While Millennials have been the focus of the large number of businesses these past few years, things are going to change soon as there’s a new market emerging — they’re called Generation Z. These different characteristics found in this new generation means that we will also have new marketing trends.
Born mid 1990’s to current 2000’s, these digital natives have never lived a life without internet. By 2020, they’ll have 40% of the purchasing power. So you’ll have to pour all the marketing efforts that you have now to make them notice you.
While you still have time to adjust, you’d have to hurry as the oldest members of Generation Z are in college or just about to graduate. With that, here are some vital information that you need to know for the next generation that will skew the trends.
Members of the Generation Z like their information short and concise. According to studies, Gen Zers takes 8 seconds to decide whether the content is worth their time and if it benefits them. Also, you’d have to know that there are more than $44 Billion annual U.S. purchasing power for Genz so this is a huge opportunity for your business.
Generation Z are less concerned with brand appeal than Millenials and are less likely to be motivated by loyalty programs. They trust influencers because their lives are relatable. 63% of Gen Z prefer to see real people in ads.
You also need to keep in mind that micro-influencers (real people with around 2,000 – 500,000 following) are more to skew the purchasing decisions of Gen Z than macro-influencers. That’s why you should consider seeking out these type of influencers who can align with your business’ voice.
60% of Gen Z wants to positively impact the future of the world and participate in social activism. They really care about the world so your business needs a purpose other than making money.
They really like companies who are aware of what’s happening in the environment, those who are politically correct and spear-heads economic problems that society faces today.
With that, start by making your core values known and contribute to the society and environment. If you’re not really related to any of that, you can partner up with companies that focuses on that matter and make a collaboration with them.
They are likely to give feedback or reviews online. 44% showed interest in contributing ideas to brands.
You also have to note that this generation wants to take matters into their own hands that 72 percent of teens in the US say that they want to start their own business one day and 61 percent of this group wants to start immediately after college.
They really don’t focus on education as they believe that everything can be learned online. They really know how to research and self-educate. 33 percent of them watch online lessons, 20 percent read ebooks on tablets and 32 percent work with classmates online. 64 percent of Generation Z plans to pursue college compared to 71 percent of Millennials — a significant decline.
With that, your content online must also include behind-the-scenes and show them how your business works. They are really interested in that aspect with clear determination and resilience.
Gen Z uses up to five devices at a time and checks social media about 100 times a day. Also, according to a survey conducted by IBM, 75 percent of Generation Z mostly use a smartphone as their primary device rather than a laptop/desktop. This is true because kids receive their first nowadays at the age of 12 or 13 while us in the millenial side received our first smartphone around 20.
According to Google, teens prefer shopping online because of convenience. They also have all of the time to find a better deal online and compare other brands — you have to optimize your business for mobile devices. Keep in mind that 45% of them prefer to get information about new products on Instagram then prefer to research those said products on YouTube.
Always keep in mind that technology is only the enabler, it’s not the actual product. So optimize your mobile version of the site while simplifying the checkout process and creating the content that are also optimized with mobile devices. Need a mobile website that will improve user experience and enhance search/SEO performance? KDCI’s got your back.
Finding a job can be a tedious process that requires a lot of time with thousands of applicants vying for the job you want. Online platforms such as LinkedIn have made it easier for applicants to find jobs or build relationships that can surely help their future professional life. Here are the top tips from experts for using and optimizing your LinkedIn profile that will surely help find a suitable job for you.
If you’re just starting your LinkedIn profile, your natural tendency is to be protective of your account — adding your friends and your previous company. But to get the most out of LinkedIn, try to be open and vocal. Add as much work experience on your profile as you want and consider accepting and adding new requests from people you don’t already know. Keep in mind, the best way to expand your network is to meet new people.
To start your professional brand online in LinkedIn, you need to be engaged in related content in your area of expertise. Search for influencers that has the same expertise as yours — then like, comment and share their content. People really like it when others acknowledge their content. Plus, it’s a great way to start a conversation and get some connections.
Always remember that your LinkedIn profile isn’t an exact replica of your resume. You need to utilize some relevant keywords and make sure that you don’t sound like a robot — leave out all those boring and unrelated information. If you’re going to interact with people, don’t be stiff, always converse and voice out.
