Ecommerce has revolutionized the way businesses and customers interact, allowing for sales and purchases to be made more easily online. One important element of a successful ecommerce business is its design and visual appeal – this is where an ecommerce graphic designer comes in.In this article, we will explore what an ecommerce graphic designer does, and why it's beneficial to hire one. From enhancing brand recognition to driving website visits and increasing sales, there are many advantages to having an ecommerce graphic designer work for you. Read on to find out more about why you should invest in an ecommerce graphic designer.
What is outsourcing ecommerce graphic design?
Outsourcing ecommerce graphic design is when a company or individual hires another company or freelancer to handle the visual design aspects of their online store. This can include creating logos, product images, website design, and other marketing materials. The idea is that the company or individual can focus on other aspects of their business while leaving the graphic design to the experts.In other words, outsourcing ecommerce graphic design means that instead of hiring a full-time in-house designer, the company chooses to pay someone else to do the design work for them. This can help save time and money, and ensure that the design work is of high quality.
Outsourcing graphic design for ecommerce can also help companies stay up-to-date with the latest design trends, as outsourcing providers often have a team of professionals with a diverse set of skills and experience.
List of creative design services an ecommerce graphic designer can offer
A highly-trained ecommerce graphic designer is capable of producing creative digital assets for your online store, including but not limited to:
- Logo Design: Creating a unique and memorable logo that represents a company's brand and identity.
- Website Design: Designing an attractive and user-friendly ecommerce website that showcases products and provides a seamless shopping experience.
- Product Photo Editing: Editing high-quality product images to be used on the website and other marketing materials.
- Packaging Design: Designing eye-catching and functional packaging for products.
- Email Marketing Templates: Designing templates for email campaigns that are visually appealing and consistent with the company's branding.
- Social Media Graphics: Creating eye-catching graphics for social media platforms to be used in advertising and promotional campaigns.
- Catalog Design: Designing a print or digital catalog of products to be used as a marketing tool.
- Infographic Design: Creating informative and engaging graphics to explain complex data and concepts in a visual manner.
- Presentation Design: Designing visually appealing presentations to be used in business meetings and presentations.
What are the benefits of outsourcing ecommerce graphic design?
Online retailers with a high volume of creative projects often outsource their graphic design needs to an Ecommerce service provider. By doing so, they are able to enjoy the following benefits:
Cut on employment costs
Hiring an in-house graphic designer can be expensive, as it involves paying a salary, benefits, and other employment costs. Outsourcing graphic design tasks allows ecommerce businesses to save money by only paying for the services they need when they need them. This can be beneficial for small and medium-sized businesses that may not have the budget to support a full-time in-house designer.
Tap into a wider pool of talent
Outsourcing graphic design gives ecommerce businesses access to a much larger pool of design talent, which can make it easier for them to find the right designer for their specific needs and requirements. This can help ensure that they receive the highest quality design work possible, while still staying within budget.
Increase operational efficiency
Ecommerce graphic designers who specialize in ecommerce design can complete projects quickly and efficiently, freeing up the time of business owners and their in-house teams to focus on other areas of their business. This increased efficiency can result in faster time-to-market for new products and promotions, and improved overall business performance.
Access to the latest design tools and techniques
Outsourced graphic designers have access to the latest design tools and techniques, which can help ecommerce businesses stay ahead of the competition in terms of design quality and effectiveness. This is crucial for businesses that want to stay up-to-date with the latest design trends and technologies.
Higher quality of work
Digital designers who specialize in ecommerce design have specialized knowledge and experience, which can result in higher quality work compared to in-house designers who may not have the same level of expertise. This can help ecommerce businesses create a strong and consistent brand image, and improve the overall user experience for their customers.
Scale up fast
Outsourcing graphic design allows ecommerce businesses to be more flexible with their design needs. They can scale up or down their design projects as needed, without having to worry about the limitations of in-house resources. This helps them respond quickly to changes in the market, and adapt their design strategy as needed to stay ahead of the competition.
Reduce stress and workload
Outsourcing graphic design tasks can help reduce the stress and workload of ecommerce business owners and their in-house teams. This can allow them to focus on other important aspects of their business, such as marketing, customer service, and product development, without having to worry about design tasks. This results in improved overall business performance and a better work-life balance for the business owners and their teams.
