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ˈbrik ənd ˈmɔhr.tər / brick and mortar
Brick-and-mortar is the physical entity of a business or organization in a building or space.
In business, brick-and-mortar refers to companies with a traditional physical store, factory, or warehouse, that offer products or services directly to their customers.
Brick-and-mortar businesses are sometimes called the opposite of Ecommerce. In some cases, Ecommerce is believed to be capable of replacing brick-and-mortar stores in the future. However, Ecommerce can work as an extension of a physical store to expand its reach, capabilities, and profit.