Make sure you’re not just using a selfie for your profile picture. Profile pictures are the first thing employers and recruiters will see in your profile. It determines your personal brand, how professional you are and maybe a bit of personality. So better bring your A-game and change your LinkedIn profile picture to a more professional yet emits a pleasing personality.
To increase your chances of being viewed by an employer, you need to improve your profile more. Populate all the sections that the platform constantly suggests because it will surely help your profile to be more visible. While adding more information in your profile, focus on your strengths and how employers will benefit when they hire you. Already sell yourself before they get in touch with you.
It’s easy to communicate with people, share and comment on posts, but please don’t go all out. Don’t be lulled into oversharing and confusing activity with your connections. Make sure every comment you write and any articles that you post or share will be beneficial to everyone in your following, not just mindlessly sharing anything that you see.
If you want to stand out from the crowd, you can go for a premium membership from LinkedIn itself. There are features like InMail which allows you to contact anyone in the platform even if they’re not following you. It also has some search filters if you really want to get into details and you’ll get to see more results when you search for someone. It’s like having a sales agent all day for yourself. We recommend doing this if you have the budget.
To get a competitive edge over someone else for a job, post samples of your work and let recruiters know what you’re already capable of. Some people don’t know this yet but you can attach documents to your profile and even upload a video. It’s your job to show off your skills and how well you can compete with other people vying for the job.
This button tells the whole platform that you’re considering a career move. Don’t worry, it can only be seen by recruiters outside of your current company so no need to explain to your current HR why. Activating this button is a sure way to generate a number of interests among recruiters.
By following the tips above, we’re confident that you’ll have an increased chance of being followed and contacted by relevant recruiters. Just remember that this is only half-way of landing an actual job — you still need to have the knowledge in your field of expertise with the soft-skills that companies look for.
If you’re an entrepreneur, you are probably one of the busiest people around. Your daily problems consists of decision-making, research, and establishing relationships with people. Because there are so many tasks to juggle around, entrepreneurs can easily be sidetracked.
But if you’re one of the people who follow successful personalities, you know that they too, have the same problem and have established a solution to work around it. In this post, we have compiled and summarized them all for you, here are 5 daily tasks that you should practice as an entrepreneur.
Simply put, if you’re not going to stick to a procedure or a daily habit, you’re not accomplishing your tasks efficiently. It may be a problem if everyone gets accustomed to go with the flow, but an entrepreneur should stick to an effective routine because it helps them think clearly.
There are no right or wrong routines because every entrepreneur is different, you just have to create one based on the task that you usually do. For example, why not meditate for 10 minutes right after you wake up? Maybe then brew a morning coffee to jumpstart the day then check your emails? It all depends on you, what’s important here is that you follow that routine every single day as it helps you prioritize everything that you’ll do.
There are so many benefits to exercising if you’re an entrepreneur and we couldn’t emphasize more that you really should make it a habit to start the day. With that, staying active actually reduces stress and exercising allows you to work with a calmer mindset.
Staying physically active also boosts creativity — getting your heart pumped up increases blood flow of your brain which raises your cognitive function. This is great if you’re managing a project or just doing a brainstorming session.
Even if you don’t go to the gym or lift weights, you can just meditate for a couple of minutes to get you started. Any sort of activity to relieve stress and clear your mind will provide a much needed rest from all the activity happening around you.
We know that you’ll always be busy and there will be times that you will forget a couple of really important tasks in your business. That is why we suggest you create a simple to-do list to help you stay aligned on your tasks and track each one.
From time to time, make it a habit to check your list to see if you’re doing good and to determine which tasks are urgent or not. It is also imperative to know which tasks are time-sensitive so you can manage and sort your list based on importance.
Rest has always been in a bad reputation since most people define this as “lack of work”. As an entrepreneur, know that rest is an essential component of working well and working smart. You need to squeeze in some time for rest and also time for your friends and family.
Spending time with your beloved one not only clears your head but also helps you remember what you’re fighting for. So allot some time for rest and relaxation. Watch a movie or draw something — who knows, maybe you’ll get some inspiration or even come up with greater ideas for your business?
No matter what you do, an extra pair of hands is always welcome. With so many tasks on your plate, you’ll need someone to do work that doesn’t necessarily need your attention. Always remember that you can’t be an expert at everything. If you want to move efficiently, avoid simple mistakes and expand your knowledge, you need to put your pride aside and get support.
