As an owner of a medium or large business, you’ve probably heard — perhaps even grow tired of hearing — Bill Gates’ quote: “Content is King.” Although this quote is from Gates’ 1996 essay, content reigns supreme until this day.
Whether it’s a blog post or a social media video, we engage with all sorts of content every day. Since we use social media for an average of 143 minutes, creating high-impact content becomes an even more vital part of any marketer or business owner’s content strategy.
Content creators are every brand’s heroes; they are your content writers, copywriters, graphic designers, influencers, photographers, and videographers. These professionals know the art of attracting and engaging your target audience with content that’s not only relatable and informative, but also improves brand awareness and increases your brand’s online visibility on social media platforms.
This article includes a short list of the best places to hire content creators, as well as a tutorial on hiring a content creator for your brand.
7 Best Companies to Hire Content Creators
Every brand deserves a thriving online presence. Whether your goal is to drive engagement with viral content or establish authority in your niche, working with the right company makes a whole lot of difference in your brand’s growth and visibility.
Below, we round up the best companies — including the top creative agencies and online platforms — to hire content creators.
1. Best Overall: KDCI Outsourcing
KDCI Outsourcing is a Philippine-based BPO company specializing in offshore staffing solutions for different industries. Its cost-effective outsourced content creation services cover copywriting, graphic design, search engine optimization (SEO), photography, social media management, and the like. With the company’s personalized outsourcing plan, KDCI Outsourcing can hire content creators who specialize or have years of experience producing content in your niche.
These content creators are rigorously screened, as they undergo multiple interviews, portfolio checking, and if applicable, a writing test. A project manager will handle the quality assurance processes to ensure blogs, videos, and other content are creative, high-quality, and aligned with your brand voice and goals.
Because KDCI Outsourcing handles all the content creation processes, your in-house team can focus on what they do best, boosting productivity and efficiency. With the promise of industry-standard original content and 70% more cost savings, KDCI Outsourcing is one of the best BPO companies to hire content creators for any business need.
2. Best for SEO and Writing: SEO Premier
Founded in 2012, SEO Premier is a digital marketing agency with offices in Australia, Bahrain, the Philippines, and the United Kingdom. The company excels in various services, including advertising, analytics, SEO, and content creation. Its content creation forte lies in written content.
SEO Premier boasts a professional copywriting team that produces on-brand, well-researched copy that ranks high in search rankings and converts readers into customers and leads, reflecting the team’s industry knowledge, top-notch writing skills, and application of current SEO trends and practices. With SEO Premier’s SEO reports, you can find out if your brand is generating traffic and performing well.
Overall, SEO Premier is a great choice for businesses that prefer to work with outsourced SEO and copywriting experts to get concrete results from their investment.
3. Best for Influencer Marketing: AJ Marketing
With offices based all over Asia, AJ Marketing is a marketing agency with over a decade of experience in delivering world-class video production, social media management, offline events, influencer marketing, celebrity campaign, and media buying services to big-name brands — including Adobe, Microsoft, and Philips.
The company boasts a vast network of celebrities and influencers who can act as your brand ambassador, grow your audience, and elevate and drive engagement to your brand. From booking and content planning to licensing and content advertising, AJ Marketing’s talented creators will handle the whole marketing campaign, so you can see the fruits of their labor in the flesh and enjoy sky-high audience engagement.
AJ Marketing is recommended for brands that want to leverage celebrity and influencer marketing to draw in local audiences with viral trends and establish a solid reputation in their respective niches.
4. Best for General Creative Needs: URALA International
URALA International is a marketing agency with a global presence in the Asia-Pacific and the Middle East. It offers advertising, creative, marketing, PR, and tech services, and boasts a track record of working with Spotify, L’Oreal Philippines, and other brands. The marketing agency’s creative work centers on producing visually enticing photos, videos, and CGI social media videos to provide visualizers and promote a brand’s products while captivating audiences.
With its knowledge of influencer marketing and content marketing, URALA International’s content creation team delivers engagement on various social media platforms, allowing brands to gain a sizable following on social media platforms.
5. Best for Animation and Video Production: Strong Media Corp.
Strong Media Corp. is a creative agency in the Philippines. It prides itself in transforming concepts and ideas into visually enticing videos and animations that not only tell stories and trigger an emotional response, but also help brands become successful and leave a long-lasting impact on audiences.
Strong Media Corp. offers cutting-edge video editing, animation and motion graphics, script and storyboarding, casting, color grading, and drone video services. As an end-to-end production company, Strong Media Corp. handles all steps of video content production, from sourcing talents, storyboarding, and writing scripts, to animating, editing, and color grading.
While the production fees vary according to complexity and your needs, Strong Media Corp.’s vast experience in creative writing, animation, and video production can set up your brand for a more ambitious foothold in your niche.
6. Best for Photography: Snappr
Snappr is a photography booking website that lets you work with the best photographers in your area and in any niche, such as event photography, product photography, and many more. Its photographers have partnered with popular companies, including Airbnb, Google, and Sony.
Snappr assesses the needs and purpose of your photoshoot, taking into account your preferred date, time, and location, so the platform can match you with the best photographer — who will come prepared with their equipment at the venue. The website also accepts bookings at two hours’ notice, allowing for last-minute photoshoots for new content.
You can expect to see your edited photos in 48 hours on the Snappr app, all of which can be shared and downloaded in a jiffy. With Snappr’s fast booking and turnaround time, you’ll have great photos ready for your marketing campaign and promotion.
