ˈkraud ˈsɔhrs.iŋ / Crowdsourcing
Crowdsourcing is a type of sourcing model that involves obtaining input, information, finances, or work from a group of people into a task or project. For business owners, crowdsourcing can be used to gather more ideas, expertise, consumer engagement, product improvement, and sometimes even funds. Crowdsourcing can be done through numerous media, like social media, polls, forums, or mobile apps. Depending on the medium, the people involved in crowdsourcing include freelancers, volunteers, and industry experts. Any industry that can benefit from a collaborative approach can use crowdsourcing, but it is commonly used in education, marketing, entrepreneurship, government, non-profits, or finance.
