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Outsourcing Guide
Top 3 Fatal Outsourcing Mistakes (And How to Avoid Them!)
May 21, 2020
Discover the most common outsourcing mistakes you should avoid: unclear outsourcing goals, incorrect expectations, and insufficient communication.

The Internet has made it possible for many entrepreneurs to grow their companies quickly through outsourcing. While a lot of commercial establishments have enjoyed great success with this strategy, it is important to remember that not all businesses equally benefit from it.

If you have finally decided that this approach is right for your company, you need to be aware of the common outsourcing mistakes that business owners make. Here are the top 3 blunders for you to remember and avoid.

Not Knowing Exactly What to Outsource

There are many entrepreneurs who jump on the bandwagon of outsourcing without fully understanding how it might affect their company. While it has many benefits, such as improved flexibility, lower labor costs, and expanded capacity, outsourcing also brings some operational challenges if inefficiently used.

There are crucial questions that you need to think through:

  • Which areas of my business do I want to outsource?
  • How will my internal stakeholders be affected by this move?
  • How long should I outsource a part of my business before I evaluate its success?

It is important to plan ahead and look at how outsourcing will impact all the other aspects of your business. Remember, managing external resources requires a different skill set than handling the same assets internally. Therefore, you should be as careful and as thorough as possible during the decision-making stage.

Not Setting the Right Expectations

After going through the list of qualified outsourcing companies, you must identify key outcomes that you are targeting from a specific project. The expectations should be clear and milestones have to be identified in advance to ensure smooth operation.

During the planning phase, you can then involve your chosen outsourced company to set proper expectations.

Not Communicating Enough

For many outsourced businesses, it is easy to make small mistakes that might result in problems that will snowball into something more serious if left unchecked. Sometimes, such issues come about because of miscommunication.

If you are sharing a project brief with your business partner, do not make the mistake of omitting pieces of information because you assume that they are obvious. It may be challenging to discuss each small detail of a project, that is why constant communication and cross-checking with people involved is crucial.

You want to make sure that the scope is properly understood and everyone knows what they are supposed to do. The rule of thumb is to constantly communicate to avoid missing seemingly obvious but important details.

KDCI has been in the business of digital outsourcing for over 10 years, and we specialize in offshore staffing in the fields of Creative Design, Digital Content Creation, and eCommerce Back Office support. We pride ourselves in our ability to efficiently and seamlessly act as an extension to our client’s in-house teams, as well as our ability to provide top-notch services for businesses of all sizes.

Contact us today and start outsourcing to the Philippines! Let us start building your team of experts to help streamline your workflow and send your business into hypergrowth.

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Inside KDCI
What Are the Highlights of Summer Fun with the KDCI Family?
July 20, 2023
KDCI Celebrates Summer: Team Building Fun at La Luz Beach Resort! Join us on our exhilarating journey to Laiya, San Juan, Batangas, where our team bonded over exciting games and beach activities. Discover how these experiences enhanced teamwork, communication, and camaraderie, leaving us recharged and ready for the year ahead.

What a way to start the summer! Good food + an amazing location + great people = one awesome adventure!Last week, the whole KDCI family took a trip to the La Luz Beach resort in sunny Laiya, San Juan, Batangas for our annual Team Building event. The trip was spearheaded by Mellany Mercaida, our HR head, in coordination with Conflate World Dynamics Consultancy, who facilitated the activities.The whole crew arrived at the resort just in time for lunch, and everyone was excited about the beautiful resort and all the fun games and activities in store.

The entire group was split into six teams, with members from different KDCI accounts. This ensured that everyone got a chance to meet and interact with people from other accounts. Before the games began, the teams were given time to meet each other and were asked to set their goals for the fun-filled day ahead.The teams competed in three games: Photo hunt, Cross the river, and Catapult-building.In the Photo hunt activity, the teams were required to take photos of 10 different scenes. Here are some of the most exciting ones!

In the Cross the river activity, the teams were challenged to cross the “river” using three cases of beer. This required a lot of flexibility as the whole team had to fit and balance on top of the beer cases all while moving towards the goal.

In the Catapult-building game, the teams were given various materials to build a makeshift catapult, and the team whose catapult threw an egg the farthest would be declared the winner. This game was done beachfront, and it was entertaining to see the teams working together to create the best contraption.

