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Ecommerce
How Can an Ecommerce Conversion Funnel Help Your Business?
July 24, 2023
An ecommerce conversion funnel is a crucial framework for guiding potential customers through various stages, from initial awareness to making a purchase, in an online store. Implementing an effective ecommerce conversion funnel can significantly improve sales and customer retention for online retailers.

Most budding online retailers struggle to define their customers' unique needs. As a result, they end up burning a lot of money on paid ads without seeing any return on their ad spend.The reason why these online retailers keep missing many potential customers is quite simple; they haven’t yet implemented the Ecommerce conversion funnel in their marketing strategy. This funnel has helped many businesses convert cold leads to repeat buyers and triple their profits.If the Ecommerce conversion funnel does not ring a bell to you, then you’re probably one of those online retailers who make the same rookie mistake—selling to everyone without intent.In this blog article, we explain how the Ecommerce conversion funnel works and why it’s important to pivot your marketing strategy in every stage of the funnel to convert a prospect into actual sales.

What is an Ecommerce Conversion Funnel?

An Ecommerce conversion funnel is a conceptual framework used by marketers to describe the customers’ journey from being a web visitor to a repeat buyer. Multiple stages make up this journey, and an effective Ecommerce conversion funnel is complemented by sales and marketing activities that help customers move from one stage to the next.

An image of a sample eCommerce conversion funnel displayed on a computer screen.

Every business owner has a unique conversion funnel that varies based on their sales model and how customers use their website. Ecommerce brands that sell low-cost products, for instance, tend to have shorter conversion funnels. Since pricing is less of a barrier when selling a product, leads are more likely to be converted into buying customers.

What is the importance of a conversion funnel for Ecommerce businesses?

Your customer's journey will be different because every business is distinctive from another. That said, it's critical to develop a unique communication approach based on where your customers are in the purchasing process. To help you understand what motivates a potential lead to research and buy your product, you need an Ecommerce conversion funnel.Apart from understanding buying behaviors, an Ecommerce conversion funnel also provides greater measurability. The funnel can show you which stages prospects are leaving so you can measure and adjust your marketing strategies. For example, if a prospect leaves before they reach the second stage of your funnel, you may need to fine-tune your brand awareness campaign.In addition, Ecommerce conversion funnels can assist you in boosting your store conversion rates. The funnel can filter out all your generated leads, leaving you with the ones ready to buy from you. By having qualified leads, it’s easier to convert them into buying customers and eventually nurture them to become brand advocates.To sum up, an Ecommerce conversion funnel streamlines your marketing and sales strategies. It aids in concentrating your attention on the necessary actions to draw in leads and turn them into sales.

What are the five stages of the Ecommerce conversion funnel?

Different stages of the ecommerce conversion funnel

Each prospect moves through the funnel in a different way. But the stages in the conversion funnel are all the same regardless of the type of Ecommerce business. Below is one of the most common Ecommerce funnel examples marketers use in the Ecommerce landscape.The conversion funnel above may seem complicated, but it’s not rocket science. Let's picture an imaginary prospect named Susie to help you understand how this funnel works. Suppose you’re selling skincare products, and your goal is to attract Susie and move her down the conversion funnel.Susie is not just an ordinary prospect. She’s looking for the best skincare product to treat her acne and oily skin. However, she’s unsure of whether to buy online due to several fake products reported recently. The challenge is how you will address her objection and position your brand as the best solution in the oversaturated market of skincare products.To help Susie resolve her pain points, let’s dive deep into the five stages of the Ecommerce conversion funnel.

Awareness

The top level of the marketing funnel is awareness. This is the stage where you draw the likes of Susie into various content types that explain who you are and what you can do to resolve their problems.For Ecommerce, the objective of the awareness stage is to bring qualified leads to your product pages. That means you have to focus on educational content that can convert problem-aware prospects into solution-aware ones. In this stage, you help prospects gather information and make them aware that your product is one of the potential solutions to their problems.There’s no single way prospects will move to the next stage of your funnel, so it’s important to have a list of content that works with your target audience. Here are some of the best awareness stage content that can help you attract potential customers:

  • Blog articles. An SEO-focused blog article that satisfies searchers’ queries can help you attract quality leads to your website. To move a prospect further down the funnel, link your product pages in your blog articles.
  • Videos. There are different types of marketing videos you can use for the awareness stage. Whether it’s how-to videos or testimonials, focus on how your product solves problems and engages in storytelling. Don’t forget to include the link to your product pages in the description or nudge viewers to visit your website and learn more about your product.
  • Lead magnets. These are free valuable content that marketers give away to prospects in exchange for their contact information, like email addresses. It often comes in checklists, ebooks, guides, and whitepapers. Not only is it helpful in building your email lists, but it also provides an in-depth explanation of your product.
  • Social media content. Most of your prospects are scrolling through their social media. If you want to capture their attention, you must focus on eye-catching content that is both engaging and valuable. You can use paid advertising or hashtag strategies to get your content in front of the right audience.
  • Email sequence. It refers to a series of emails automatically sent to your subscribers on your email list. Email sequences are great for the awareness stage because it is easier to include a CTA into the content your subscribers agree to receive. You can also put links to a newsletter, for example, and redirect prospects to your product pages.

Consideration

Now that Susie has landed on your product page, she has reached the consideration stage. At this point, she’s evaluating and learning more about your products. She’s reading your product descriptions and checking your display photos. What you have to accomplish here is to make your product page enticing so she will add your items to her shopping cart.It’s important to note that at this stage, your prospects are sizing you up over your competitors. If what you promised on the awareness stage does not live up to what they see on your product page, you may lose a huge chunk of your qualified leads.You need a highly-optimized product page to move your qualified leads to the next stage. Here are some of the best ways to optimize your product page for better conversion:

  • Adopt responsive and intuitive navigation. Make sure prospects can navigate your product pages easily. They are more likely to leave the funnel before converting if they encounter page issues such as website glitches, a slow-loading page, or broken elements. Follow the best Ecommerce design tips here to learn more.
  • Categorize your products correctly. If your products are miscategorized, prospects may leave your website without finding what they need. Manually categorizing every item in your catalog can be challenging, especially since search engines break everything into many categories. Consider outsourcing product information management to make your product categorization easier.
  • Display eye-catching product photos. According to statistics, 75% of online shoppers use product photos to help them decide whether to make a purchase. That said, you must prioritize displaying quality photos to help prospects accurately visualize your product. You may hire a product photo editor to improve your customer shopping experience.
  • Optimize your product copy for SEO. Having compelling product descriptions is not enough. It would be more helpful if you also make it keyword-rich so it will rank higher on search engine results pages. If writing for search engines is not your strongest suit, consider bringing a product description writer to your Ecommerce team.

Intent

Assume that Susie was pretty convinced with what she has read and seen on your product pages. The product description provided all the details of the skin care product she’s looking for, and the images look trustworthy from a legit distributor. By the looks of it, she has now reached the intent stage and is ready to add an item to her shopping cart.However, there are prospects who have clicked the ‘Add to Cart’ button yet did not proceed with checking out. This is due to a poor checkout experience that results in a loss of a potential customer. Some examples of poor checkout experience include not providing prospects with their preferred payment method.To move Susie to the most crucial stage of the Ecommerce conversion funnel, you should start creating a seamless checkout experience for her. Here’s what you can do to reduce friction in her checkout process:

  • Offer multiple payment options. Prospects can purchase your product in more ways if they have additional payment methods. They will be less inclined to proceed to checkout if their preferred payment method isn't supported by your Ecommerce website.
  • Implement one-page checkouts. Payment information, billing, delivery addresses, and shipping options are all included in a one-page checkout. This makes the checkout process quicker by lowering the number of pages and clicks required to complete the payment.
  • Provide guest checkouts. A prospect can make a purchase without creating an account with the store via guest checkout. The lack of requirement for prospects to create accounts speeds up the purchasing process, which increases the conversion rate.
  • Design for mobile-friendliness. When designing your checkout process layout, ensure your Call-To-Action (CTA) is responsive on desktop and mobile devices. Also, provide larger spaces in text boxes to reduce errors and customer frustration.

