A digital marketing team should comprise team members working together to define clear marketing goals. However, in many organizations, some people wear many hats.In many cases, these are business owners who don’t hire employees as a cost-cutting measure. While cost-effective at first, the repercussions of being understaffed are too hard to ignore in the long run—not to mention the elevated stress and long work hours due to endless multitasking.In this blog post, we’ll help you design your digital marketing team structure by endorsing experts to bring to your team. These experts will help you stay at the forefront of the rapidly changing marketing landscape while beating your competition.So, let’s define the critical roles you should be looking out for in building a digital marketing team.
Here are the Experts You Need for a Powerhouse Digital Marketing Team
Long before, when traditional marketing was reigning supreme, marketing teams were only composed of a few people. However, when the competition shifted online, it gave birth to a host of digital marketing team roles to meet emerging online marketing platforms.Do you want to create effective marketing strategies and attract more leads? Then, hire these marketing experts and increase your sales exponentially.
1. Social Media Manager
Half of the battle in today’s marketing lies in getting in front of your customers. And what’s the best way of getting closer to them? Taking advantage of social media platforms—the place where they spend a good amount of time.Social media has been a staple part of every marketer’s marketing strategy. It is proven to build brand awareness and enables businesses to respond to their customers’ concerns in real time. In fact, 54% of social browsers use social media to research products, according to Buffer.That said, there’s no reason not to hire and add a Social Media Manager in your digital marketing team. Do you want to stay on top of all global market trends, changes, and opportunities on social media? Then, hire a dedicated Social Media Manager who can establish your business as an expert in your industry.You might stereotype Social Media Managers as people behind the viral memes you see online. Although this is mostly true, they also perform various tasks to give a brand a human voice. Apart from growing an authentic follower base on social media, the following tasks are also their strongest suits:
- Create, implement, and manage social media strategies
- Publish and share engaging content regularly
- Communicate with leads, followers, and respond to customer inquiries
- Determine the most critical social media KPIs
- Foster relationships with industry professionals and influencers to build a strong network
2. Content Writer
Do you want to know the outcome of not having a Content Writer on your digital makreting team? Your tendency to commit typos and poor writing is too high. This is not good because it would harm your engagement and damage your brand reputation.Furthermore, it’s not enough that you write with impeccable grammar. You also need to consider what content is relevant to your customers. Without this understanding, you’re susceptible to writing pointless content that adds noise in the digital space.Instead of doing your content alone, why don’t you consider hiring Content Writers in your digital marketing team? These experts understand what content types to produce in every stage of the marketing funnel. They’re adaptable and flexible, too. Whatever content format it is—blog articles, ad copy, lead magnets, scripts, product descriptions—they can create it without breaking a sweat.The duties of a Content Writer are quite extensive. And too often, their tasks are often confused with Copywriters. That’s why below, we highlighted a precise job description of a Content Writer:
- Research industry-related topics for content creation
- Create concise marketing copy to promote products/services
- Perform rounds of editing before publishing a blog post
- Conduct simple keyword research and follow SEO guidelines
- Promote content through a variety of social media channels
- Determine the needs of customers and gaps in content, and then recommend new topics
3. SEO Specialist
Yes, you have good content that resonates well with your audience. But if it’s not visible on search engine results pages (SERPS), your potential customers won’t find you. That said, you need the help of a skilled SEO specialist to rank your web pages higher on SERPS.SEO specialists execute organic strategies to optimize your site and drive more traffic for your business. They are knowledgeable of tried-and-true, search engine-approved methods. Without SEO specialists, you’re more likely to perform bad strategies that can penalize you with lower search rankings.Having a great SEO specialist in your digital marketing team can push your pages to the top 10 of the SERPS. And if you reach the top position, you can generate 33% of all search traffic for a given query. With more traffic coming to your website, your chances of getting quality leads are higher.Moreover, Google updates its search algorithm 500 to 600 times per year. So if you’ve been doing DIY SEO, you’re definitely using old SEO rules. Below are SEO activities that a good SEO specialist can help you with:
- Performs a website SEO audit and recommends a comprehensive SEO campaign
- Conducts keyword research and analysis to find relevant keywords that rank higher
- Track, report, and analyze website analytics to increase the visibility of your site
- Create and implement a link-building strategy
- Provide suggestions for on-page and off-page SEO optimization
4. PPC Specialist
The downside of doing only organic strategies like SEO is that it takes months to see results. In addition, you have to compete against companies with higher domain authorities.It’s normal that you have exhausted all your resources yet can’t see a decent ROI from your SEO efforts. To address this, companies hire PPC specialists and leverage paid ads.If you have PPC specialists in your digital marketing team, these experts can manage pay-per-click campaigns to boost the amount of qualified traffic that reaches your site. These experts pay search engines like Google to display your ads at the top of organic search results.The good thing about PPC is that you only pay when a user clicks on your ad. So here, you’re in complete control of your budget.Also, PPC provides instant traffic. Unlike SEO, you don’t need to take months to climb the organic search rankings. In addition, you can target your audience based on demographics such as location, language, and device.Running paid ads could sometimes be expensive. You can’t make mistakes on a high-volume PPC strategy, or else, you’ll lose your money. That’s why it’s smart to hand this function to a PPC specialist in your digital marketing team who can perform the following:
- Participate in the selection of keywords and audience targeting
- Implement PPC campaigns across a variety of platforms
- Decide on campaign budgets and objectives while following SEO best practices
- Examine key performance indicators (KPIs) to identify issues
- Taking care of existing campaigns and making suggestions on how to improve them
5. SEM Specialist
Do you want to work with an expert skilled at website and search optimization as well as paid internet marketing methods? Then maybe, you’re looking for an SEM specialist to add in your digital marketing team.If you want to utilize both organic and paid strategies, an SEM specialist is the right expert for you. You don’t have to get confused about whether you need an SEO expert or a paid ads specialist. With an SEM specialist, your paid advertising efforts and SEO initiatives are well taken care of.An SEM specialist usually works hand in hand with SEO specialists and PPC experts. But if you want to simplify your digital marketing team structure, you may only hire an SEM specialist. These experts have a thorough understanding of creating strategies with search engines and managing PPC campaigns. Also, they are adept with internet marketing, web design, and data analytics.Here’s the detailed job summary of a qualified SEM specialist:
- Conduct keyword research, consumer trends, and competitor analysis
- Monitor SEM analytics such as redirects, click rates, and customer acquisition rates
- Creating heatmaps to analyze website visitor behavior
- Collaborate with web developers and online marketing team to properly implement SEO
- Keeping up with new advertising trends and PPC strategies
Build Your Digital Marketing Team with KDCI
Are you planning to hire full-time employees for the above-mentioned marketing roles and complete your successful digital marketing team? Well, you must be willing to provide benefits and training to make these employees stay. If you’ll ask us, it’s smart to outsource these critical functions to a service provider. Not only are you guaranteed quality service, but you can also scale up according to your business needs. KDCI, an offshore staffing company, offers a full-service digital marketing solution perfect for SMEs that need a dedicated digital marketing team. The company also offers design and creative services to transform your ideas into high-converting graphics. We also have extensive experience working with eCommerce businesses. So if you’re an online merchant, we are the perfect business partner for you! Do you want to know more about our services? Then, hit the button below to get your FREE consultation with our experts today!Contact Us
