotify’s event announcement email is about Michelle Obama’s podcast, hence her photo is placed front and center. Meanwhile, Avast!’s graphic clearly shows a percent sign and an exclamation point, which you can immediately tell that it’s about a time-sensitive discount.Tip: use animations or GIFs for that extra flare.
Regardless of the type of announcement email, every critical detail must be precise. If anything, it should be that first thing customers see when they open the email.If you’re designing a promotional announcement, make sure you highlight discounts, promo codes, or free shipping.For seasonal or event emails like what Reel Paper did, make it clear that it is about this thing you’re doing for the season or occasion. See how they also used short content, showing only the essential details of their promotion so that they don’t overwhelm with too much information.
Ideal sending time: after 1 hour from cart abandonmentCart abandonment is one of the main problems online stores have to deal with. In fact, the average industry abandonment rate is a staggering 69%! However, it’s also the easiest hurdle to cross because of abandoned cart emails.According to Moosend, one of the most cost-effective email marketing platforms, abandoned cart emails have an average open rate of 45%, 21% CTR, and 10.7% conversion rate.So, when’s the best time to send abandonment emails? After an hour.A study by SaleCycle, a sales solutions company, found that the average conversion rate of abandoned cart emails sent after an hour is 6.33%.
Image credit: SaleCycleWith these numbers, you can rest assured an abandoned cart email campaign can improve conversions. It now all comes down to how you create your email template design.
Since abandoned cart emails fall under the intent stage of the sales funnel, it’s going to rely heavily on a persuasive copy. An email template design can come a long way if you know how to use it to make your content pop.Here are some examples of impressive abandoned cart email designs:Zalora
Brooklinen
Tushy
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Your CTA buttons don’t have to be big, but they have to be seen immediately, so you always have to place them in the upper section of the email.In terms of content, you’ll notice that none of these examples used the words “buy” or “pay.” Remember that you’re still in the intent stage of the sales funnel, so these customers may not be ready to purchase your product.
Since the goal of the campaign is to make your customers buy whatever’s in their cart, what better way to persuade them than showing them what they left.You have two options:1. Choose one product and use that as your hero image2. Use complete cart detailsFor option 1, choose the best-selling or highest-rated product in their cart, since it has already converted well from other customers. Meanwhile, option 2 can target other possible products they want better if option 1 doesn’t work.The best way to find out which of the two options work best is to A/B test your email.
Customer reviews can influence 88% of consumers, so don’t hesitate to add at least one. Brooklinen does an excellent job of using reviews to persuade customers to buy their product if the promotion isn’t enough.Meanwhile, adding recommendations or related products can target customers who might want something else that isn’t in their cart. These could be cheaper options or other items that go well with the main product like what Zalora does.
Ideal sending time: depends on products and order frequencyReorder, or Replenishment emails are one of the most effective email marketing campaigns for Ecommerce businesses.According to Ometria, a customer marketing platform for retail stores, the average open rate of replenishment emails is between 50% to 60% and an average CTR of 40% to 50%.The reason behind these numbers is replenishment emails are incredibly relevant and timely. However, timing is the trickiest part of sending out this type of email.The effectiveness of replenishment emails comes down to strategic timing, which will depend on the product you’re selling and how often each customer orders your product (or products).For perishable or consumable products like food and cosmetics, you can base timings on the shelf life of whatever product they ordered. For other businesses, especially for subscriptions and trials, your content can be a simple reminder email a few days before it ends.
Replenishment email template design is pretty straightforward since you’re already sending it to a possible repeat customer and loyal customers. Here are some examples of replenishment emails from Erno Laszlo, Avast!, and PetShopBoy:Erno Laszlo
Avast!
PetShopBoy
These three are very different replenishment emails, but there are also three elements that you can take from them:
Of course, to keep your replenishment email template design relevant, you have to highlight the products or services they already ordered.Position the product image in the upper area of the email like Erno Laszlo did.On the other hand, PetShopBoy does a great job designing a simple, yet straightforward email template. However, one improvement is changing the image of the dog into something more relevant to what the customer ordered.
Since you’re creating a replenishment email, you must use a clear CTA button with a straightforward text. Your customers already know what they’re purchasing, so a simple “renew today” or “reorder now” is good enough.However, you can also add another CTA button that gives the customer an option to change or add something to their order. This is an excellent way to sell more products if you’re sending it to a loyal customer.
Replenishment emails may also be a part of your customer nurturing strategy to build long-term relationships with your customers. Therefore, highlighting discounts or promotions like free shipping can increase your chances of a reorder or replenishment.
There are more email types that you can send to your customers, especially when your email marketing strategy is starting to grow. However, no matter how simple or complex your email strategy is, you’re going to need someone to help you with your email template design.KDCI Outsourcing is an expert in email template design for any business in various industries. If you want a successful email strategy, outsource your email design and production to us! Find out more about our Ecommerce services here, or click the button below for a quote or other inquiries.Ask a Question
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