Purchase

Your prospects may have successfully added an item to their cart but may abandon it for a while. Susie, for example, is still considering other cheaper products and thus leaving your product on her cart until she makes up her mind. As you can see, Susie has finally arrived at the purchase stage. It is the point where you convince your potential customer to buy now before you lose them.When an item sits so long on a shopping cart, it may lead to higher cart abandonment rates. Not only are you losing a lot of sales, but an increased number of abandoned carts might consume a lot of server bandwidth and cause your website to load slowly. Therefore, you need to act on it immediately before it wrecks your overall sales revenue.So what should you do to help prospects complete their purchases and ensure a higher chance of customer acquisition? Here are some of the proven strategies that make prospects hit that buy button:

  • Offer exclusive discounts. Your prospects will not miss out on an opportunity to purchase something at a lower price. That means offering them “buy X, get Y” discounts can help you convert them into sales. Make sure to set a cap on the number of times a discount code can be used so it won't affect your profit margins.
  • Provide free shipping. Offering free shipping gives you a significant advantage over your competitors. Free shipping can increase your average order value in addition to reducing cart abandonment rates. Customers are more inclined to add anything additional if they have to spend a specific amount to be eligible for free shipping.
  • Display return and refund policy. A transparent return and refund policy reassure customers that the products they are purchasing are assured to be what they are described to be. If customers can't find your return and refund policy, they may leave out of concern that it will be difficult for them to return an item if they need to.
  • Send abandoned cart emails. Emails referred to as abandoned cart emails are delivered to customers who abandoned their carts before checking out. By giving them extra encouragement to purchase the item they were interested in, it can lower the amount of incomplete orders your business receives and ultimately increase your sales.

Loyalty

The Ecommerce conversion funnel does not end at securing a successful sale. After Susie bought a product from your store, you’re looking forward to having repeat purchases from her. You want her to develop a brand affinity towards your business and advocate your product to her friends and family.The loyalty stage may reveal if there’s a market demand for your product and if there are people willing to pay for it. When customers don’t come back after their first purchase, it feels like all your efforts from the awareness stage go down the drain. That said, you should focus on customer retention strategies to make the best out of your converted prospects.Not all your customers will keep returning over time. That’s why you need to put in a lot of work to deepen their relationship with your brand and deter them from going to your competitors. Here are some of the best customer retention strategies guaranteed to build a steady and loyal customer base:

  • Create a customer loyalty program. One of the most effective strategies for boosting sales and fostering customer loyalty is using loyalty points programs. Customers can use the points they accrue from buying on your site and use them to get a discount on their next purchase.
  • Send re-engagement emails. You can send re-engagement emails to customers who haven't purchased from you in a while. Remind them of the benefits of doing business with you and what they’re missing out on your latest offers. When writing such emails, remember to always personalize them based on their previous purchases.
  • Implement referral programs. Referral programs can increase customer retention and assist in bringing in new prospects by using the suggestions of existing customers. You can give your returning customers incentives for every successful referral and give rewards to their friends who make their first purchase.
  • Engage with customers on social media. Encourage your customers to follow you on different social media platforms. Social media makes it easier for Ecommerce brands to keep their customers updated on their latest promos and product launches. It’s also easy to engage with customers directly and respond to their queries instantly.

What is a good funnel conversion rate?

According to Ecommerce conversion funnel benchmarks, a good funnel conversion rate should be around 2.5-3%. To support this claim, research from Invespcro revealed that highly-optimized Ecommerce websites have an average funnel conversion rate of 2.86%.If you're wondering how to calculate your actual Ecommerce funnel conversion rate, you can use this simple conversion rate formula:Ecommerce conversion rate = Number of Store Transactions/Number of Website Visits x 100For example, let’s say your Ecommerce site is getting 1,000 visitors in a month, and from that number, 25 resulted in sales. To compute your conversion rate, divide 25 by 1,000 and then multiply the result by 100. Based on the calculation, your conversion rate is 2.5%.

Hire the Best Ecommerce Experts in the Philippines

Your Ecommerce website is an absolute goldmine of opportunities to increase your store conversion rates. Applying responsive design, displaying eye-grabbing photos, and updating product data are some strategies you need to build a high-converting Ecommerce site.If you need an expert solution to start optimizing your website, KDCI is here to set you up for higher store conversion rates. We have Ecommerce professionals in the field of web development, product information management, digital marketing, and customer support. Our Ecommerce experts are powered by industry-leading tools and have extensive experience working with hundreds of businesses that have become successful sellers on major marketplaces.Click the button below to learn more about our services and pricing plans.Contact Us

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Design & Marketing
The Basics: What is Noise Reduction in Photo Editing?
July 14, 2023
"What is noise reduction in photo editing? Noise reduction in photo editing is the process of removing unwanted random signals or 'noise' from an image, caused by factors like low-light conditions or high ISO settings. It improves image quality, enhances details, increases dynamic range, provides more editing options, and reduces file size.

Creating great photos requires more than just capturing the right angle and perfect lighting; it also involves a significant amount of preparation and editing. With advancements in photo editing, both amateur and professional photographers can now easily access powerful tools to enhance their images. However, one of the most crucial aspects of photo editing, noise reduction, is still commonly misinterpreted.This article aims to clarify the concept of noise reduction in photo editing and explain its significance in producing high-quality images. By the end of this, you’ll discover how to effectively apply noise reduction in your upcoming photo editing projects.

What is noise reduction in photo editing? How does it work?

When you take a photo, the camera's sensor captures the image by recording the light that hits it. In low-light conditions or when using high ISO settings, the sensor may capture random electrical signals in addition to the light signals. These random signals can appear as small dots or grains in the image, which is commonly known as "noise."

An image that visually demonstrates the concept of noise reduction in photo editing.

While some types of noise can add artistic effect or texture to a photo, excessive noise can make an image look unprofessional or lower in quality. This is where noise reduction comes in.The process of noise reduction involves using software tools to analyze the image and reduce or remove the unwanted noise while preserving the details and clarity of the image. This can be done manually or automatically, depending on the software used and the preferences of the product photo editor.Noise reduction algorithms typically work by analyzing neighboring pixels to determine if they are part of an image detail or part of the noise. If the algorithm determines that a pixel is noise, it reduces or removes it, while preserving the image details.Some photo editing software offers various levels of noise reduction, ranging from light to heavy, depending on the amount of noise in the image and the desired level of correction.

Why is noise reduction important in photo editing?

Noise reduction is an important tool for improving the quality of images and enhancing their visual impact. Here’s how this photo editing technique can have a significant impact on your photos:

Improves image quality

Reducing noise in product image editing can help to make the image look cleaner and more professional, by removing a visual distortion that can make the image look grainy or speckled.

Enhances details

By reducing noise, you can bring out fine details in an image, especially in areas with low light, which can help to make the image appear sharper and more detailed. Makes prints look better: Reducing noise can make the print look cleaner and sharper, which is particularly important if you plan to sell your images or use them for commercial purposes.

Improves dynamic range

Noise can reduce the dynamic range of an image, making it look flat and less vibrant. By reducing noise, you can help to restore the dynamic range and make the image look more lively.

Increases editing options

Reducing noise can increase the range of editing options available to you, by making it easier to make fine adjustments to the exposure or color balance, which can be important for achieving the desired effect.

Reduces file size

Reducing noise can help to reduce the file size of an image, which can be useful for sharing the image over the internet or if you have limited storage space on your computer or camera.

What are some best practices for effective noise reduction in photo editing?

To achieve optimal noise reduction in your images, it is important to strike a balance between reducing noise and maintaining image quality and details. By following these recommended techniques, you can ensure that your images are of the best possible quality when rendered.

Shoot at a low ISO

When you shoot at a high ISO, the camera sensor amplifies the signal, which can create noise in the image. In contrast, using a low ISO will result in a cleaner image, with less visible noise. However, sometimes it may not be possible to shoot at a low ISO, especially in low-light conditions. Therefore, the next practices can be helpful in reducing noise in such scenarios.

Use a noise reduction filter

Most photo editing software has built-in noise reduction filters that can help you reduce the noise in your image. When applying the filter, you can adjust the strength and the radius of the filter to achieve the desired result. A radius that's too large can result in blurry edges and detail, while a radius that's too small may not be effective enough to remove the noise.

Work on a duplicate layer

Before applying any noise reduction filter, always create a duplicate layer of your image. This way, you can easily compare the edited version with the original and make sure that you're not removing any details or colors from the image. If you're not satisfied with the edited version, you can always revert to the original.

