Creating businesses are in a boom in this generation, whether start-up technology companies, food businesses, content creators, name it. Whatever industry you want to focus your endeavors in, one thing that’s constant is the need for businesses to invest in their communications and marketing. And what usually do businesses use in communications? A logo.
In the business of communications, image is king. There is a lot of power for even a singular piece of graphic design to hold, the goal being to create something to carry a responsibility of individuality and communication.
If you’re hoping to create a logo that would stand out, a designer’s job is really simple. Doing something outrageous or something minimalist will make you stand out for sure. But there’s much more to consider before you get a designer working on your brand’s logo.
For a logo to function effectively, it has to make a strong and right statement. To achieve that, a clear understanding of your brand’s value, goals, mission and vision is a must. Once you have a good grasp and established your brand’s attributes, use them as communication goals for your logo, equally reflecting your target audience.
Once you’ve taken the time to understand what you need your logo to say, it’s time to start designing. You can evaluate your designs with these principles in mind.
Keep it Simple
The best logos give the viewer an immediate and clear sense of “you”. In general, less is more and simplicity is simply just the best.
Make it Memorable
A logo should be easily remembered after just a glance. That’s typically all your logo is going to get from most people. A logo that’s complex or is overly stylized will be difficult for the viewer to understand and can be easily dismissed.
Make it Fresh
Don’t settle for a similar logo as with your competitors. You can search of logos in the same industry and look for patterns, but avoid mimicking them. Featured designs make sense and communicate what companies want them to. But if you do the same, you lose all the hope of getting noticed.
Make it Modern, yet Timeless
Modern is different than trendy. A trend is something that’s hot today, but may not be sooner or later. Modern is less stylized and more restrained. It captures relevant characteristics of the times without losing itself. It should be modern in that it should be contemporary but not so complicated with trendy components. Over time, tweaking your logo to a more modern approach would be easier.
Make it Proportional and Well-Balanced
The best logos are designed using principles of proportion and symmetry. Be sure your logo utilizes proportion values as well as symmetry to create a pleasing, balanced aesthetic quality.
Make Sure all The Pieces Work Together
Your logos graphic and typeface should work together and enhance one another. Even if you determine times these two elements can be used separately, they should still remain complementary.
Make it Versatile
Your logo will be used in a number of ways and in multiple contexts: on t-shirts, caps, pens, keychains, banners, black or white backgrounds. Your logo has to maintain its integrity and serve its purpose no matter what the use.
Whether you’re launching a new company or a need for a symbolic logo to represent your brand, a strong logo design is essential. A logo can never represent everything a company is, but a good one will say something distinct that your target will naturally respond to it.
A good designer will be able to understand all of this and create a logo that would work in all situations. They will also take into consideration any other branding elements that are part of your brand and create a logo that complements them. With the right talent and people, an effective logo can certainly be accomplished.
Considering a logo design? Let KDCI Outsourcing help you.
Product success and failure rely on a lot of key factors, and every year, 95 percent of new products fail. The reason is simple - consumers use shortcuts in their purchases. They just don’t have the time nor the energy to weigh the advantages and disadvantages of the products they place in their shopping carts - consumers use shortcuts, and the most effective one is Product Packaging.
Packaging is powerful because it is the face of your product and brand - it sets you apart from your competitors either positively or negatively. One wrong element, one mistake in design, may cause a sharp decline in sales due to unfamiliarity, lack of appeal, or misinformation.
Developing a design that would both feature legacy elements of previous packages and creative elements that would make the packages demand attention, is definitely a hard task to accomplish. Unfortunately, most companies forego optimizing their packages to suit the current retail landscape and in turn lose out to more ambitious companies that are willing to invest in development and innovation.
Tutti Frutti Frozen Yogurt has acknowledged this fact and has hired KDCI a branding and design company to conceptualize and develop new packaging designs for their Frozen Yogurt Ice Cream Bar product line. With a goal of mixing in contemporary design philosophies and tried-and-tested layouts, to feature a fresh and endearing packaging design that resonates with previous customers and new ones - KDCI has produced a series of gripping and tastefully woven product packages that leverage on a simple yet appealing minimalist design.
Here are the product packages that are ready to hit your local retail and eCommerce stores:
The importance of packaging design cannot be stressed enough. Retail companies should not be afraid of investing a part of their resources on reinventing their product packages because sometimes the difference between a purchased product and an ignored one is how great it looks like.
Overstuffing graphics and copy to a product package are considered as one of the greatest sins in packaging design. Being an international design company, we have put this philosophy to heart, as seen in the packages that we have designed for Tutti Frutti. But how balanced is balanced? The answer might be simple for experienced design companies such as KDCI, but most companies don't know that consumers highly prefer simple packaging designs over content-heavy packages.
When our team of expert designers conceptualized the Tutti Frutti packages above, we based the general design layout of the packages to feature a neutral light gray tone as the white space, while including vibrant colored elements to help accentuate the key product details placed on the packages. We identified that in the current retail landscape, minimalist designs attract more consumer purchases than graphic-congested product packages.