By the end of the day, everyone was exhausted from playing games and running around on the beach, but happy about meeting new people and making new friends. The games and activities conducted were not only fun but were also meaningful as well. They showed everyone the importance of teamwork, communication, and trust in one another – all lessons that can be applied in the workplace as well as in life.The team building event was an excellent way for people from different KDCI accounts to come together and interact with each other, and it was an immensely fun way for people to relax and take a short break from work. We’re refreshed, recharged, and ready to face the rest of the year with high spirits!Here’s to more exciting events and fun times with the KDCI family!

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Design & Marketing
How To Choose The Best Photos For Your Website
May 21, 2020
Why are fintech apps attracting so many customers, while banks are losing them? Traditional banks and...

Choosing photos for your website? You probably have one (or more) stock photos on your site. We don’t blame you – many other websites also take advantage of the millions of stock photos available on the internet.

However, chances are those other websites may be using the exact same image that you have on your company’s online platform. Bummer, right?

Well, we have found the perfect solution for that:

The best stock photos for your website are photos of people that make up your company.

Not only will doing this make your website imagery unique and authentic, but it is also a great way to show your company’s unique personality. Aside from this, using your employees’ photographs can help assure your clients that they are working with real people instead of robots. Makes sense, right?

Understanding this, we will soon unveil a new website to create a more personable approach to our digital marketing strategy.

Headed by our digital project manager, the photo shoot was held in our office over two days. It featured an assortment of our employees, including our HR staff, graphic designers, web developers, and some of our writers.

The result? Amazingly real photos that show our fantastic team in action.

Here are some of the photographs we captured:

While this move may have been made to improve company branding and to boost client engagement, we cannot discount its effect on the featured employees.

HR Generalist Mellany Mercaida welcomes this idea as she said it would go a long way in boosting employee morale. She also said that the shoot made the employees feel their importance to the organization as its new faces.

Employees featured on the company’s online ads also express their excitement to be a part of this campaign.

“The shoot was a lot of fun and being featured on the company’s ad is a great experience because somehow, I got to represent the company. It’s really nice to be part of our team’s growth and of course, KDCI’s growth.” Rachelle Joy Santos, a KDCI content curator, said.

Watch out for the re-launch of the KDCI website soon! In the meantime, you can see some of our employee photos on our Facebook and Instagram accounts.

Do you need awesome photos for your website too? At KDCI, we can build you an awesome team of professional photo editors to turn your raw images into something amazing.

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Inside KDCI
KDCI Creative Team at the Graphika Manila 2019
July 20, 2023
KDCI Creative Team Ignites Passion at Graphika Manila 2019! Delve into how our designers gained fresh inspiration and honed their skills at the Philippines' premier design conference. Highlights include Aaron Draplin's impactful talk, fostering a strong sense of value and vision in our team, ready to deliver exceptional designs for our clients.

Fresh ideas and inspiration do not come from just anywhere. For designers to be able to hone their craft and increase their skill, it is important to expose themselves to current trends and new environments. They also need to interact with their peers and share their thoughts and ideas.This is precisely why we decided to send our creative design team to Graphika Manila 2019.

Graphika Manila is the biggest and most influential conference on creativity and design in the Philippines. Now on its 13th year, the event continuously delivers diversity and fresh insights by inviting some of the top names in design from all over the world to give talks and share their creative ideas.

Of all the speakers in Graphika Manila 2019, it was Aaron Draplin, founder of Draplin Design Co., who made a lasting impression on our designers.“I consider him as my design hero,” says John, one of our video editors and first-time attendee of Graphika Manila. According to him, he was ecstatic to hear Draplin talk about his life as a designer and how he honed his craft through the years.Ryan, one of our senior graphic designers, shares how strong Draplin’s influence was. He recounts how Draplin made all attendees realize that they already had the skills they needed to succeed and how he encouraged them to use those skills whenever an opportunity arises.According to our Creative Design team, attending Graphika Manila was great because not only did it give them the inspiration they can use in their daily design tasks at work, but it also helped them to visualize their career path more clearly. Aside from this, being sent to the conference also made them feel appreciated and valued by the company.

Now equipped with more inspiration and creative juice, our design team is ready to rock some killer designs for our clients!

At KDCI, creative design is our core competency. This is why we strive to give our clients only the best every single time. This is also why we make sure that our awesome creative design team is the best of the best.Need the best creative design team to work for you? Our team of experts is only a click away.

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Ecommerce
Benefits of Outsourcing Data Entry for Businesses
July 21, 2023
Outsourcing data entry not only empowers businesses to concentrate on their main competencies by offloading routine tasks but also provides a cost-effective solution with expert teams that ensure accuracy, speed, and enhanced data security measures beyond what in-house resources can typically offer. This strategy offers reduced operational costs, increased efficiency, and faster turnaround times.