You may worry that asking for help places you in another person’s debt, but do note that businesses are built on people doing each other a favor. If you feel like you need a long-term help, why not try outsourcing your business?
Whatever type of business you have, following these 5 habits will surely help you with your venture.
In all of our years of providing creative services for different clients, one of the things we love doing the most is giving back to the community. Whether that means going on trips to provide assistance to less fortunate communities, or using our creative design skills to help out organizations, we’re always happy to be part of something meaningful. So when we were asked to create a logo design for our friends at APINSAA, we were more than happy to oblige.
Our task was to create a logo design and new branding identity for the Asian and Pacific Islander Nursing Student and Alumni Association (APINSAA), an association sponsored by the University of California – Los Angeles (UCLA) School of Nursing.
In creating APINSAA’s logo design, one of the first things that our design team did was to conceptualize the appropriate symbols to use. We went over several symbols that would represent the association and its core values well.
We chose to go with the client’s suggestion of integrating Florence Nightingale’s lamp into the logo and brand identity we would create. As the founder of modern nursing, using Florence’s life story as a basis was a fitting and obvious choice. One of the main challenges that our team faced in creating their logo design, however, was coming up with a unique execution of that fairly expected and common concept that would still be fresh and striking.
For the new logo design, we chose to go with a concept that was simple yet recognizable. We also made sure that the logo would be distinct enough for easy recall, so it would stand out from other logos of similar associations.
The colors of the logo design were chosen for their symbolism. Blue symbolizes loyalty and professionalism, while gold symbolizes professionalism, compassion, and courage.
In constructing the logo’s shape, we went for a more elaborate design, moving away from the more common or basic shapes to give it more of an identity and personality that would reflect the core values of the association.
When creating a logo design and branding collaterals, understanding the purpose and the vision of the client is key. With APINSAA, we were able to create a unique logo design that shows who they are as well as the core vision and mission of their organization.
Do you need a new logo and brand design for your company or organization?
Our Creative design team specializes in creating professional logo designing and branding collaterals that leave a lasting impression. If you are in need of designers with exceptional design skills, KDCI is the creative and graphic design outsourcing company for you.
Let us build you an expert team of designers to take your brand to the next level. With us building you a custom team of vetted, expert designers on board, you are always guaranteed top-notch, professional logo and branding design services every time.
To learn more about what KDCI has to offer, contact us today.
Instagram is one of the biggest names in social media today – and for good reason. With 800 million monthly active users worldwide, this social media platform which used to be for posting personal pictures has become a major player in the world of e-commerce and digital marketing.For the past few years, more and more businesses realize the immense marketing potential that Instagram has, and it is considered a useful marketing tool that can greatly boost your business if used correctly.If you are thinking about using Instagram as part of your marketing strategy, here are a few things to keep in mind:
Brand image is something that you must establish before you can begin any sort of marketing strategy. You should know what your brand is and stick to it, and you should always be consistent in all your posts in promoting who you are as a brand.
Instagram focuses heavily on images, and it is in your best interest to keep your image feed curated, appealing, and consistent. This requires a good eye for high-quality and relevant pictures, as well as the use of helpful feed curation and layout apps. An unappealing image feed can spell the difference between making a sale and losing a potential client.
There is nothing less appealing than someone who over-promotes. In marketing your business using Instagram, make to have a good balance of promotional, conversational, and sharing posts. Together with your promotional posts, you must emphasize your engagement with your audience through posts that are more relatable.
Audience engagement is important to ensure that you and your audience have more than just a buyer-seller relationship. People want to feel part of a community, and this is what you should focus on, especially in the early stages of your marketing game when you should be growing your audience base organically. You can do this by liking, commenting, and following people, which often leads to a natural reciprocation.
Tags and hashtags are your friends since you can use them to build connections. Through strategic tagging and hashtags, you can bring your business to the attention of those who are likely to be interested in what you have to offer. Also, tagging can be used to connect your audience to where they can place orders for your products. However, don’t overdo it. Avoid putting too many random hashtags that may result in looking like spam. Keep them relevant.
Analytics is your best friend in monitoring what you can do to further boost your business. Through it, you can see your audience as well as what they like most about your posts, and this can give you clues on how to proceed with your marketing strategy.