Avoid over-sharpening

Sharpening an image is a great way to enhance its details and make it look more polished. However, if you overdo it, it can accentuate noise in the image, making it look artificial and unrealistic. That said, make sure you're not over-sharpening the image, especially in areas with visible noise.

Use selective noise reduction

Sometimes, noise is more apparent in certain areas of the image, such as the shadows, highlights, or areas with a solid color. In such cases, applying noise reduction to the entire image may result in the loss of detail and sharpness. Instead, you can use a brush tool to apply noise reduction selectively to those areas where noise is most apparent.

Use luminance noise reduction

Luminance noise is usually less noticeable than color noise and is perceived by the human eye as a grainy texture. Therefore, when applying noise reduction, start with a luminance noise reduction filter, and then proceed with a color noise reduction filter. This will help you maintain the image's natural colors while removing any noise that's visible in the image.

Use a noise reduction plugin

If the built-in noise reduction filters in your photo editing software are not sufficient, you can try using third-party plugins that are specifically designed for noise reduction. These plugins often offer more advanced features, such as selective noise reduction, and can give you better results, especially for high-quality images.

Don't completely eliminate noise

Completely removing noise from an image may result in a loss of detail and can make the image look artificial. That means, the goal should be to reduce the noise to an acceptable level while still preserving the quality and detail of the image. Don't aim to eliminate all noise, but rather to make it less distracting and less apparent to the viewer. This will help maintain the natural look and feel of the image.

Hire the Best Product Photo Editors in the Philippines

KDCI, a leading ecommerce service provider in the Philippines, knows that the right product image can make or break a sale. That's why we've perfected our process of helping businesses with our expert photo editing services. Our team of professional photo editors are committed to enhancing your product images, producing catalogs that grab consumer attention and resonate with repeat purchasers.We understand that consumers want to see clear and visually appealing images of your products, and that's exactly what we can provide. With our photo noise reduction service, we remove obstructions, blemishes, and other errors, so that your target market will have an improved understanding of your products, and a drive to take action.From fashion and lifestyle to electronics and technology, our team has the refined skills and experience necessary in handling high-volume product photo editing projects for businesses of all sizes. You can trust that our photo editors will provide high-quality work that meets your specifications and deadlines.Click the button below to learn more about our services and pricing plans.Contact Us

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Offshore Staffing
How to Ensure Success When You Outsource Website Development?
July 25, 2023
Outsourcing website development offers a cost-effective solution for businesses, with rates varying depending on project complexity and scope. It allows access to global talent, resulting in lower labor costs, specialized skills, faster time-to-market, scalability, and the ability to focus on core business activities, reducing risks, and providing 24/7 availability for development and support.

In today’s digital era, having a strong online visibility on the web is essential for the success of businesses of all sizes. However, creating a website can be overwhelming for many companies, particularly those with limited technical skills. This has resulted in a rise in the outsourcing of web development services to external vendors.Although outsourcing may offer a cost-effective solution, it is crucial to consider some of the factors that influence the cost of moving business operations externally. In this article, we’ll examine the true cost of outsourcing web development, enabling businesses to make an informed decision on whether outsourcing is suitable for them.

How much does it cost to outsource website development?

The cost of outsourcing website development is subject to considerable variation depending on the project type and scope. Freelancers generally impose hourly rates within the $25 - $100 range, while agencies and offshore service providers typically charge fixed fees for the project.As an example, some indicative prices for commonly outsourced web development services in the United States include:

  • Basic website: $500 - $5,000
  • Custom web application: $2,000 - $50,000
  • Ecommerce website: $3,000 - $30,000
  • Content Management System (CMS) integration: $500 - $5,500
  • Mobile App Development: $3,000 - $150,000
  • Website maintenance: $50 - $200/month

However, you can cut on operating costs while receiving the same quality when you outsource to developing countries like the Philippines. This is because of the country's cost-effective labor and attractive wage rates

How does outsourcing web development compare to hiring an in-house team in terms of cost?

Outsourcing web development is a cost-effective way to develop and maintain a website or web application. By outsourcing, you can take advantage of the lower labor costs in other countries where wages are typically lower. This allows you to benefit from lower hourly rates for web development services. Furthermore, outsourcing can help you save on overhead costs that come with hiring an in-house team, such as office space, equipment, and benefits.

A dynamic image of a Filipino website developer at work. He is seen in his creative workspace

When outsourcing web development, you can rely on the expertise and experience of an external team of developers who specialize in web development. You can be assured that they have the skills and knowledge to complete the project successfully, while also saving on costs associated with recruitment, training, and management of in-house web developers.Outsourcing web development can also help you access a broader range of technologies and tools used in web development. This is because outsourced teams are often exposed to diverse projects and clients, which gives them experience in different programming languages, platforms, and tools. This can result in a more innovative, efficient, and cost-effective development process.

What factors determine the cost of outsourcing web development?

If you’re planning to outsource your web development needs, here are the factors that can influence how much you’ll pay for your web development outsourcing company:

Complexity of the project

The complexity of the web development project is one of the most important factors that determine the cost. A more complex project with advanced functionality and intricate features will require more time, expertise, and resources, thereby increasing the cost.

Size of the project team

The size of the development team required to complete the project also affects the cost. The more developers involved in the project, the higher the cost.

Skill and experience level of the developers

The skill and experience level of the developers can also impact the cost of outsourcing web development. Developers with more expertise and experience will command a higher rate, which can increase the overall cost of the project.

Geographical location of the development team

The location of the development team also plays a role in the cost of outsourcing web development. Development teams based in regions with higher labor costs, such as North America or Western Europe, will typically charge more than teams in lower-cost regions such as Asia or Eastern Europe.

Communication and project management tools

Effective communication and project management are essential to the success of any outsourcing project. The use of advanced communication and project management tools can increase the cost of outsourcing, but they can also help ensure a smoother and more successful project outcome.

Timeline and deadlines for the project

The timeline and deadlines for the project can affect the cost of outsourcing web development. Rushed timelines or tight deadlines may require additional resources and may lead to higher costs.

Quality assurance and testing requirements

The level of quality assurance and testing required for the project can also influence the cost of outsourcing. More rigorous testing and quality assurance processes will typically require more resources and will add to the cost of the project.

Level of customization required

The level of customization required for the project can also dictate the cost of outsourcing. A more customized solution will require more time and resources to develop and test, leading to a higher cost.

Integration with third-party systems

If the project requires integration with third-party systems, this can also increase the cost of outsourcing. The complexity of the integration and the level of expertise required to accomplish it will impact the final cost.

Ongoing maintenance and support needs

Finally, the ongoing maintenance and support needs for the project should also be considered. The cost of ongoing maintenance and support should be factored into the total cost of the project.

How do I estimate the cost of outsourcing web development?

To ensure that you don't exceed your budget and experience cost overruns during an outsourcing project, it's important to estimate the cost beforehand. These tips will help you obtain value for money when outsourcing web development:

Determine your project requirements

Before you begin searching for an outsourcing partner, you should have a clear understanding of your project's scope and requirements. This will help you communicate your needs to potential partners and enable them to provide you with accurate cost estimates.

Research potential outsourcing partners

Do some research to identify potential outsourcing partners that have the skills and experience necessary to complete your project. Look for reviews and testimonials from previous clients, as well as their portfolio of past work.

Request cost estimates

Once you have identified a few potential outsourcing partners, ask them for a cost estimate for your project. Be sure to provide them with detailed information about your project requirements to help them provide an accurate estimate.

Compare cost estimates

Once you have received cost estimates from several outsourcing partners, compare them to determine which one offers the best value for your project. Keep in mind that the lowest cost option may not always be the best choice, as quality and experience should also be considered.

Clarify the terms of the project

Before signing a contract with an outsourcing partner, be sure to clarify the terms of the project, including the scope of work, timeline, payment terms, and any other relevant details. This will help ensure that both parties are on the same page and can avoid any misunderstandings or disputes later on.

What are the benefits of outsourcing web development?

Outsourcing has been a standard cost-cutting strategy for small businesses looking to increase their operational efficiency at a low cost. And by outsourcing, they take advantage of the following:

Cost savings

Outsourcing to countries with lower labor costs can often be more affordable than hiring a local team. This is especially true if you're based in a country with high labor costs, as you can often find highly skilled developers in other countries at a lower cost.

Access to specialized skills

Outsourcing web development allows you to tap into a global pool of talent, which can give you access to specialized skills that may not be available locally. For example, you may need a developer with expertise in a specific programming language, framework, or technology that is not commonly used in your area.

