Business-to-employee (or B2E) is a company's internal strategy that focuses on improving its employees' daily lives to achieve a higher employee retention rate.B2E strategies include finding a way to distribute a company's mission and values equally to all of its employees so that they can better understand the company's objectives.B2E also covers a business' strategy to attract and recruit ideal prospects; and optimizing their onboarding and training process.Some forms of B2E strategies include company-wide messaging, insurance policy management, payroll updates, health care policies, and credit services.
