About 90% of small businesses in the US have been planning to start and/or increase their outsourcing operations in 2022 because of time and cost savings, better opportunities for growth, and access to skilled experts. And more and more businesses are joining this trend in order to leverage remote work and keep up with the rising costs of operation.
If your business is looking for ways to level up its operations with outstanding design without breaking the bank, check out this guide on the pros and cons of outsourcing your graphic design. This will help you decide whether or not your company is ready to outsource your creatives to the Philippines!
What Graphic Design Functions Can You Outsource to the Philippines?
Because of the versatile skilled workers in the Philippines, there are several graphic design functions that you can confidently outsource to the country. Here is a list that you can refer to.
Branding and Logo Design
Filipino designers excel in creating compelling visual identities and logos that capture the essence of your brand.
Print and Layout Design
Whether it's designing brochures, flyers, business cards, or other print materials, Filipino designers possess the expertise to craft eye-catching layouts.
Digital and Web Design
From website interfaces to social media graphics, Filipino designers can create visually appealing and user-friendly digital assets that enhance your online presence.
Illustration and Artwork
If you need custom illustrations or artwork for your projects, Filipino designers can bring your ideas to life with their artistic skills.
Packaging Design
Filipino designers can help you create captivating and innovative packaging designs that stand out on store shelves and effectively communicate your product's value.
Infographics and Data Visualization
Transforming complex information into visually engaging infographics and data visualizations is another area where Filipino designers excel.
UX/UI Design
With a strong focus on user experience (UX) and user interface (UI) design principles, Filipino designers can enhance the usability and aesthetics of digital products or applications.
What Are the Pros of Outsourcing Your Graphic Design Services to the Philippines?
The Philippines is a popular outsourcing destination for companies looking to outsource their graphic design services. This is for many reasons, including the following.
Quick Turnaround Time
Filipino designers are known for their efficiency and ability to work within tight deadlines. So, outsourcing to the Philippines allows you to benefit from faster project completion. This ensures the timely delivery of design assets and minimizing of delays.
Access to Specialized Skills
The Philippines has a diverse pool of graphic designers with expertise in various design disciplines. Whether you need specialists in logo design, web design, packaging design, or other specific areas, outsourcing to the Philippines provides access to a wide range of specialized skills.
Expanded Availability
By outsourcing to the Philippines, you can extend your availability beyond regular operating hours. Designers in the Philippines work in different time zones, enabling your business to have a 24/7 workflow. This can be advantageous for meeting urgent project deadlines or accommodating international clients.
Focus on Innovation
Partnering with a graphic design team in the Philippines allows you to tap into fresh perspectives and innovative ideas. Filipino designers often bring unique cultural influences and design sensibilities to their work, infusing creativity and new approaches that can set your brand apart.
Reduced Training and Infrastructure Costs
When you outsource your graphic design services, you eliminate the need for extensive training programs and costly design software investments. Filipino designers are typically well-versed in popular design tools and can work with their own infrastructure, saving you time and expenses.
Risk Mitigation
Outsourcing to the Philippines offers the advantage of risk mitigation. By partnering with established outsourcing companies or freelancers with proven track records, you can reduce the risks associated with hiring and managing in-house designers. The outsourcing provider takes care of administrative tasks, HR matters, and quality assurance, allowing you to focus on the final design output.
What Are the Cons of Outsourcing Your Graphic Design Services to the Philippines?
Of course, outsourcing graphic design services to the Philippines also comes with a number of risks and disadvantages. Below are some of the things you need to look out for.
Communication and Language Barriers
Despite the high English proficiency in the Philippines, language and cultural differences can occasionally pose challenges in communication. Misunderstandings or misinterpretations may occur, especially when conveying complex design concepts or specific requirements.
Time Zone Differences
While time zone advantages were listed as a pro, they can also present challenges. Depending on your location, significant time zone differences can impact real-time collaboration and communication. It may lead to delayed response to queries or longer feedback loops, especially if immediate interactions are required.
Intellectual Property and Security Concerns
Outsourcing to the Philippines or any country raises intellectual property and security concerns. It's crucial to ensure that proper agreements and confidentiality measures are in place to protect your sensitive information and creative assets. Engaging trusted outsourcing partners and implementing robust security protocols can help address these concerns.
Difficulty With Quality Control
Maintaining consistent quality control can be a potential challenge when outsourcing graphic design services. It's important to establish clear design guidelines, provide detailed feedback, and implement a feedback loop to ensure that the delivered design work meets your expectations and aligns with your brand standards.
Limited Direct Supervision
When outsourcing, you may have limited direct supervision over the graphic design team. This can make it more challenging to monitor progress, address issues in real time, or provide immediate guidance. Effective project management and regular check-ins can help mitigate this limitation.
Cultural and Aesthetic Differences
Cultural and aesthetic preferences can vary across different regions and markets. Filipino designers may have design sensibilities that differ from your target audience's preferences. It's essential to communicate what you want, provide references, and maintain open dialogue to align the design output with your intended audience's expectations.
Outsource Your Graphic Design Services to a Professional Outsourcing Provider in the Philippines
Are you looking for an outsourcing provider that can match you with the most talented and sought-after graphic designers in the Philippines? Outsource to KDCI!
At KDCI, we have 20 years of experience offering the best graphic design services to some of the biggest brands in the world. When you outsource to us, you get to work with graphic designers who have worked with brands like Apple, Amazon, and Microsoft. Whether you’re looking for someone to do your branding, graphic design, multimedia design, web design, Powerpoint presentation design, or product photo editing we can find the perfect designer for your needs!
Learn more about our graphic design services, click the button below to learn more!