Faster time-to-market

With an outsourced team working on your web development project, you may be able to get your product to market faster than with an in-house team. This is because you can tap into the vendor's existing infrastructure and resources, which can reduce the time it takes to develop and deploy your product.

Scalability

Outsourcing allows you to easily scale up or down your development team as needed, without the hassle of hiring or firing employees. For example, if you need to ramp up development during a busy season, you can quickly add more developers to your team. Conversely, if you need to scale back during a slow season, you can reduce the size of your team without the need to terminate employees.

Focus on core business activities

Outsourcing web developers can free up your internal resources to focus on your core business activities. By delegating web development to an external vendor, you can focus on other areas of your business, such as marketing, sales, and customer service.

Reduced risk

By outsourcing to a reputable vendor, you can reduce the risk of project failure or delays. This is because the vendor will have experience working on similar projects and will have established processes and procedures in place to manage risk and ensure project success.

24/7 availability

Outsourcing to a team in a different time zone can provide round-the-clock development and support. This means that your project can continue to move forward even when your in-house team is not available, and you can quickly address any issues that arise outside of regular business hours.

Outsource Your Web Development Needs to KDCI

Are you a business owner who wants to focus on running your business instead of managing multiple web developers and falling behind on the latest design trends? Outsourcing your web development needs to KDCI can provide the solution you're looking for.At KDCI, we offer a comprehensive range of web development services that are tailored to your specific needs. Our global managed team includes a Front-End Web Developer, Full-Stack Developer,Shopify Developer, ReactJS Development, and Web QA Specialist. With this team, we can take care of all your web development needs comfortably from one place, so you don't have to juggle multiple vendors.Our team can help you keep up with the latest design trends, customize a responsive theme, integrate 3rd party services and plugins, upgrade your hosting, and speed up your website – all while ensuring the highest quality work. Our approach is to design a team that meets your specific needs, whether you need a full-scale team to create, design, market, and manage your site, or you just need a trusted partner to handle your ecommerce non-core tasks such as customer support or accounting.Click the button below to learn more about our services and pricing plans.Contact Us

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Outsourcing Guide
How Important Is a Quarterly Business Review to BPO Strategy?
July 14, 2023
A Quarterly Business Review (QBR) in the BPO industry is a crucial routine examination of your service provider's performance, emphasizing progress recognition and comprehensive business development. To measure the success of a QBR, review key performance indicators (KPIs), evaluate progress, check goal achievement, and gather feedback from both parties, ensuring it remains a valuable tool for continuous improvement in outsourcing initiatives.

If you’re involved in the Business Process Outsourcing (BPO) industry, it's imperative to maintain a competitive edge and stay ahead of the curve. This can be achieved through periodic evaluations of your service provider’s performance, and the Quarterly Business Review (QBR) offers a platform to do just that. Consider QBR as a routine examination of your BPO operations, providing an opportunity to reflect on your progress and pinpoint areas for improvement. But unlike a traditional performance evaluation, QBR emphasizes the importance of recognizing your successes and taking a comprehensive approach to business development. Whether you're familiar or a newcomer to the BPO industry, this article will help you learn about the concept of QBRs, its significance, and how to leverage it effectively.

What is a quarterly business review (QBR)?

A quarterly business review (QBR) is a meeting that is held every three months to review the performance of a business process outsourcing (BPO) company. The purpose of a QBR is to assess the progress of the company and to identify any areas that need improvement.

An image capturing a group of Filipino professionals engaged in a quarterly business review in a modern office.

During the QBR, the company's management team will present data and analysis on key performance indicators (KPIs) such as customer satisfaction, productivity, and revenue. They will also review the company's financial results, including its income statement, balance sheet, and cash flow statement. The goal of the QBR is to provide a comprehensive overview of the company's performance, as well as to highlight any challenges or opportunities for growth. This information is then used to make informed decisions about the company's future direction and to develop strategies for improving its performance.

How do you prepare for a quarterly business review in a BPO setting?

Both the client and the service provider have a role to play in preparing for the QBR, and the success of the meeting depends on their preparation and collaboration. Here's how a client and a service provider can prepare for a QBR in a BPO setting:

Client Preparation:

Review the contract

The client should review the terms of the contract and the agreed-upon KPIs (key performance indicators) to ensure that the service provider is meeting the client's expectations.

Gather data

The client should gather data and information about the performance of the service provider, including customer satisfaction surveys, call center metrics, and other relevant data.

Identify areas of concern

Based on the data and information gathered, the client should identify any areas of concern and prioritize them for discussion during the QBR.

Service Provider Preparation:

Review performance metrics

The service provider should review its performance metrics, including KPIs and financial metrics, to determine its overall performance.

Prepare a report

The service provider should prepare a report that includes an overview of its performance, a review of the KPIs, and any recommendations for improvement.

Prepare for discussions

The service provider should anticipate any questions or concerns that the client may have and prepare to address them during the QBR.By preparing in this way, the client and the service provider can have a productive and meaningful QBR, where they can work together to identify and resolve any issues and ensure that the outsourcing relationship is successful.

What are the key components of a successful quarterly business review in BPO?

A productive and successful quarterly business review (QBR) in the context of business process outsourcing (BPO) requires careful preparation and planning by both the client and the service provider. If you’re wondering what should a quarterly business review include, here are components crucial to ensuring a successful QBR in the practice of outsourcing business processes:

Agreed-upon Key Performance Indicators (KPIs)

KPIs are critical in evaluating the performance of the outsourcing relationship. The client and the service provider must agree on specific KPIs, which should be regularly tracked and reported during the QBR. This helps to provide a clear picture of the service provider's performance and helps both parties to identify areas that need improvement.

Data analysis

During the QBR, data analysis is crucial to provide a comprehensive overview of the service provider's performance. This analysis should include the data collected on the KPIs, along with any relevant financial data. This data helps to provide a clear understanding of the service provider's performance and helps both parties to identify areas that need improvement.

Open and honest communication

Effective communication is extremely important during the QBR. Both the client and the service provider should engage in open and honest communication, and be willing to listen to each other's perspectives and feedback. This helps to identify areas of concern and to resolve any issues that may arise.

Problem-solving focus

The QBR should have a problem-solving focus, with both parties working together to identify areas of concern and develop strategies to address them. This helps to ensure that the outsourcing relationship continues to be successful and that both parties are working towards a common goal.

Actionable recommendations

The QBR should result in actionable recommendations that both parties can implement to improve the outsourcing relationship. This helps to ensure that the outsourcing relationship continues to be successful and that both parties are working towards a common goal.

Focus on continuous improvement

Continuous improvement is essential in any outsourcing relationship, and the QBR should have a focus on continuous improvement. Both parties should work together to continuously improve the outsourcing relationship and achieve their goals. This helps to ensure that the outsourcing relationship remains successful over the long term.

How do you measure the success of a quarterly business review in BPO?

Measuring the success of a quarterly business review (QBR) is important because it helps to determine whether the review was productive and if the goals set during the review were achieved. If you’re partnering with an outsourcing vendor, here's how you can measure the success of a QBR:

Review the KPIs

The first step in measuring the success of a QBR is to review the key performance indicators (KPIs) that were agreed upon by the client and service provider. These KPIs should have been tracked and reported during the QBR and should provide a clear picture of the service provider's performance.

Evaluate progress

The next step is to evaluate the progress made since the last QBR. This includes reviewing the data collected on the KPIs and financial data, as well as the actionable recommendations that were made during the QBR.

Check if goals were met

The success of a QBR can also be measured by checking if the goals set during the review were met. This includes determining if any problems were resolved, if the outsourcing relationship improved, and if both parties are working towards a common goal.

Request feedback from both parties

It is important to get feedback from both the client and service provider to determine if the QBR was productive and successful. Both parties should be asked to provide feedback on the QBR and to share their perspectives on the review.

What are the best practices for conducting a quarterly business review?

