Benchmarking is a research process that involves comparing performance metrics and business processes to industry-standard practices and best practices of other companies.In Ecommerce, benchmarking is the process of measuring the performance of products, services, and/or processes compared to the best companies or businesses in the industry.By analyzing the performance of the top companies in the industry and finding out how they have achieved such performance, a business can identify improvement opportunities and act on them.This can yield significant development in terms of profit and internal operations.
