The United States boasts a strong digital marketing industry. In 2024, Statista reported that the country spent a staggering $316.9 billion USD on digital advertising, versus China with $200.39 billion USD, and Norway with $2.67 billion USD. Between industries, retail and healthcare (17%) and pharma (11%) are the sectors that leverage digital advertising the most.
With 91% of the US population owning a smartphone, mobile advertising has been one of the go-to digital marketing channels among marketers, therefore taking up a hefty 66% share of spending on digital advertising. As a country with 246 million social media users — the third highest globally — US marketers have an eye for social media platforms for their digital marketing efforts, accounting for around 15% of their media budget.
While digital marketing in the United States has and will continue to cement its role, changes in data privacy regulations and demand for personalization will shape the industry now and in the future.
With the help of BPO companies in developing countries, outsourcing digital marketing can revolutionize your business’s digital marketing campaign and boost its brand presence overseas.
Digital Marketing Services US Companies Can Outsource
Digital marketing in the United States is not a one-man army. As an outsourcer, one big mistake you can make is thinking that a single person can wear the many hats of every digital marketing role. Here are the digital marketing roles you can outsource to an overseas marketing agency or an outsourcing company.
1. Search Engine Optimization (SEO)
A cornerstone of digital marketing, SEO involves driving organic traffic to your website from search engines and social media platforms, including Google and YouTube. While SEO is associated with content creation — especially content writing — it also involves conducting tech, on-page, and off-page optimization to ensure an optimal user experience and site health as well as improve rankings through backlinks.
SEO specialists are skilled in keyword research and analysis, writing, link building, and content optimization. They utilize various SEO tools to optimize ranks and drive visibility to your brand.
2. Content Writing
Content writing involves the production of articles and blogs to engage a brand’s target audience. These written outputs not only educate readers and address customers’ needs, they can also generate leads, boost brand awareness and credibility, and drive website traffic. Essentially, the more valuable your content, the more you’ll engage potential leads.
Content writers live up to the E-E-A-T guidelines, meaning “Experience, Expertise, Authoritativeness, and Trustworthiness.” They come up with topics that soothe the pain points of customers and produce reliable, high-value content that solidifies the brand’s expertise and experience in the industry.
Their impeccable research and informative writing skills inject a unique perspective on each published article, providing readers with deep insights that leave them wanting more.
3. Graphic Design
Creativity is a staple of every digital marketing strategy. Great graphic design represents who you are as a brand. Because pictures tell a thousand words, graphic design acts as a communication channel, translating your brand’s ethos and messages into high-impact visual content that converts and tells a story.
Graphic designers have a masterful grasp of typography, visual hierarchy, color theory, and design principles. Whether your design team is creating infographics, logos, or social media posts, their artistic touch transforms ideas and information into visually engaging content that sets your brand apart from competitors.
4. Social Media Management
Social media management is more than managing a brand’s account on a social media platform. It also involves crafting a realistic content strategy, analyzing metrics, interacting with users, and enhancing social media marketing campaigns. All these help promote brand awareness and establish a more prominent online presence.
Social media managers know the inner workings of social media platforms, allowing them to devise an optimal marketing strategy and plan an appropriate content type that works best across platforms. They are also customer service agents, politely communicating with users via comments or private messages to answer basic inquiries or resolve issues. Essentially, social media managers add a human touch to your brand.
5. Pay-Per-Click (PPC) Advertising
As the name implies, PPC advertising works by bidding on keywords and paying a fee to a publisher for every user who clicks on your advertisement. PPC is helpful for businesses that want a faster way of reaching their target market and generating desired results in a jiffy without significant cost investments.
This type of advertising also works hand in hand with SEO, combining both immediate and organic traffic to achieve goals and metrics without the hefty cost of traditional marketing techniques.
Like SEO specialists, PPC specialists excel in keyword research and analysis. PPC specialists are also calculated risk-takers; they’re not afraid to add a new spin to ad copies to catch users’ attention and convert them into paying customers. These digital marketing professionals are life-long learners, keeping themselves up to date with SEO trends and technologies to ensure a successful digital marketing campaign.
Why Do US Companies Outsource Digital Marketing?
Outsourcing has been ingrained into US history, especially during the Industrial Revolution. This was a period when US manufacturers outsourced production segments like manufacturing and raw material sourcing and processing to other countries, reducing costs without compromising product quality.
Today, the US is one of the top outsourcing countries along with Australia and the United Kingdom. As a testament to its long-standing reputation in the outsourcing industry, Horizon Grand View Research found that the country’s BPO market generated a revenue of a whopping $81,445.9 million USD in 2024, up from 2023’s $75,693.6 million USD.
Having said that, here are five reasons why US companies outsource their digital marketing services.
1. A Balance of Expertise and Cost-Effectiveness
Choosing between hiring an in-house and outsourced digital marketing specialist is a never-ending debate. In-house digital specialists are more likely to know your brand inside and out, allowing them to develop and execute a marketing strategy that closely aligns with your brand’s values and target demographic. This helps you gain a competitive advantage over other brands.
However, a local digital marketing specialist is a costly investment. According to Zip Recruiter, the average salary of this role is $65,418 USD a year (versus $10,244.98 USD for a Filipino digital marketing specialist).