These are the best practices that you should abide by to ensure your quarterly business review is a valuable tool for driving performance and continuous improvement for your outsourcing initiatives:

  • Set clear objectives: Clearly define what you want to achieve from the review and what key metrics will be used to evaluate performance.
  • Involve the right people: Ensure that relevant team members and stakeholders are involved in the review process.
  • Prepare in advance: Review data and reports ahead of time to ensure that the review is as effective and efficient as possible.
  • Focus on key metrics: Highlight the most important metrics that demonstrate performance and progress towards goals.
  • Encourage open communication: Encourage open and honest communication between all participants and provide a safe environment for discussing challenges and opportunities.
  • Evaluate progress and set goals: Review progress towards previously set goals and set new goals for the next quarter.
  • Document and follow up: Document the review proceedings, including any decisions and actions agreed upon, and follow up on commitments made during the review.
  • Make it a continuous process: Make the quarterly review a continuous process that is part of the organization's overall performance management strategy.
  • Encourage collaboration: Encourage collaboration between departments and teams to identify areas for improvement and drive cross-functional initiatives.
  • Celebrate successes: Celebrate and recognize the successes and achievements of individuals and teams during the review.

Build the Best Offshore Team in the Philippines

Are you looking to build the best offshore team for your business? Hire the best professionals from the Philippines with KDCI! Our team of offshoring specialists will help you build a customized offshore strategy tailored to your specific business needs. With our broad range of outsourcing services, from ecommerce and creative design to digital marketing, accounting, and web development, you can rest assured that we have the expertise to support your business. At KDCI, we understand that every business is unique and has its own set of goals and operational requirements. That's why our offshoring specialists will work closely with you to understand your business and recommend the best course of action. We'll help you create a timeline for ramping up, a seamless workflow that adapts to your local operations, and clear systems and processes for task delegation, quality control, KPI management, and more. Click the button below to start building the perfect extension of your business in the Philippines! Contact Us

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Why Should You Outsource Product Catalog Management?
July 25, 2023
In 2023, outsourcing product catalog management can give your Ecommerce business a competitive edge by increasing product visibility and enhancing the shopping experience. It reduces operational costs and allows you to focus on revenue-generating activities, ultimately elevating your brand identity for improved customer retention and lifetime value.

The year 2023 is brimming with infinite opportunities for online retailers. The total global retail sales are forecasted to rise up to 8% until 2024. Most importantly, more consumers will enter the Ecommerce buying landscape, mostly from younger generations (Gen Z & Alpha).With the emergence of new powerhouse generations, Ecommerce brands have yet to piece together how to adapt to their buying behavior. According to experts, these younger generations grew up in the digital age and have shorter attention spans. When your Ecommerce store does not provide an engaging user experience, you lose almost 32% of your potential customers. In 2023, it’s crucial that you focus on optimizing your product catalog management. The competition is now all about providing customers with clarity, precision, and relevance with your product catalog. If your Ecommerce catalog management team is not yet ready for fierce competition next year, then we give you big reasons why it’s better to outsource to an Ecommerce service provider.

Here’s Why You Should Outsource Product Catalog Management to Get a Competitive Edge Over Your Competitors

1. Increase product visibility on marketplaces

Did you know that 1.8 million online retailers operate in the US and 7.1 million globally? And in 2023, these numbers are expected to increase due to the rise in global retail sales. In a competitive market wherein visibility is of utmost importance, you might lose to emerging online retailers who are optimizing their sites correctly.

A phone screen showing the home page of Amazon

To increase product visibility, you must ensure you appear in the top results. However, even with the enormous number of online shoppers, being seen among the top results on the product page can be difficult. Buyers won't look for your particular products unless you have a well-known and reliable brand. Your products won’t get the right attention unless you start optimizing your Ecommerce product catalog. You can begin by displaying eye-catching product photos and a detailed, SEO-optimized product description. This will help you nudge customers to proceed to the checkout page and increase your online sales. If you lack resource flexibility to optimize your product catalog, you may want to outsource product catalog management to a trusted service provider like KDCI. We can provide you with a dedicated product description writer and product photo editor ready to optimize your site for higher conversion rates.

2. Enhance the customer shopping experience

An image capturing a warm moment between a satisfied Filipino customer and a Filipino business owner.

A poor shopping experience results from an Ecommerce site lacking all the components of accurate product categorization. If you don’t want to lose a potential customer in 2023, you should start organizing your products into distinct, hierarchical categories. Budding retailers find it challenging to implement the most effective product categorization techniques. When they are unsure about how to categorize a product, they look for that product in a search engine to see what similar items another seller could be offering, and then they copy the category that the product is listed under. This might work for a narrow variety of products but won’t work for a diverse set of products that requires strategic categorization. To optimize product listings for an enhanced shopping experience, you may need the help of a product data entry specialist. From identifying data sources and gathering product data to creating product data attributes, you can ensure your products are accurately categorized. With an accurate classification of your products, you’re making your site easy to navigate and helping search engines fetch your products quickly.

3. Reduce your operational costs significantly

System integration and platform deployment require a lot of financial investments when managing an Ecommerce business internally. In addition, you might anticipate paying a significant amount of money for office spaces and hiring full-time workers to oversee your Ecommerce business. If you want to save a lot on your operational expenses in 2023, you should outsource product catalog management to a trusted outsourcing vendor. When you outsource to a low-cost country like the Philippines, you benefit from the 70% labor cost reduction because of the country’s low wage rates. At the same time, you can save on your overhead costs as your service provider will handle the facilities, recruitment, equipment, and even training for your offshore team.

4. Focus on revenue-generating activities

If you’re wondering why your business isn’t generating enough profits after years of selling online, you’re probably so fixated on your non-core functions that you overlook your sales and marketing. These revenue-generating activities are crucial to attracting customers and driving sales to your site. By neglecting these functions, a lot of potential revenue may go down the drain. Outsource your product catalog management this 2023 and shift your focus on your marketing and sales strategies. Let Ecommerce professionals handle your product catalog management while you focus on your email marketing and paid advertising. Concentrate on creating exclusive deals and offers your customers will love. Also, redirect your attention to your SEO and PPC to increase traffic to your website. There’s so much you can do to grow your Ecommerce business when you have the peace of mind that your non-core functions are well taken care of by a product catalog manager. Plus, you reduce the workload of your in-house team, which results in higher productivity and low turnover rates.

5. Elevate your Ecommerce brand identity

Your brand's positioning determines how your customers perceive your business. Sending a clear message about who you are and what your products stand for can help them form the proper perception of your brand. Indeed, a highly-optimized product catalog can solidify your brand identity and set your business apart from the competition. When you outsource product catalog management, you get a scalable, full-service Ecommerce optimization service. You have product information management experts to streamline your data entry operations. Also, you have web designers to give your website a responsive design for a better user experience. Moreover, you have writers and photo editors to enrich your product catalog with the most relevant data your customers need. Having a team that works hand in hand and understands your requirements gives your customers a unified experience. It also helps you make a good impression of your brand, which is essential to retaining repeat buyers and increasing customer lifetime value.

Hire the Best Product Catalog Management Experts in the Philippines

Outsource product catalog management today with the help of Ecommerce experts in the Philippines. Start optimizing your site for better conversion rates while you focus on the most important aspects of your online business! KDCI, an Ecommerce outsourcing company in the Philippines, is ready to partner with you in building the perfect extension of your team in the Philippines. Our facility is certified by the Philippines Economic Zone Authority and has a top-notch data infrastructure and 100% backup power. As your Ecommerce partner, we can provide your offshore team with ongoing recruitment, HR, payroll, facilities management, and IT support so you can reduce your operational costs and concentrate on your revenue-generating activities. Click the button below to learn more about our services and pricing plans. Contact Us

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What Can an Ecommerce Graphic Designer Do for Your Business?
July 25, 2023
Hiring an ecommerce graphic designer is essential for businesses looking to enhance their online presence and drive sales through visually appealing designs. These designers offer a range of services, from logo and website design to product image editing, providing a cost-effective way to access talent and stay competitive in the ecommerce landscape.

Ecommerce has revolutionized the way businesses and customers interact, allowing for sales and purchases to be made more easily online. One important element of a successful ecommerce business is its design and visual appeal – this is where an ecommerce graphic designer comes in.In this article, we will explore what an ecommerce graphic designer does, and why it's beneficial to hire one. From enhancing brand recognition to driving website visits and increasing sales, there are many advantages to having an ecommerce graphic designer work for you. Read on to find out more about why you should invest in an ecommerce graphic designer.

What is outsourcing ecommerce graphic design?

Outsourcing ecommerce graphic design is when a company or individual hires another company or freelancer to handle the visual design aspects of their online store. This can include creating logos, product images, website design, and other marketing materials. The idea is that the company or individual can focus on other aspects of their business while leaving the graphic design to the experts.In other words, outsourcing ecommerce graphic design means that instead of hiring a full-time in-house designer, the company chooses to pay someone else to do the design work for them. This can help save time and money, and ensure that the design work is of high quality.

