The first thing you see on this web page is probably the image above. This is because people are more drawn to pictures than words. This may also be why visual ads are found to be 43% more effective in making audiences do a certain action.
No wonder brands are investing so much in visual content in 2024. Captivating graphics and engaging videos dominate content creation today, and companies need to keep up to remain competitive. This is also why more and more companies are hiring graphic artists to handle their creative work.
Why Outsource Graphic Design To The Philippines?
Not everyone can build their own design team or hire an in-house designer. Luckily, nowadays, most brands don’t have to! Many of them choose to outsource graphic artists rather than maintain their own creative team. Below are some of the reasons why.
Cost Effectiveness
A common reason why brands choose to outsource processes like graphic design is because of costs.
Labor costs in developing countries are a fraction of those in countries like the United States, UK, and Australia. For reference, hiring a full-time graphic designer in the USA costs about $4,250/month while hiring the same in the Philippines starts at less than $500/month (as of April 2024).
This significant difference in costs allows outsourcing companies to offer offshore talent, inclusive of management fees, benefits, and other hidden charges, at a competitive rate. Given the additional services that come with it, outsourcing becomes an appealing option for most businesses.
Flexibility
Another reason to choose outsourcing over in-house hiring is flexibility. When you hire in-house, you’re likely hiring someone full-time, which is great if you have a steady volume of designs that need to be created. Otherwise, hiring a full-time designer is not the best financial decision.
On the other hand, outsourcing gives you the option to select from or combine multiple outsourcing service models depending on your business needs.
If your only reason for outsourcing is to reduce labor costs, you can go ahead and hire an FTE or full-time equivalent/employee. But if you have low volume of regular design work needed, you can opt for a retainer-based model where the scope of work, number of hours, and deliverables are flexible. Lastly, if you only need a designer to do one project, then you can choose project-based outsourcing and pay for the design services for the fixed project duration.
By offshoring creative design, a company can save thousands of dollars a month, which can be reallocated either to more projects or to other functions like marketing or product development, which can generate more sales.
Design Skills
The Philippines is renowned for its pool of skilled and professional graphic designers with vast experience in design and design software. This is why brands like Nike, Apple, Canon, and many more would hire Filipino graphic artists.
Ultimately, brands trust the quality of the creative work Filipino designers produce, and the best way to gauge their skills is by looking at their work!
Less Pressure
41% of companies outsource because of a lack of skill or specialization. Why risk expensive and time-consuming trial and error with your own graphic designer or in-house graphic design team when you can outsource and leave it to the professionals?
By outsourcing to the top graphic design firms in the Philippines, you take the pressure off your team to produce high-quality and on-brand art works, while enjoying world-class graphic design.
New Perspective
When it comes to creative work, perspective can make a world of difference. That’s why it’s good to have a set of fresh eyes looking at your design projects.
When you work with an offshore graphic artist, you are exposed to different kinds of designers with different styles, philosophies, and perspectives. They can share new techniques, skills, and even assets that would help enrich your portfolio as a brand.
How to Outsource Your Next Graphic Designer?
If you think outsourcing graphic design is for you, learn more about the steps you should take to ensure you find the right graphic designers who fit your needs.
1. Determine Your Requirements.
Before you reach out to outsourcing companies and graphic design firms, prepare a detailed plan with clear scope of work, deadlines, and deliverables. What kind of design work do you need – graphic, web, UX/UI, or multimedia? How much work do you need to get done? When will you need the final output?
2. Look For A Graphic Design Outsourcing Company.
Once you’re clear on what you need, shortlist top graphic design outsourcing firms whose portfolios appeal to you. Besides the portfolio, look at the company’s credibility – who were their past clients? What scale were their past projects? Do they have case studies from brands similar to yours? These are great questions to ask when choosing which companies you want to work with.
3. Align Expectations.
Meet with outsourcing agencies and look into graphic design roles you can outsource with the agency to see if they can meet your needs. Discuss expectations, service level agreements (SLAs), and key performance indicators (KPIs), as well as your preferred service model, contract duration, and costs.
4. Try Working Together.
Like any good relationship, it’s good to have a trial period where you test out whether you work well together or not. A graphic artist can be incredibly talented, but if you don’t mesh well or if they can’t integrate well into your organization, you’re unlikely to be very productive.
Working with an agency with contingency plans in case a particular designer doesn’t work out is a good sign that they care more about finding you a designer that fits you, rather than just being out to get your money.
5. Provide Constructive Feedback.
Whenever you work with designers, it’s vital to give as clear a feedback as you can, so the design process will go smoothly. Communicating your vision, and providing constructive criticism rather than vague opinions can help your designer better understand what you want, and bring your ideas to life beautifully.
The same goes for your outsourcing partner. Talk to your agency and make sure you’re always aligned with your objectives so that you can work seamlessly as a team, regardless of location.
Hire A Graphic Artist From The Philippines
If you are looking to hire an outsourced graphic artist that fits your needs, only work with reputable outsourcing companies like KDCI, with an outstanding design portfolio.
At KDCI, we believe that the right people with the right qualifications and attitude, make all the difference when it comes to outsourcing success. When you build your offshore team with us, you can rest assured that your offshore graphic artists will integrate with your in-house organization seamlessly, for smooth collaboration.
Interested to outsource graphic design in the Philippines?
Contact us to learn more!
