Social Media Specialist P30K/Month-Hybrid, Day Shift

Job Overview

The Social Media Specialist will be responsible for developing engaging and high-quality content across various social media platforms. This role involves creating visual and written content that resonates with our target audience, aligns with our brand voice, and supports our marketing goals. You will collaborate with the marketing and creative teams to drive engagement, increase brand awareness, and grow our social media presence.

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Responsibilities

• Content Creation: Develop visual and written content for social platforms (Instagram, Facebook, Twitter, etc.), create campaign briefs, and write compelling captions. Maintain a monthly social media content calendar.
• Social Media Strategy: Collaborate with marketing teams to execute content strategies, plan and schedule posts using management tools, and stay updated on social media trends.
• Brand Consistency: Ensure all content aligns with the brand’s voice and style across different platforms.
• Engagement & Community Management: Engage with followers, respond to comments, and monitor trends for audience interaction opportunities.
• Performance Tracking: Analyze content performance, generate reports on engagement, reach, and follower growth, and adjust strategies based on data.
• Collaboration: Coordinate with marketing teams, influencers, and partners for content collaborations.
• Innovation: Experiment with new formats and creative campaigns to enhance brand presence and engagement.

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Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience as a Social Media Specialist.
• Proficient in graphic design, video editing, and photography.
• Strong writing and communication skills for crafting engaging social media copy.
• Expertise in social media platforms and best practices.
• Experience with management tools (Hootsuite, Buffer, etc.).
• Strong understanding of branding and visual storytelling.
• Ability to manage multiple projects and meet deadlines.
• Experience in influencer marketing and content collaboration.

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Snapshot

‍Employment Type: Hybrid
Department: Sales and Marketing
Work Schedule: 5-day work week

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Employment Code: 08.28.24.B