An image of a Filipino graphic designer deeply engrossed in his work.

Outsourcing graphic design for ecommerce can also help companies stay up-to-date with the latest design trends, as outsourcing providers often have a team of professionals with a diverse set of skills and experience.

List of creative design services an ecommerce graphic designer can offer

A highly-trained ecommerce graphic designer is capable of producing creative digital assets for your online store, including but not limited to:

  • Logo Design: Creating a unique and memorable logo that represents a company's brand and identity.
  • Website Design: Designing an attractive and user-friendly ecommerce website that showcases products and provides a seamless shopping experience.
  • Product Photo Editing: Editing high-quality product images to be used on the website and other marketing materials.
  • Packaging Design: Designing eye-catching and functional packaging for products.
  • Email Marketing Templates: Designing templates for email campaigns that are visually appealing and consistent with the company's branding.
  • Social Media Graphics: Creating eye-catching graphics for social media platforms to be used in advertising and promotional campaigns.
  • Catalog Design: Designing a print or digital catalog of products to be used as a marketing tool.
  • Infographic Design: Creating informative and engaging graphics to explain complex data and concepts in a visual manner.
  • Presentation Design: Designing visually appealing presentations to be used in business meetings and presentations.

What are the benefits of outsourcing ecommerce graphic design?

Online retailers with a high volume of creative projects often outsource their graphic design needs to an Ecommerce service provider. By doing so, they are able to enjoy the following benefits:

Cut on employment costs

Hiring an in-house graphic designer can be expensive, as it involves paying a salary, benefits, and other employment costs. Outsourcing graphic design tasks allows ecommerce businesses to save money by only paying for the services they need when they need them. This can be beneficial for small and medium-sized businesses that may not have the budget to support a full-time in-house designer.

Tap into a wider pool of talent

Outsourcing graphic design gives ecommerce businesses access to a much larger pool of design talent, which can make it easier for them to find the right designer for their specific needs and requirements. This can help ensure that they receive the highest quality design work possible, while still staying within budget.

Increase operational efficiency

Ecommerce graphic designers who specialize in ecommerce design can complete projects quickly and efficiently, freeing up the time of business owners and their in-house teams to focus on other areas of their business. This increased efficiency can result in faster time-to-market for new products and promotions, and improved overall business performance.

Access to the latest design tools and techniques

Outsourced graphic designers have access to the latest design tools and techniques, which can help ecommerce businesses stay ahead of the competition in terms of design quality and effectiveness. This is crucial for businesses that want to stay up-to-date with the latest design trends and technologies.

Higher quality of work

Digital designers who specialize in ecommerce design have specialized knowledge and experience, which can result in higher quality work compared to in-house designers who may not have the same level of expertise. This can help ecommerce businesses create a strong and consistent brand image, and improve the overall user experience for their customers.

Scale up fast

Outsourcing graphic design allows ecommerce businesses to be more flexible with their design needs. They can scale up or down their design projects as needed, without having to worry about the limitations of in-house resources. This helps them respond quickly to changes in the market, and adapt their design strategy as needed to stay ahead of the competition.

Reduce stress and workload

Outsourcing graphic design tasks can help reduce the stress and workload of ecommerce business owners and their in-house teams. This can allow them to focus on other important aspects of their business, such as marketing, customer service, and product development, without having to worry about design tasks. This results in improved overall business performance and a better work-life balance for the business owners and their teams.

What should you look for in an ecommerce graphic designer to outsource?

Ecommerce graphic design is considered a niche role as it involves a unique set of skills, such as understanding how to design for conversion, how to create visually appealing product presentations, and how to design for mobile devices. These skills are not typically found in general graphic designers and require specific expertise and experience. Here are the qualities you should be looking for in an ecommerce graphic designer:

  1. Creativity and imagination: A good graphic designer should have a creative eye and be able to come up with visually appealing designs that effectively communicate your brand's message.
  2. Technical expertise: The designer should be knowledgeable about design software such as Adobe Creative Suite, as well as web design, print design, and other graphic design-related technologies.
  3. Communication skills: A designer must be able to communicate effectively with clients and understand their needs, as well as provide feedback and ideas for design revisions.
  4. Ecommerce design experience: Experience designing for e-commerce websites is a plus, as it will allow the designer to understand the unique challenges and requirements of designing for an online store.
  5. Problem-solving skills: A designer should be able to analyze design challenges and find solutions that meet the client's needs while also creating visually appealing designs.
  6. Attention to detail: A designer should pay close attention to details, such as typography, color, and layout, in order to create high-quality designs that are consistent with the client's brand.
  7. Flexibility: A good designer should be able to work within the client's budget and timeline, and be open to feedback and revisions.
  8. Time management skills: The designer should be able to manage their time effectively and meet deadlines, as this is critical for the success of any e-commerce project.

How much does it cost to outsource ecommerce graphic design?

According to the latest data, the cost of outsourcing ecommerce graphic design can range from a minimum of $8 to a maximum of $100 per hour for freelancers located in the US, with an average rate of $30 per hour.Graphic designers in countries with a lower cost of living, like the Philippines, might offer lower prices for their graphic design services compared to those in countries with a higher cost of living. In such cases, the hourly rate could range from $3 to $10 per hour.It's important to keep in mind that these are just rough estimates and the final cost of outsourcing ecommerce graphic design will depend on various factors such as the size of the project, the design's complexity, and the designer's experience and skills.

How to find the best ecommerce graphic designer to outsource?

If you don’t know where to begin, here are easy steps to follow to successfully outsource the best ecommerce graphic designer for your business:

Look for a portfolio

A strong portfolio is a clear indication of a graphic designer's experience, skills, and design style. Look for designers who have a portfolio of work that aligns with your brand's style and aesthetic.

Check for reviews and testimonials

Take the time to read reviews from past clients. This can give you a good idea of a designer's working style, communication skills, and overall customer satisfaction.

Consider the designer's communication skills

Good communication is key in any collaboration. Look for a designer who is responsive, easy to work with, and able to understand your needs and preferences.

Prioritize experience in ecommerce design

Not all graphic designers have experience in ecommerce design. Make sure you find someone who has a good understanding of the ecommerce landscape and can create designs that are optimized for conversion.

Evaluate technical skills

Graphic designers should have a good understanding of graphic design software, such as Adobe Creative Suite. Ensure that the designer you choose has the technical skills required to complete your project effectively.

Determine the designer's availability

Make sure the designer you choose is available to work on your project within your desired timeline. Consider their timezone and work schedule to avoid any potential communication barriers.

Take into account the designer's pricing

Make sure you understand the designer's pricing structure and that it aligns with your budget. Keep in mind that a high price does not always guarantee the best quality, and a low price does not always mean low quality.

Negotiate the contract

Make sure you have a clear understanding of the scope of work, the timeline, and the deliverables before starting the project. Having a written contract can help ensure that both you and the designer are on the same page.

Outsource Your Ecommerce Graphic Design Needs to KDCI

Do you want to level up your graphic designs for your website and marketing materials? KDCI is here to revolutionize the way you approach Ecommerce design.Our team of expert ecommerce designers goes above and beyond just creating aesthetically pleasing designs. They take a professional and strategic approach, integrating Ecommerce concepts into every design to ensure it is relevant and impactful.At KDCI, our team takes the time to understand your business, your audience, and your goals, in order to create designs that are tailored specifically to you. No more cookie-cutter designs or industry trends, only optimized designs that fit in with your Ecommerce marketing strategy and bring value to your business.Click the button below to learn more about our ecommerce graphic design services.Contact Us

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What Does B2E Mean? A Comprehensive Look
July 25, 2023
B2E, or Business-to-Employee, is a strategic approach where companies prioritize enhancing the workplace experience for their employees. By focusing on initiatives like flexible work arrangements, training, wellness programs, and recognition, businesses aim to improve engagement and job satisfaction while answering the question, "What does B2E mean?"

In today's fast-paced and competitive business environment, the experience of employees is a crucial factor in determining the success of a company. However, studies have shown that only a small fraction of employees are completely satisfied with their experience in the workplace.To address this issue, companies are making significant investments through a variety of B2E (business-to-employee) strategies to create positive employee experiences. But what does B2E mean? And how does it work in a variety of industries and organizations?In this article, we will explore the concept of B2E and how it plays a crucial role in improving the employee experience in the modern workplace.