Wouldn’t it be nice if businesses can focus on what matters most – their core functions? Unfortunately, businesses cannot do away with routine tasks, mundane as they are. Data entry and management, such as filling out forms, generating reports from large amounts of data, or scrubbing contact lists, among other things, are all important yet time-consuming. Worse, your in-house staff can get stuck with these tasks, leaving them with little to no time to come up with fresh ideas for your business This is where outsourcing data entry services comes in handy.

three outsourced data entry experts working

Outsourcing business processes offer plenty of benefits to businesses of all sizes. This business strategy allows you to focus more on developing your core competencies. You can also enjoy reduced costs, increased efficiency, faster turnaround, and data security – things that are difficult to achieve with only an in-house team.

Outsourcing lets you focus on your business by freeing your employees from the shackles of repetitive work.

You can delegate data entry tasks to an offshore team instead. This will give your in-house staff more time to perform core activities to grow your business.

Outsourcing also significantly lowers operational costs.

Onboarding and training an entire team for data entry tasks needs resources. Moreover, you need to buy hardware and software for the team. This way, you get an entire team of specialists with their own equipment at a much lower price tag.

Outsourced data entry teams are also efficient at handling large amounts of data.

Outsourcing companies train them to work with minimal errors, no matter what the size of the data set is. They have the experience, expertise, and the equipment to get the job done. Hence, the skills of most in-house data entry staff pale in comparison to that of outsourced data entry specialists.With efficiency comes a faster turnaround even for large data entry tasks. This is another thing that is hard to achieve when you only rely on in-house data entry staff. They also know what works best and what doesn’t. In outsourcing data entry services to companies, you can take advantage of their team’s knowledge and skills.

Outsourcing companies take the issue of data security seriously.

Perhaps the most important issue against data entry outsourcing is data security. When you outsource such services, you often allow access to sensitive and confidential information.Outsourcing companies use state-of-the-art security measures to protect your data and keep it confidential. They have the technical know-how to restrict access to data that you provide. Thus, data entry outsourcing offer better security than most in-house staff can.To sum it up, you can save time, effort, and resources by outsourcing data entry processes to companies like KDCI Outsourcing. Offshore business process providers like us offer cost-effective solutions for your business. Our staff are all well-versed in English and can even work on the same time zone as you. We can support your onshore team operations and give accurate, fast turnaround work.

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Design & Marketing
A Guide On Outsourcing Graphic Design to the Philippines
May 21, 2020
The rise of graphic design outsourcing in the Philippines is driven by creative talent, global influences, advanced skills, English proficiency, and impeccable work ethics, making it a popular option for businesses seeking high-quality design solutions.

The Philippines is known for its BPO industry. While call centers still lead the rank, graphic designing has started to make its mark in the global market. To date, many outsourcing companies offer graphic design, making it one of the in-demand fields in the country. This rise can be credited not only to the lower operational cost but to the quality of work that Filipino graphic designers provide.

Here are some of the reasons why the Philippines is one of the popular options when it comes to outsourcing.

1. Incredible Creative Talent

Filipinos are inherently creative, and their level of talent is evident the quality of work they provide. Filipino graphic designers can bring out fresh ideas to help your company capture the attention of your customers.

2. Global Influences

The Philippines is a very open and culturally diverse country. It is a cultural melting pot, making its people easily adaptable and responsive to various cultures and traditions of people from all over the world.

This allows local designers the ability to create designs that are appealing to an international audience.

3. Advanced Designers

Filipino graphic designers are accustomed to new medium and technology when it comes to graphic design. Universities and colleges offer advanced curriculum to keep up with the ever-changing trends in the industry, and many Filipinos are into online learning and utilizing the vast resources available on the internet.

Moreover, the majority of Philippine outsourcing companies invest in the acquisition of the latest technology as well as in the training of designers in the latest techniques to meet client needs.

This enables them to provide clients with consistent, high-quality output.

4. English Proficiency

One of the most significant advantages that Filipino outsourcing companies have over other offshore service providers is proficiency in the English language. Filipino graphic designers have a better command of the English language compared to other counterparts, which is an advantage in the outsourcing industry.

5. Impeccable Work Ethics

Filipinos are inherently hard workers. They can work well under pressure and can remain calm even in the most stressful situations.