We made sure that the graphics and copy that we included in the packages would be as straightforward as possible because we know that minimizing the content and only featuring the key benefits would raise consumer purchase of the product - given that it makes their buying experience easier and less tedious.
Our senior designers made sure that the color theme would be constant all throughout, giving the packages a sense of consistency - this is done to make sure that the packages stand-out of store shelves because a cohesive color theme attracts more eye attention than color saturated packages.
Tutti Frutti took the leap and are now ready to face the 21st-century consumer. Are you?
If by any chance you're interested in improving your product packages or in need of professional design or branding advice, feel free to contact us.
We have a creative division filled with expert designers that are available to help you out.
Contact us by clicking the button below and let's get started today.
If you are planning on increasing efficiency in your business and improving the amount of work that your company can take on, you should strongly consider using outsourcing as part of your ongoing strategy. Offshore talent is easy to find these days and the benefits that an offshore agency can bring to your business can be great and many.
Here are the top benefits that a business can experience by choosing offshore talent to help them with day-to-day operations:
Offshore talent generally commands a smaller wage than the average worker in your country or an experienced worker in your business. This means that you can hire an offshore worker to handle simple operations like data input or website maintenance and free up a skilled employee in your company as well as extra wages.
In many cases you can even find skilled professionals who are willing to work with your company to provide more advanced procedures like bookkeeping, CAD design and more, all at wages that are substantially less than you would normally pay and yet the quality is at par (at times even better) with those made by local talent.
Many outsourcing companies are willing to work at your hours and provide fast turnaround times. You won’t have to worry about getting your products or services months down the line. By working with an experienced outsourced team you can get access to the same quality of service and skilled professionals as you would in a local market.
Most outsourced professionals can utilize industry-leading technology to collaborate and provide timely digital deliveries that will improve the capabilities of your company.
Working with an offshore agency will give your business the option to have an account manager who will manage your team for you. As a company, this means you just need to report what type of skilled employees you need and the services you need. An offshoring company will go to work sourcing the right people, making sure that they fit your requirements and that they can deliver on time. This can free up management resources to add to your level of production at home.
Utilizing offshore talent can help you to expand your customer service departments, you can also offer better levels of administration and clerical work. Outsourcing will also give your business the ability to operate even at the wee hours of the night since your outsourced team are based in a location with a different time zone. With an outsourced team you can continue operations even while your local employees are enjoying their off hours.
With many freelancers and job candidates to choose from, finding the right offshore talent who fits your requirements takes a lot of time and resources.
At KDCI, we specialize in finding people who have the skills and experience you need, as well as the attitude and cultural fit that will allow them to easily integrate with your inhouse team. Whether you're looking to hire one full-time offshore talent or looking to build an offshore team, KDCI has the right tailored outsourcing solution and engagement model for you.
Contact us to learn more about how you can hire offshore talent or build an offshore team with us!
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It’s that time of the year again, and our team at KDCI didn’t pass up on the opportunity to embrace the spirit of gratitude and celebrate Thanksgiving 2023 last November 23. This simple yet sumptuous feast was very much appreciated by everyone, fully bringing the holiday’s purpose to life.
As we celebrated Thanksgiving 2023 at KDCI, it was also a time to reflect on the deep history that underpins this festive occasion. Thanksgiving, traditionally an American holiday, has its roots in the early 17th century. It began as a harvest festival, commemorating the first successful harvest by the English Pilgrims in the New World. The Plymouth colonists and the Wampanoag Native Americans shared an autumn harvest feast in 1621, often regarded as the first Thanksgiving celebration in the colonies.
Over the centuries, Thanksgiving evolved, becoming a day for people to express gratitude for the year's blessings, including family, friends, and the harvest. It's a day that symbolizes unity, reflection, and appreciation, transcending beyond mere historical events to embody a spirit of togetherness.
In the United States, Thanksgiving has been celebrated on the fourth Thursday of November since 1863, when President Abraham Lincoln proclaimed a national day of "Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens."
This tradition, while rooted in American culture, has spread across the world, with various countries and cultures adding their own unique flavors and meanings. At KDCI, adopting this tradition went beyond just enjoying a feast; it was our way of acknowledging our connections across the globe and celebrating the universal values of gratitude and togetherness.
Thanksgiving isn’t normally celebrated in the Philippines. However, at KDCI, we made it a yearly tradition to bring a Filipino twist to this American holiday.
We wanted to express our gratitude and appreciation for the good things that happened throughout the year, especially acknowledging our fruitful collaborations with U.S. companies. Working closely with these partners has not only been pivotal for our business growth but has also enriched our understanding and appreciation of diverse cultures and business practices.
For this year, 2023, our office was filled with joyous vibes as our management prepared a simple feast for everyone in the office.
Take a look at just some of the food we had for our Thanksgiving lunch, the Filipino classics — pancit, liempo, and kakanin.
Meanwhile, we had embutido, fried chicken, baked mac, and other tasty dishes for dinner. Peek at the chocolate Thanksgiving cake we prepared to end the holiday in a sweet tone.
Our feast was a vibrant mix of traditional Filipino culinary masterpieces. The array of dishes was a food lover’s paradise, reflecting the diversity and creativity at the heart of KDCI.
