kri.ˈeit.iv ˈprou.sis ˌɑːwt.ˈsɔhrs.iŋ / Creative Process Outsourcing (Cpo)
Creative Process Outsourcing (or CPO) is a B2B process where a business outsources some or all of its creatives tasks or processes to a third-party vendor or CPO service provider. CPO covers almost all creative assets, like graphic design, email design, logo, branding, marketing collateral, presentation design, billboard design, brochures, catalogs, labels, posters, flyers, video editing, and many more. Because of the almost direct relationship of the creative process to marketing, CPO service providers like KDCI Outsourcing extend their capabilities to also handling digital marketing for a full-service approach. These are valuable additions to a business, especially in B2C industries, because marketing and creative visuals are vital to attracting consumers.