7. Best for Audio Content: Quill
Quill is an agency that provides professional internal podcast, video podcast, podcast marketing, and full-service podcast production services to engage brands and corporate teams through entertaining audio content. Its client base includes Microsoft, McKinsey & Company, PWC, and other well-known companies.
Quill’s podcasting team will take care of the audio content creation process from concept to post-production. They will formulate an appropriate podcast strategy, plan and structure episodes, write scripts, record and edit audio, and distribute recorded podcasts on audio channels.
As an agency that values results, Quill’s audio content creation team employs data analytics to provide insights into your content’s performance. By integrating SEO transcription, your audio content will rank high on search results, making your podcasts more discoverable on audio platforms and search engines.
Quill is recommended if your content strategy involves empowering audiences through high-quality audio content.
How to Hire Content Creators In 4 Steps
Content creator is an umbrella term for professionals who create content for brands. Content creation teams are typically composed of writers, artists, and video editors, but behind their creative minds are your SEO specialists, content managers, and social media managers who handle the strategic aspect of content creation.
Below is a general step-by-step guide on how to hire content creators for your brand.
Step #1: Establish Your Goals, Needs, and Requirements
Whether it’s to promote a new product or increase engagement rates, having clear goals in mind helps production companies and marketing agencies better understand your needs and prevent miscommunication and conflicts of interest.
You should also identify what kind of content you want for your brand, so you can hire content creators that produce your desired content type. When defining your requirements and qualifications for a content creator, keep in mind the following:
- Experience and Niche: Some content creators are generalists, while others specialize in a niche. While you can hire a mix of generalists and specialists, it’s recommended to hire content creators who have experience producing content in your niche.
- Skills: Skills differ between content creators. Here are some examples:
- Content Writer: Grammar and research skills, communication skills, creativity, storytelling, SEO, attention to detail
- Graphic Designer: Design principles, creativity, software proficiency, typography and hierarchy, color theory, communication skills
- Video Editor and Producer: Storytelling, software proficiency, visual effects (VFX), audio editing, motion graphics, teamwork
- Influencer: Communication skills, audience engagement, branding, emotional intelligence
- Social Media Manager: Analytical skills, customer service, social media marketing, project management, content calendar creation, audience engagement
- SEO Specialist: Keyword research and analysis, keyword optimization, link-building, on-page optimization, analytical skills
- Writing Style: Do you prefer writing that injects humor into a topic? Or do you prefer a more semi-formal approach? Writers have unique styles and voices that make them suitable for writing a particular content. By defining your writing needs, you can hire content creators who can craft written content that reflects your ideal tone and writing style.
Step #2: Draw Up A Budget
Do your research on the average cost of graphic designers, content writers, and other content creators so you can manage expectations and set a more realistic budget. Rates can also vary depending on the company or agency, project complexity, and the content creator’s seniority level.
Step #3: Request A Quote and Close A Deal
From outsourcing companies to production agencies, you are swimming with options. A company’s portfolio is a giveaway of its expertise, experience, and quality of service. While quality is a factor, look for projects that align with your niche, content needs, and target audience, so you know if an agency is a good fit for your brand.
If a company’s portfolio includes data and insights, such as follower count and engagement rates, you can gauge the success and impact of its campaign. In addition, if you’re dipping into influencer marketing, aim for companies with a network of influencers.
Requesting a price quote helps determine if a company or production house’s services are within your budget. To prevent misunderstandings when closing a deal, be upfront with your expectations, turnaround times, and deliverables.
Step #4: Build Your Content Creation Team
Based on your content needs and requirements, companies will source and screen potential creators for you. Recruiters will evaluate resumes and portfolios and conduct initial interviews. If applicable, you can even do the final interview for shortlisted applicants. Tailor interview questions according to the role. Here are examples:
- Content Writers
- How do you vet sources when researching?
- What’s your experience with SEO optimization?
- Graphic Designers and Creatives
- As a creative, what is your metric for success?
- How do you handle revisions?
- SEO Specialists
- What are your steps in keyword research?
- From your SEO initiatives, which SEO method worked best/did not work? What did you do?
- Social Media Managers
- How do you manage a brand’s social media accounts?
- Tell me about a time when you dealt with a negative comment. What steps did you take?
For graphic designers and content writers, you can make them complete a timed design or writing test with an accompanying brief. These tests assess a candidate’s ability to create quality content and work within a deadline while staying on brand.
If you’re hiring influencers yourself, keep in mind these tips:
- Do a background check. You wouldn’t want to work with an influencer with a bad reputation in the online community.
- Check their profile for original and engaging social media content.
- Know which niches and brands the influencer has worked with.
- Ensure the influencer has the same target demographic as your brand.
- Reach out to an influencer using their preferred communication channel. Usually, their email or representative’s contact details are listed on their bio.
Hire Content Creators From the Philippines
Overall, content is the fire that keeps brands burning brightly. Without compelling and engaging content, your brand will be left in the dust, and very few people will be interested in your products or services. That’s why professional content creators are here to save your brand!
At KDCI Outsourcing, we help struggling brands build a full content production team that can create quality content at cost-effective prices. We only hire content creators that meet your qualifications and standards.
Our personalized outsourcing plan factors in your unique needs, pain points, and business ethos, ensuring long-term business success as well as increased brand awareness and social media presence.
Contact us now, and let’s help you hire content creators for your branding needs!