If you plan to build an in-house digital marketing team, it can set you back more than thousands of dollars every year. Digital marketing teams are typically composed of the following roles:
- Digital marketing specialist
- SEO specialist/manager
- Social media manager
- Pay-per-click (PPC) specialist
- Content writer
- Graphic designer
Let’s break down the cost of the remaining roles in the United States and the Philippines.
An SEO specialist costs $67,388 USD a year (versus $9,366.50 USD for a Filipino SEO specialist); a social media manager earns $64,845 USD per year (versus $8,181.77 USD); a PPC specialist nets $47,241 USD (versus $11,459.53 USD) annually; a content writer earns $84,151 USD per year (versus $6,981.49 USD); finally, a graphic designer costs $55,951 USD per annum (versus $8,197.31 USD).
These are just base salaries. With employee benefits and other expenses thrown in the mix, these can balloon the average cost of each team member. Utilities, rent, office equipment, and software subscriptions also take a financial toll on your budget and contribute to higher overhead expenses. But with an outsourced digital marketing team, you still get the expertise you need for your brand’s success — albeit at 70% of the cost of a local team.
2. Talent Is Not Limited to A Geographic Area
Building a digital marketing team locally limits your talent pool to a state or city. And what better way to hire expert talent and maintain optimal profitability than outsourcing to developing countries? Developing countries like the Philippines have cheaper labor costs, translating to increased cost savings for your company.
Offshore digital marketers from BPO companies, content marketing agencies, and digital marketing companies boast ample marketing experience and high English proficiency. They are also equipped with in-demand skills, such as SEO, data analysis, lead generation, and content marketing.
While the United States has 3.1 million job opportunities as of 2023, employers struggle with hiring people for these openings due to early retirement, interest in entrepreneurship, and an aging population. Because of these factors, outsourcing has become a viable avenue for businesses to fill job openings. Thus, it’s no surprise that 300,000 jobs are outsourced by the country each year.
3. The Appeal of Scalability
In-house teams are harder to scale. To keep up with demand, you need to hire people. Of course, hiring comes with significant time and financial investment, from training new employees to providing additional office spaces.
It’s a different story when partnering with a digital marketing company and building an outsourced digital marketing team. Outsourced teams are more flexible, so you can scale according to demand without the financial burden of employing new team members and maintaining a functioning team.
4. Outsourced Teams Have the Necessary Tools
Whether it’s Semrush or Ahrefs, digital marketing tools and programs cost money. While there are free alternatives or programs with free trials, their advanced features are paywalled, limiting their functionality to just the bare bones. Since digital marketing is a fast-paced field with ever-evolving needs and complexities, free tools won’t cut it.
When you work with BPO companies and digital marketing agencies, you can expect their digital marketing teams to have all the necessary tools — including AI-powered software — to bring any digital marketing campaign to life.
Because these companies shoulder the cost of software subscriptions and licenses, your technology and software investments will be drastically reduced. This gives you a higher return on investment (ROI) as well as faster and more data-driven insights.
5. Marketing Teams from Outsourcing Companies Leverage AI
AI is a prevalent trend in digital marketing. According to a 2023 Statista survey, a little over half (52%) of US marketing professionals reported an increase in efficiency after using AI in their marketing operations. Besides optimizing efficiency, this technology also aids in brainstorming, analyzing data and user behavior, and improving research.
However, there’s a slight pushback in fully integrating AI into marketing operations. WebFX found that ethics and privacy (49.5%), biased and inaccurate AI content (43%), and the cost of AI-powered tools (35%) are the most pressing concerns about using this technology. Skepticism against AI is valid — but with half of marketers (50%) leveraging AI — there’s all the more reason to implement it in your workflow.
Since outsourced digital marketers are abreast with marketing trends and are trained in AI technologies, they can introduce AI-powered tools into your marketing campaigns, innovating your digital marketing efforts while optimizing costs.
Outsource Digital Marketing Services Today
The success of digital marketing in the United States will accelerate the surge of demand for qualified digital marketing professionals. With talent shortages and unfilled job positions, finding the right person for a particular digital marketing job can take immense time and resources. But when you close a deal with a reputable outsourcing company or the best digital marketing agency, you can say goodbye to unfilled job openings.
KDCI Outsourcing is a Philippine-based BPO company with a track record of helping US clients outsource digital marketing to the Philippines. To provide effective offshore digital marketing, SEM (search engine marketing), and SEO services, our outsourcing experts analyze your company’s marketing needs and goals and offer a tailored outsourcing plan for you, which includes the job roles and headcount of your offshore digital marketing team.
We have digital marketing roles for SEO specialists, content writers, affiliate marketing managers, social media managers, and many more. Our expert recruitment team will vet applicants based on your requirements, carefully screening their resumes and interviewing them to ensure they can work well with your in-house team.
KDCI Outsourcing trains all qualified candidates on your software, so they can work on tasks without delay. As an outsourced digital marketing agency, we make sure our outsourced staff are familiar with the latest industry trends.
Ready to cut overhead costs and reap the benefits of our high-performing Filipino professionals? Contact us now, and let’s work together to up your digital and online marketing game!