Instagram may be one of the best social media networks for online businesses, but it’s not the only one. Now that Instagram paired with Facebook, connecting the two platforms together has just been made easier. There’s also a list of other networks that could help boost your Instagram account.
Do not let the Instagram story feature go to waste. Use it. This feature also allows you to better your audience engagement by plugging links, posting polls, answering questions, and providing updates.
Instagram influencers used to get hired solely for online fashion stores, but recently, a lot of Instagram models have been promoting every part of their lifestyle. From products normally endorsed such as clothes, food, and skin care products, some have also been promoting business plans and insurance. Assess your brand and think of ways it could be placed into a model’s lifestyle for their followers to see.
No matter how strategic or captivating your content is, it can always get lost in the traffic of someone’s feed. The time from 9:00 am to 6:00 pm is the best time, while Tuesdays to Fridays are the best days to post content.At KDCI, we understand that social media is one of the most important marketing platforms today. We know the power of social media and how advantageous it is for a business to be able to market through such platforms.We know which tools to use and what marketing strategies to employ in order to give your business the boost that it needs. In line with this, we have created a team of highly-skilled individuals who are experts in social media marketing and who know how to get you the results that you want and need for your business.We have the expertise and technological know-how to aid you in taking your business to the next level, and with our passion and dedication for the work that we do, we are confident that we can help you make your business grow to its fullest potential.Eager to learn more? Contact us today to find out how you can take your brand to the next level.
At KDCI, we like to encourage our team members to let out their inner geeks. From talking about the latest comic releases over at the office pantry to displaying memorabilia of their favorite franchise around the office, our employees are free to express their interests over fandoms they’re part of. Some of our team's biggest geeks? Our graphics and creative design team leaders.
That is why for our president's birthday, we came up with an awesome idea for a gift that would show off his love for videogames, and show off our team's incredible freehand drawing skills at the same time.
Now with this amazing piece of sci-fi art on the wall, our president's office feels out of this world. Any sign of Master Chief? Well, he’s right in the office - an awesome view for any Halo enthusiast.
Like our president, the KDCI team enjoys geeking out on a number of franchises such as Marvel, Game of Thrones, and Star Wars. After all, the KDCI team has the precise timeliness of a robot, the out-of-this-world creativity of an alien, and the heart and soul of a human. Our employees are kings and queens who provide service to the people, our clients. From welcoming you on an Iron Throne to discussing company strategies alongside Darth Vader, as long as you have the talent and interest to be part of our team, you’re sure to fit right in.
So we ask you, are you ready?
For decades, a lot of global companies have taken advantage of outsourcing. Whether it’s to save time, keep labor costs down, or move production processes abroad, outsourcing makes it possible for businesses to grow steadily.
While it’s been a successful strategy for many companies, there are some that have seen it fail with an undesired result.
So, what are the things that you need to consider before you outsource your business? To help you get started, here are five outsourcing tips to remember:
Not all services across all industries can be outsourced. Therefore, understanding how your business works is crucial. You will need to know which second-hand processes can be delegated to third parties and which ones should be retained in-house. Here are the most common outsourcing opportunities:
After identifying which processes can be turned over, the next step is to plan your outsourcing strategy. This includes careful planning and allocation of available resources, as well as assessing costs, risks, and long-term benefits. You will also need to identify reliable suppliers and vendors to ensure the success of your strategy.
Outsourcing your processes to a third party vendor won’t always go smoothly the first time. To effectively manage risks, you have to start small so you have an easier time keeping tabs on everything. By doing so, you can objectively assess if your offshore processes are efficiently and effectively done.
After you have formed a team of online workers, the next step is to get them onboarded and up to speed with the company culture. Everybody must be fully aware of their roles, including the results they have to deliver. This is done to avoid miscommunication which can result in productivity issues and high turnover rates.
If onboarding is all about making new employees feel that they’re an important part of the company, training, on the other hand, focuses more on the technical aspects of the job. It’s important to invest in training so that your team is fully equipped before they do their job. As a result, they will be able to deliver their output quickly and easily.
There are many outsourcing companies that can help your business flourish. If you need support in building an outsourced team, you can reach out to Key Discovery Consulting, Inc. We are a creative and digital outsourcing company.
There are a few tasks in your business that may not be considered as a core process. Whether it’s accounting, data entry, web development, or marketing, there are many aspects in your enterprise which you may not be an expert on.