As we shared this meal, there was an exchange of stories and experiences. Some shared funny stories that happened this year, while some looked back on the changes in the company and how much the team has grown since January. This exchange was spontaneous, enriching our understanding of each other’s backgrounds.
This year, we ditched the formalities and focused purely on fun, food, and fellowship. Without a structured program, we discovered the joy in simple conversations and shared laughter. This approach made our Thanksgiving gathering more genuine, strengthening the bonds within our team.
Understanding that our team’s dedication knows no time bounds, we organized a unique feast that catered to both our morning and night shift dynamos. This gesture of inclusivity ensured that everyone, no matter their work schedule, was part of our Thanksgiving celebration. It was our way of saying a huge 'thank you' to every member of our KDCI family.
What truly set our Thanksgiving apart was the undeniable sense of unity and thankfulness that filled the air. Every department, including sales and marketing, operations, recruitment, human resources, IT, creatives, and admin, was represented, creating a wonderful mix of personalities and perspectives.
We celebrated as one big family, leaving our roles at the door to bond as individuals with shared values and goals.
Because of the celebration, we were reminded of the true essence of Thanksgiving: a continuous celebration of gratitude and community. This year’s simple yet heartfelt feast at KDCI was a testament to our culture of togetherness and mutual appreciation, a culture we’re excited to nurture as we move forward.
More than anything, this celebration was about expressing gratitude. We took the time to thank each other for the support, camaraderie, and dedication that make KDCI a great place to work. It was a reminder of the importance of appreciating the people and the moments that enrich our professional lives.
We also took a moment to look back at our collective journey over the past year. This reflection was a powerful reminder of our growth, resilience, and the successes we achieved together.
Though not that grand, our Thanksgiving 2023 celebration was such a hit that it left us all feeling recharged and excited for what's ahead. It's amazing how coming together like this has boosted our team spirit and belief in what we can achieve together.
With this newfound energy and a bunch of smiles, we're all set to take on whatever the next year throws our way, ready for both the challenges and the fun times!
As the day came to a close, we felt a sense of fulfillment. Celebrating Thanksgiving 2023 was not just about marking an American holiday; it was about creating a new tradition that could become a part of our annual calendar in the company. It was a day that showcased our ability to adapt and enjoy different cultural experiences, making them our own in a uniquely Filipino way.
Our Thanksgiving celebration at KDCI was a demonstration of our vibrant company culture, where simplicity blends with joy and gratitude. It was a day that reinforced our team spirit and reminded us that sometimes, the most meaningful moments lie in the simplest of gatherings.
Here's to carrying this spirit of unity and gratitude into the future, and to many more Thanksgiving celebrations at KDCI!
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Getting amazing graphics and designs, but unsure of how your outsourced graphic designer is making them?
Whether you're a business owner learning about how designers produce art works or you’re a designer looking for software to use, this guide gives a quick overview of what you need to know about the top graphic tools available, ranging from photo editing to AI.
Graphic design software are the bread and butter of digital design, bridging imagination to life. Below are some industry favorites, each offering unique functionalities:
With technology rapidly evolving, designers must learn to utilize AI tools, to help scale design operations and cut costs. Below are some rising stars in the design industry:
While software forms the core, a graphic designer's toolkit extends beyond the digital realm. Let's explore some essential companions:
With many options available, designers can easily become overwhelmed. To help anyone navigate, here are some tips.
Remember, the most important tool is your own creativity! Experiment, explore, and don't be afraid to push boundaries. As your design journey unfolds, your toolkit will naturally evolve alongside your skills and artistic vision.
The design world is constantly evolving, so it’s important to adapt new technologies and tools as they emerge.
At KDCI Outsourcing, our outsourced graphic designers prioritize keeping up with design trends in order to produce next-level designs for our clients. By utilizing tried and tested tools while trying out new design technologies, we help our clients streamline their design processes and cut costs.
Maximize graphic design software for outstanding designs. Hire an outsourced graphic designer today!
What started out as a few agents, has grown into an invaluable partnership with KDCI. With more than 40 team members, we are lucky enough to count as part of our Cedar Family. Thank you so much KDCI for making our Company better!
We have found KDCI to be a consistently reliable partner, always willing to ‘go the extra mile’ to ensure our valued customers receive the best possible service.
KDCI plays a very important role in our catalog and content operations. They are responsive, kind, and always willing to help us as much as possible. We have been working together for more than 4 years, and we hope our partnership will be even more fruitful in the future.
Having collaborated with KDCI.co for our creative needs, I can confidently attest to their unparalleled expertise and dedication. Their team consistently delivered innovative solutions that not only met, but often exceeded our expectations. Their professionalism and attention to detail are commendable.
KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
It's been five years since we started working with KDCI, and it just keeps getting better and better. We've grown together and achieved a lot of shared success. Overall, they're incredibly professional yet fun to work with. We are incredibly happy to have found them.
We're so glad we partnered with KDCI to develop a unique platform that delivers personalized customer experiences without compromising functionality or security. It was an amazing experience, I won't hesitate to start another project with them again.