What does B2E mean and how does it work?

Business-to-employee (B2E) is a term used to describe a company's internal strategy to create a better work experience for its employees. This approach has become increasingly important as businesses strive to improve employee retention and create a positive work environment.

An image of a bustling B2E (Business-to-Employee) office with Filipino employees at work.

B2E strategies are designed to support employees in their daily lives and work environment, with the goal of making the company a desirable place to work. This includes promoting the company's mission and values, providing a clear understanding of the company's objectives, and offering a range of benefits to employees.One of the key components of B2E management is the onboarding and training process, which helps to attract and retain top talent. B2E examples also involve creating company-wide communications to keep employees informed and connected, as well as offering insurance and health care policies, payroll services, and credit services.

How does B2E differ from B2C (business to customer) and B2B (business to business)?

B2E, B2C, and B2B are distinct business models that characterize a firm's interactions with various groups. B2E concentrates on enhancing the work environment for workers, whereas the remaining two target the sale of goods or services directly to customers and other companies.B2C focuses on forming sustainable relationships between a company and its customers. This is the most common type of business model, and it's all about selling products or services directly to people who use them. For example, a clothing store selling clothes to its customers is a B2C business.On the other hand, B2B pertains to the relationship between two businesses. This business model involves one firm selling its products or services to another company. An example of this would be a company that manufactures computer components selling its goods to a company that assembles computers.

Can you give an example of a B2E solution used in a company?

Companies have recognized the impact of employee experience on their business outcomes. In recent years, here are some B2E solutions that companies have incorporated into their organization to ensure employee satisfaction and low turnover rate.

Flexible work arrangements

Allowing employees to work from home or have flexible work hours can improve work-life balance and increase job satisfaction.

Employee training and development

Investing in employee training and development can improve job performance and job satisfaction.

Employee wellness programs

Implementing programs that promote physical, mental, and emotional health can increase employee well-being and reduce absenteeism.

Employee recognition and rewards

Recognizing and rewarding employees for their hard work and achievements can increase job satisfaction and motivation.

Employee involvement and empowerment

Encouraging employee involvement and decision-making can increase job satisfaction and motivation.

Outsourcing

Outsourcing non-core functions to specialized service providers can improve efficiency and staff productivity. This can allow companies to free up internal resources and augment their current workforce to minimize staff workload during business peak seasons.

What are the challenges in implementing B2E strategies and solutions?

The primary challenge of implementing B2E strategies and solutions is ensuring that the technology is well-suited for a company's unique needs. This includes identifying the specific tools, processes and procedures that are necessary for success, as well as the time and cost required for implementation.Moreover, implementing B2E strategies can be difficult due to the need for organizational change, as employees may be resistant to new technology or processes. Finally, it is often difficult to measure the success of B2E implementations, as metrics such as employee engagement, productivity and satisfaction are often subjective or difficult to quantify.

What are the benefits of B2E for employees and organizations?

B2E strategies are important for creating an effective and engaging workplace. These strategies are designed to strengthen the relationship between employers and employees, which can lead to a number of benefits for both parties such as:

  • Improved Engagement: B2E strategies can increase employee engagement by making them feel valued and appreciated. This can lead to improved job satisfaction, productivity, loyalty, and commitment.
  • Increased Communication: B2E strategies can help foster an atmosphere of open communication between employers and employees. This can lead to more effective collaboration and better problem-solving.
  • Improved Employee Retention: B2E strategies can help employers retain their employees, as employees who feel valued and appreciated are more likely to stay. This can help reduce the costs associated with employee turnover and recruitment.
  • Improved Performance: B2E strategies can lead to improved job performance, as employees who feel valued and appreciated will be more motivated to do their best work.

Overall, B2E strategies can be beneficial for both employers and employees. They can help create an atmosphere of respect, trust, and collaboration, which can lead to improved engagement, collaboration, retention, and performance.

Outsource Your Business Processes to KDCI

Are you tired of having your employees bogged down with repetitive, time-consuming tasks? At KDCI, we offer a wide range of offshore staffing solutions from customer support to ecommerce, digital marketing, finance, and web development to support the growing demand of your business.By outsourcing your business processes to us, you'll be able to free up your internal resources and improve your staff's productivity. Outsourcing with KDCI provides a win-win solution for your company. Not only will you be able to use your internal resources more efficiently, but you'll also be able to keep your employees happy. Instead of having them waste time on monotonous tasks, they can now focus on more meaningful, value-adding activities.Moreover, outsourcing with KDCI will give you the chance to free up time and capital that you can use to drive your business forward. By freeing up your internal resources, you'll be able to invest in other areas of your business and achieve even greater success.Click the button below to get a FREE consultation with our experts on how you can start outsourcing to the Philippines.Contact Us

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What Is a Rate Card? Understanding Its Role in BPO
July 25, 2023
"What is a rate card" is a common question in the business process outsourcing (BPO) industry. Essentially, a rate card is a pricing document that outlines the costs associated with different services offered by a BPO company, providing transparency and facilitating cost comparisons for clients.

Business process outsourcing (BPO) is becoming increasingly popular, with companies looking to outsource certain aspects of their operations to improve efficiency and reduce costs. One key factor in BPO is the rate card: an agreed-upon fee that covers the entire scope of the project. In this blog post, we’ll answer some of your questions like “what is a rate card?”, “why are they important?” and how BPO companies create one.

What is a rate card in BPO?

A rate card in the BPO (business process outsourcing) industry is a pricing document that lists the cost for different services or tasks that a BPO company offers to its clients. It helps clients understand the cost of outsourcing specific processes and makes it easier for them to compare prices with other BPO companies.

A dynamic image of a Filipino outsourcing provider discussing the rate card with a Filipino business owner.

The rate card may include the cost per hour, per task, or per project, and may also list any additional charges or fees that the client may need to pay. By using a rate card, clients can make informed decisions about which BPO services to use and how much they will cost.

How is the rate card used in the BPO industry?

Rate cards are an important tool in the BPO industry, allowing companies to clearly communicate their pricing and services to clients. Here are some real-life examples of how a rate card is used in the BPO industry:

Determining the cost of customer service

BPO companies use rate cards to set prices for their customer service operations, such as inbound and outbound calls, email support, and chat support.

Setting prices for data entry services

BPO companies that offer technical support services use IT rate cards to determine the cost of services such as data entry, data processing, and data conversion.

Calculating the cost of document management services

BPO companies that specialize in document management use rate cards to set prices for services such as document scanning, document indexing, and document retrieval.

Pricing for back-office operations

BPO companies that provide back-office support use rate cards to determine the cost of services such as accounting, payroll, and human resources.

What are the factors considered in creating a rate card for BPO services?

Creating a rate card for outsourcing services requires careful consideration of multiple factors. Here are some factors that BPO companies take into account to ensure that the rate card accurately reflects the services being provided:

  • Labor Cost: The cost of labor including salary, benefits, and overhead expenses is the biggest factor in determining the rate card.
  • Skills and Experience: The skill level and experience of the staff will determine the rates charged for their services.
  • Overhead Costs: The cost of running the business, such as rent, utilities, and technology expenses, must be included in the rate card.
  • Market Demand: The demand for the services provided will impact the rate card, as supply and demand play a significant role in pricing.
  • Competition: The rate card should be competitive with similar services offered by other BPO companies in the market.
  • Complexity of the Work: The complexity of the work will impact the rates charged, as more complex tasks will require more experienced and skilled staff, resulting in higher rates.
  • Volume: The volume of work that a BPO company is able to handle will impact the rate card, as large volumes of work can result in economies of scale and lower rates.
  • Location: The location of the BPO company and its proximity to its clients will impact the rate card, as local BPO companies may be able to offer lower rates due to lower transportation and communication costs.
  • Service Level Agreement (SLA): The rate card should take into account the SLA agreed upon with the client, as higher SLAs will require more resources and result in higher rates.

What is the process of developing a rate card for BPO companies?