What should you look for in an ecommerce graphic designer to outsource?
Ecommerce graphic design is considered a niche role as it involves a unique set of skills, such as understanding how to design for conversion, how to create visually appealing product presentations, and how to design for mobile devices. These skills are not typically found in general graphic designers and require specific expertise and experience. Here are the qualities you should be looking for in an ecommerce graphic designer:
- Creativity and imagination: A good graphic designer should have a creative eye and be able to come up with visually appealing designs that effectively communicate your brand's message.
- Technical expertise: The designer should be knowledgeable about design software such as Adobe Creative Suite, as well as web design, print design, and other graphic design-related technologies.
- Communication skills: A designer must be able to communicate effectively with clients and understand their needs, as well as provide feedback and ideas for design revisions.
- Ecommerce design experience: Experience designing for e-commerce websites is a plus, as it will allow the designer to understand the unique challenges and requirements of designing for an online store.
- Problem-solving skills: A designer should be able to analyze design challenges and find solutions that meet the client's needs while also creating visually appealing designs.
- Attention to detail: A designer should pay close attention to details, such as typography, color, and layout, in order to create high-quality designs that are consistent with the client's brand.
- Flexibility: A good designer should be able to work within the client's budget and timeline, and be open to feedback and revisions.
- Time management skills: The designer should be able to manage their time effectively and meet deadlines, as this is critical for the success of any e-commerce project.
How much does it cost to outsource ecommerce graphic design?
According to the latest data, the cost of outsourcing ecommerce graphic design can range from a minimum of $8 to a maximum of $100 per hour for freelancers located in the US, with an average rate of $30 per hour.Graphic designers in countries with a lower cost of living, like the Philippines, might offer lower prices for their graphic design services compared to those in countries with a higher cost of living. In such cases, the hourly rate could range from $3 to $10 per hour.It's important to keep in mind that these are just rough estimates and the final cost of outsourcing ecommerce graphic design will depend on various factors such as the size of the project, the design's complexity, and the designer's experience and skills.
How to find the best ecommerce graphic designer to outsource?
If you don’t know where to begin, here are easy steps to follow to successfully outsource the best ecommerce graphic designer for your business:
Look for a portfolio
A strong portfolio is a clear indication of a graphic designer's experience, skills, and design style. Look for designers who have a portfolio of work that aligns with your brand's style and aesthetic.
Check for reviews and testimonials
Take the time to read reviews from past clients. This can give you a good idea of a designer's working style, communication skills, and overall customer satisfaction.
Consider the designer's communication skills
Good communication is key in any collaboration. Look for a designer who is responsive, easy to work with, and able to understand your needs and preferences.
Prioritize experience in ecommerce design
Not all graphic designers have experience in ecommerce design. Make sure you find someone who has a good understanding of the ecommerce landscape and can create designs that are optimized for conversion.
Evaluate technical skills
Graphic designers should have a good understanding of graphic design software, such as Adobe Creative Suite. Ensure that the designer you choose has the technical skills required to complete your project effectively.
Determine the designer's availability
Make sure the designer you choose is available to work on your project within your desired timeline. Consider their timezone and work schedule to avoid any potential communication barriers.
Take into account the designer's pricing
Make sure you understand the designer's pricing structure and that it aligns with your budget. Keep in mind that a high price does not always guarantee the best quality, and a low price does not always mean low quality.
Negotiate the contract
Make sure you have a clear understanding of the scope of work, the timeline, and the deliverables before starting the project. Having a written contract can help ensure that both you and the designer are on the same page.
Outsource Your Ecommerce Graphic Design Needs to KDCI
Do you want to level up your graphic designs for your website and marketing materials? KDCI is here to revolutionize the way you approach Ecommerce design.Our team of expert ecommerce designers goes above and beyond just creating aesthetically pleasing designs. They take a professional and strategic approach, integrating Ecommerce concepts into every design to ensure it is relevant and impactful.At KDCI, our team takes the time to understand your business, your audience, and your goals, in order to create designs that are tailored specifically to you. No more cookie-cutter designs or industry trends, only optimized designs that fit in with your Ecommerce marketing strategy and bring value to your business.Click the button below to learn more about our ecommerce graphic design services.Contact Us