If you don’t possess the expertise required to take on a critical business activity, the possibility of failure becomes more apparent. This is when you can consider outsourcing as part of your business model.
Here are 5 reasons why partnering with an outsourcing company may be good for your business:
Whether you own a startup or a small and medium-sized enterprise, saving as much resources as you can while maximizing what you have is crucial. Through outsourcing, you will be able to significantly reduce both labor and overhead costs.
Managing internal resources, such as manpower and infrastructure, can take up a lot of your time and energy. When you partner with an outsourcing company, they can take care of the resource management so you can focus on your goal—growing your business.
What’s good about outsourcing is that you can conveniently and quickly scale your business as needed. After all, contracts are based on a project duration and the team size that’s required for it.
When you work with an outsourced company, hiring qualified employees becomes easier. Typically, you will be able to work with an outsourced worker or a team who’s ready to jump into the project right away. The earlier you can get the manpower you need, the faster you can hit your productivity goals.
Hiring full-time employees locally doesn’t only take longer, but also cost more than outsourcing your workers. With help from outsourcing companies in the Philippines, you can gain access to a pool of equally talented workforce at a reduced labor cost.
Being able to work with a diverse group of talented individuals abroad is a huge edge in the business world. For startups, most especially, outsourced workers are considered as collaborators who can give new insights into the business. This advantage makes it possible for a company to innovate and implement new ideas for business growth.
Are you looking to build a team of outsourced workers who specialize in eCommerce, digital marketing, and web development? At KDCI, we help companies from various industries to thrive and succeed through our digital outsourcing services. Hire us today!
Selecting the right outsourcing partner for your business can be challenging. There are many available vendors in the market, and each one might offer bundled services that are difficult to pass up on. While going for the company that provides the cheapest rates may be tempting, it’s important to remember that quality service matters more than affordable fees in the long run. Not sure where to start looking for a partner agency in the Philippines? Here are some outsourcing tips that can help you make an informed decision.
If you’re starting out in the business, chances are, you know companies within the same industry that are successful. The owners of these businesses have great working relationships with partner organizations that have made it possible for them to thrive.Your goal is to find out which outsourcing company you can reliably count on. As you build good relationships even with rival companies, you may ask for recommendations on which outsourcing partners are great to work with and which ones are not.
A lot of outsourcing companies might be very good in making their pitch; however, may not be entirely reliable in delivering results. After getting recommendations from people whom you trust, you need to deep dive on what the prospective outsourcing partner has done. You may check up on what kinds of clients they have worked with before, as well as the projects they have successfully completed.
Once convinced of the partner company’s credibility, you can now ask for sample work they have previously created. After all, what works for a client of theirs might not yield similar results for your business. By doing this, you can determine whether or not choosing the said agency is the right choice for your business.
The culture of a company is defined by the person or individuals who steer the ship—the operations leaders. You will need to verify if they are trustworthy professionals whose team members are qualified enough to handle your projects. Remember, you are looking to build a successful working relationship with a business partner, so being diligent during the selection phase is crucial.There are many vendors that can offer digital and creative services for your company, but it pays off to work with one that has been in the business for more than 15 years. Reach out to KDCI today to learn how we can help you build an offshoring team that will push your business into hypergrowth.
What started out as a few agents, has grown into an invaluable partnership with KDCI. With more than 40 team members, we are lucky enough to count as part of our Cedar Family. Thank you so much KDCI for making our Company better!
We have found KDCI to be a consistently reliable partner, always willing to ‘go the extra mile’ to ensure our valued customers receive the best possible service.
KDCI plays a very important role in our catalog and content operations. They are responsive, kind, and always willing to help us as much as possible. We have been working together for more than 4 years, and we hope our partnership will be even more fruitful in the future.
Having collaborated with KDCI.co for our creative needs, I can confidently attest to their unparalleled expertise and dedication. Their team consistently delivered innovative solutions that not only met, but often exceeded our expectations. Their professionalism and attention to detail are commendable.
KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
It's been five years since we started working with KDCI, and it just keeps getting better and better. We've grown together and achieved a lot of shared success. Overall, they're incredibly professional yet fun to work with. We are incredibly happy to have found them.
We're so glad we partnered with KDCI to develop a unique platform that delivers personalized customer experiences without compromising functionality or security. It was an amazing experience, I won't hesitate to start another project with them again.