The process of developing a rate card for a BPO (Business Process Outsourcing) company typically involves the following steps:

  1. Identifying services: Determine the types of services the BPO company will provide and the level of expertise required for each.
  2. Cost analysis: Evaluate the costs associated with delivering each service, including labor, overhead, and any other expenses.
  3. Market research: Research market rates for similar services in the industry to ensure the company's rate card pricing is competitive.
  4. Pricing strategy: Develop a pricing strategy that balances cost with competitiveness and profitability.
  5. Rate determination: Determine the final rates for each service based on the cost analysis and pricing strategy.
  6. Review and adjustment: Regularly review and adjust rates as necessary to stay competitive and maintain profitability.
  7. Presentation and distribution: Present the rate card to potential clients and distribute it to sales and marketing teams for use in proposals and negotiations.

Can rate cards vary from BPO to BPO?

Yes, rate cards can vary from Business Process Outsourcing (BPO) to BPO. The rate card refers to the pricing structure of a BPO, which outlines the cost of the services they offer. The variations in rate cards are mainly due to the following factors:

  1. Location: BPOs located in different regions may have different operating costs, which can impact their agency rate cards. For example, a BPO in a developed country may charge more than one in a developing country due to higher labor and infrastructure costs.
  2. Scale of operation: BPOs that handle large volumes of work can offer competitive pricing due to economies of scale.
  3. Service offerings: BPOs can offer a range of services such as customer support, data processing, and back-office operations. Each service may have a different pricing structure based on the complexity of the work and the skills required.
  4. Quality of service: BPOs that offer higher quality service may charge more than those that offer lower quality service.

Partner with the Best Offshore Staffing Solutions Provider in the Philippines

Are you looking for an expert, reliable offshore staffing solutions provider in the Philippines? Look no further than KDCI. KDCI has been providing world-class staffing solutions for companies all over the globe for over two decades. Our experienced staff can provide you with top-notch talent that meet your specific needs. Our staff are highly trained, experienced, and certified, so you know you’re getting the best professionals for your business. Our team is also dedicated to helping you find the perfect candidate for any job, from customer support to digital marketing, accounting, ecommerce, and web development. At KDCI, we believe in combining the best of both worlds – local talent with global experience. We are committed to providing our clients with the most efficient and cost-effective staffing solutions in the Philippines. Click the button below to get a FREE consultation with one of our experts today! Contact Us

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The Cost of Outsourcing Accounting Services
July 24, 2023
The average cost of outsourcing accounting services varies depending on factors like company size and service complexity, but it typically starts at $2,000 per month, offering businesses a cost-effective alternative to in-house accountants.

The world of business is a labyrinth of numbers, from sales to expenses, and every step in between. With so much to keep track of, it's no wonder that more and more companies are turning to outsourcing their accounting services. The promise of saving time and resources while still getting the job done seems like a no-brainer. But, as with any business decision, the true cost of outsourcing must be carefully considered.In this article, we'll delve into the nitty-gritty details of outsourcing accounting services and uncover what it really costs to hand over your accounting processes to a service provider. Read on to

What is the average cost of outsourcing accounting services?

The cost of outsourcing accounting services can vary depending on several factors such as the size of the company, the complexity of its finances, the scope of services required, and the experience and qualifications of the accounting firm.However, according to industry statistics, the starting point for outsourcing accounting costs is $2,000 a month. This means that the minimum cost one can expect to pay for outsourcing accounting services is $2,000 a month. The actual cost may be higher or lower than this, but it serves as a baseline to work from.

How much does it cost to outsource accounting services for small businesses?

The cost of outsourcing finance and accounting services for small businesses can vary depending on several factors, such as the size of the business, the complexity of its financial records, and the level of service required. On average, small businesses can expect to pay between $500 and $5,000 per month for these services.The lower end of this range, around $500 per month, would likely be for a basic level of service, such as simple bookkeeping and record keeping. On the other hand, a higher monthly cost of $5,000 or more could indicate a more comprehensive accounting package that includes financial reporting, budgeting, and tax preparation services.

What is the hourly rate for outsourcing accounting services?

The hourly rate for accounting and bookkeeping services in the US varies and ranges from $12 to $25 according to industry experts. This cost can be considered as the average for local services, where the accountant or bookkeeper is physically located in the same country as the client.However, outsourcing accounting services to a low-cost country like the Philippines can provide a more affordable option for those who are looking to save on cost. This is because the labor in the Philippines is cheaper compared to other countries, which allows for lower costs for the same services. As a result, outsourcing to the Philippines can provide a significant reduction in the cost of accounting services, making it a cost-effective option for businesses and individuals.

What factors determine the cost of outsourcing accounting services?

The cost of outsourcing accounting services is determined by several factors, including:

Type of services

The type and complexity of accounting services required will impact the cost. For example, bookkeeping, financial statement preparation, and tax preparation services will cost less than auditing and advisory services.

Location

The cost of outsourcing accounting services can vary based on the location of the provider. For example, outsourcing to a provider in a developed country may be more expensive than outsourcing to a provider in a developing country, such as the Philippines or India.

Provider's expertise

The cost of outsourcing accounting services may also be impacted by the provider's level of expertise and experience. A highly experienced and specialized provider will likely charge more than a less experienced provider.

Volume of work

The cost of outsourcing accounting services is often based on the volume of work to be completed. The more work required, the higher the cost will be.

Duration of contract

The length of the contract can also impact the cost. Long-term contracts may offer lower rates than short-term contracts.

How do the costs of outsourcing accounting services compare to hiring an in-house accountant?

When comparing the costs of outsourcing accounting services to hiring an in-house accountant, there are several factors to consider.

A dynamic image of a Filipino accountant at work.

An in-house accountant's salary, on average, is $65,000 per year or $31.25 per hour in the USA. This amount does not include additional expenses such as benefits, training, equipment, and office space. These additional expenses can significantly increase the overall cost of hiring an in-house accountant.On the other hand, outsourcing accounting services to a top outsourcing destination like the Philippines can reduce staffing costs by up to 70%. This is because outsourcing eliminates the need to provide recruitment, training, quality assurance, equipment, and office space expenses. As a result, you only pay for the specific accounting services that you need, rather than a full-time salary, benefits, and other related expenses.

What are the benefits of outsourcing accounting services to the Philippines?

Outsourcing accounting services to the Philippines has can help your business achieve its organizational goals in many ways, including:

Cost savings

One of the main advantages of outsourcing accounting services to the Philippines is the cost savings. The lower cost of living and labor in the Philippines means that companies can save significant amounts of money on staffing, overhead, and other related expenses. This makes outsourcing a cost-effective alternative to hiring in-house staff in developed countries.

Access to a large pool of experts

The Philippines is home to a well-educated and English-speaking workforce, making it an ideal destination for outsourcing accounting services. The country has a long history of providing high-quality services to international clients, and its accountants are trained in the latest accounting software, processes, and standards. This gives companies access to a large pool of highly skilled and experienced accountants who can provide quality accounting services.

Improved efficiency

Outsourcing accounting services to the Philippines can lead to improved efficiency and faster turnaround times, as well as increased productivity. By outsourcing, companies can take advantage of the latest technology and processes used by their outsourcing provider, which can lead to more accurate and streamlined accounting processes.

Flexibility

Outsourcing accounting services allows companies to quickly and easily scale up or down their accounting needs as their business grows or changes. This means that companies can adjust their accounting services as needed, without having to worry about the associated costs and hassles of hiring and training new in-house staff.

Focus on core business activities

By outsourcing accounting services, companies can focus their time and resources on core business activities, allowing them to grow and succeed. This allows companies to concentrate on what they do best, while their outsourcing provider takes care of the accounting and finance aspects of their business.

Leverage the latest technology and processes

Outsourcing providers in the Philippines often use the latest technology and processes to provide efficient and accurate accounting services. This means that companies can take advantage of the latest advancements in accounting technology, processes, and standards, without having to invest in the technology and processes themselves.

Build the Best Offshore Team in the Philippines

Stop searching for a trustworthy accounting solution - you've found it! KDCI is here to provide you with the best accountants in the Philippines. Our team of experienced, highly-trained professionals will handle all your accounting needs, from general accounting to financial statement preparation, accounts payable, accounts receivable, bookkeeping, and revenue accounting.At KDCI, we understand that outsourcing accounting services can be nerve-wracking, which is why we've taken extra measures to ensure your peace of mind. Our staff is highly motivated and reliable, and our domain expertise guarantees best practices in all aspects of our service. From recruiting the right people, to providing top-notch security and the latest software and technical infrastructure, we've got you covered.Click the button below to get a FREE consultation with one of our experts today!Contact Us

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