Need high-impact digital marketing collateral? Do you want your product images standout?

KDCI is an outsourcing company in the Philippines providing trusted offshore solutions, including creative production, eCommerce web development, and support, as well as digital marketing. We have a large pool of talented, expert graphic designers that can turn your visions into reality.

Grow your business with us. Get in touch with us today to learn more!

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Ecommerce
Tips on Creating PowerPoint Templates for Ecommerce Startups
May 21, 2020
Learn about PowerPoint, why it remains the premier presentation tool since 1987, and why it's essential for eCommerce startups but challenging to master without a mix of design skills and strategic planning.

Hundreds of thousands of powerpoint presentations are produced daily, and this program, which was conceived in 1987, remains to be the world’s go-to medium for presentations. However, despite its popularity, creating an awesome powerpoint presentation is not an easy thing to do. It takes a good mix of design skills as well as strategic planning to ensure the best results.

For eCommerce startups, powerpoint presentations are particularly helpful tools that can be used for a variety of things, from pitching business ideas to potential investors, to presenting business updates to stakeholders.

Are you trying to build your own eCommerce powerpoint presentation? Create your own powerpoint template by including these key parts:

Cover Slide
Table of Contents
Introduction
Graphs and Tables
Thank you slide

To help you out even more, here are 3 great tips from powerpoint design pros:

1. Keep it simple.
Remember, powerpoint presentations are meant to be used as presentation aids. They should only contain enough text to help you remember what you want to say. Don’t treat it like a script you have to read!

2. Be clear.
No one wants to listen to a 2 hour-long presentation. Make sure that your presentation is concise and direct to the point. Simplify and summarize data to make it easier to digest. Otherwise, brace yourself for some snoozing people in your audience.

3. Be visual.
Powerpoint presentations rely heavily on visuals. Make sure you break up your text by using images that will keep your audience engaged. Throw in some animation too, if you want, to further reduce the likelihood of a bored audience.

Bonus tip: If all else fails, use a great powerpoint template!

Do you need the best eCommerce powerpoint template for your business? Here’s a free professional powerpoint template on us. We even designed 31 slides for you to pick and choose from. You’re welcome!

[contact-form-7 id="1008262" title="Download PowerPoint Presentation"]

Need more than just a generic powerpoint design template for your big presentation? Do you need a set of professional powerpoint presentations for your business?

Contact us today and learn how we can build a custom team to take your powerpoint presentations to the next level.

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Top 10 Favorite Digital Marketing News (January 2019)
January 1, 1970
Discover the latest in digital marketing with KDCI's roundup, including Buffer's State of Social report and insights on video content, LinkedIn targeting, and Amazon's Influencer Commission Initiative. Stay ahead with our top digital marketing news picks.

In today’s busy world, no one really has the time to sit down and catch up on every piece of news that gets released every single day. Admit it - you probably send your news subscription emails straight from your inbox to an obsolete folder somewhere.

Luckily for you, our digital marketing team at KDCI has created this handy roundup of some of our favorite digital marketing news bits that you might have missed this month. These ones are actually useful, we promise!

Our Top 10 Favorite Digital Marketing News this January

1. Buffer’s State of Social report

Buffer has recently released its annual in-depth report on digital marketing trends to help marketers in devising their strategies. It highlights some interesting points such as the rise in the use of organic stories, messaging apps, influencers, video content, and IGTV in companies’ digital marketing strategies.

This report is one of our favorites since it lays out data in a very reader-friendly, easy-to-understand format which is great for busy people who want to just cut down to the chase.

2. Video will be the king of Facebook

Facebook remains to be the top channel for sharing business content, and it is becoming clearer that video is the most engaging media type on the platform. Recently, Mark Zuckerberg has said that users watch an average of 100 million hours of videos every day.

It was found, however, that the main factor holding businesses back from engaging users with more video content is lack of time to produce the actual videos.

3. LinkedIn interest targeting

LinkedIn is a great platform to explore for companies looking to enhance their marketing initiatives. It is currently viewed as a promising marketing solution to help marketers reach their audience through relevant ads and interest targeting.

The predominantly business-to-business platform has also seen a 212% rise in ad growth as marketers use the site for reach and lead generation.

4. Amazon’s Influencer Commission Initiative

Advertisers now spend more than $40k a month on their advertising efforts. This growth is being attributed to efforts to take part in the rising influencer marketing industry.

In fact, business giant Amazon is set to give up to 10% influencer commission using a tool made by their influencer marketing platform collaborator, Influence.co.

5. Netflix on Instagram stories

Netflix has recently added a feature allowing users to share what shows they’re watching on Instagram. This clearly shows that more and more brands recognize the value of social media platforms in terms of marketing.

According to reports, the number of brands posting Instagram Stories has quadrupled in 2018, and this in their efforts to generate engagement and impressions.

6. Mobile now houses 75% of search shopping impressions

The fastest-growing paid search segment continues to be on Mobile.

E-commerce channel ads (ECA) have grown five times over the course of 2018 as three out of four search shopping impressions are done using a mobile phone in a quarterly report by Kenshoo.

7. Brands are banking on e-commerce in 2019

$3.5 trillion in digital opportunities in the online retail space is being seized by the 76% of brands increasing their investments on e-commerce.

This growth is followed by an increasing need for e-commerce support agencies providing data processing solutions and specialized fields like search engine optimization that isn’t readily available in-house.

8. Google Chrome’s ad blocking initiative

In the light of Google’s withstanding $56.8 million GDPR fine, the company will stop displaying disruptive ads by July 9.

Expansion of Better Ad Standards is also in the talks to improve the experiences of Chrome users. Critics, however, are alarmed of the “self-serving possibilities” in Google’s pursuits.

9. AI healthcare is one of the top growth industries

AI healthcare is among the top emerging industries this year.

This is due to the growing demand for accessible healthcare and influencer agencies for effective advertising support along with personal coaching and drones.

10. AI Gartner Report

AI is gradually creeping into our daily lives, and it is predicted that 70% of organizations are bound to have some form of AI integrated into their workflow by 2021.  

AI is expected to be used in the workplace for increased efficiency and productivity in the automation of manual tasks, enhancing customer experience, and lessened human error—ultimately improving ROI.

Though the first month of the year is nearly over, there’s still time for you to think about your business strategy for digital marketing this year. Hopefully, these news tidbits go a long way in helping you create the awesome strategy you need to really boost your business growth in 2019.  

Do you want to boost your digital marketing efforts but find yourself just not having the right people for the job? Getting an offshore team to help you out could just be the best marketing strategy for you to employ this year.  

KDCI is a leading Philippine outsourcing company that specializes in offshore staffing in the fields of Digital Marketing, Creative Design, and eCommerce development. Part of our mission is to provide the best quality and service, and keeping up to date with the latest news and trends is one of the many ways we embody our ideals.

Are you looking for the perfect outsourced digital marketing team to address your digital marketing needs? Contact us today to find out more!

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Design & Marketing
Inside KDCI's Design Process: Quality Assurance in Focus
July 20, 2023
KDCI, a leader among creative outsourcing companies, employs a meticulous design process, fortified by a rigorous Quality Assurance protocol. This ensures impeccable service and flawless design executions that strictly adhere to client brand guidelines, utilizing comprehensive internal checklists, advanced tools, and fostering continuous designer development.

At KDCI, we take pride in providing top-notch service for our clients. This is exactly why we’ve developed a top-notch Quality Assurance process that guarantees the 100% flawless creative execution of our design team every single time.Here’s what we do:

We follow our clients’ brand guidelines in detail.

For every task given by a client, we make sure that we get the corresponding job brief. Once we receive our clients’ brief and brand guidelines, we make sure to read, understand, and internalize them to ensure that we execute the job according to the correct standards.

We use an internal design checklist to review each stage of design.

Having a proper workflow is essential to getting the best output. This is why we use an internal design checklist so every step of the design process is checked and monitored. Our preferred tool for this is Trello since it is perfect for collaborative work, as well as monitoring specific workflow processes.

We use multiple applications to spell check our work.

Nothing ruins great designs more than spelling errors. This is why before designs are finalized, any and all text is checked and double-checked using various spell check applications such as Adobe and Grammarly.

Every designer is held accountable by a QA scorecard.

At KDCI, we have a proprietary QA scorecard that we use to monitor and grade our designers according to different metrics such as accuracy, quality of work, workflow adherence, and the like. The results of our QA scorecard is relayed during weekly feedback sessions which ensure that our designers are accountable for the work that they produce.

We regularly have training sessions to improve the design process.

We are never satisfied with mediocre work. This is why we make sure that we take measures to ensure the continuous growth and development of each member of our design team. This includes holding monthly training sessions as well as encouraging our team to attend Creative Design events and conferences.Interested in outsourcing your creative design needs to a team of professional offshore design experts? Get in touch with us today to learn how.

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