As of February 2023, about 34% of small businesses outsource their digital marketing functions, making it the second most outsourced function in SMEs. Some of the main reasons include cost savings, access to advanced tools and systems, and the opportunity to work with more skilled professionals.
That said, it’s understandable that more and more businesses are looking into outsourcing digital marketing to developing countries, such as the Philippines. If you’re considering the same, learn about the pros and cons of such a strategy before committing to outsourcing your digital marketing to the Philippines.
How Can Outsourcing Digital Marketing to the Philippines Benefit Your Business?
The Philippines is one of the top choices for outsourcing destinations, not just for digital marketing, but also for fields like customer support, IT, and graphic design. If you’re wondering why, here are some of the benefits that a business can enjoy.
Provides Quality Deliverables and Expertise
Filipino digital marketing professionals are known for their work ethic, dedication, and commitment to delivering high-quality results. They stay updated with the latest industry trends, best practices, and digital marketing strategies. By outsourcing to the Philippines, you can leverage their expertise, creativity, and knowledge to drive better results and achieve your marketing objectives.
Leverages Domain Expertise
The Philippines has developed a strong reputation for its expertise in the digital marketing industry. Many Filipino professionals have extensive experience working with clients from various industries and markets. By outsourcing digital marketing functions to the Philippines, you can take advantage of their domain expertise and industry insights to create targeted marketing strategies that align with your business goals.
Reduces Recruitment and Training Efforts
Recruiting and training an in-house digital marketing team can be time-consuming and costly. However, if you outsource to the Philippines, you eliminate the need for recruitment, onboarding, and training processes. The service provider takes care of sourcing and training their professionals, saving you valuable time and resources.
Offers Access to Diverse Perspectives and Creativity
The Philippines is a culturally diverse country with a vibrant creative scene. When you outsource your digital marketing to the Philippines, you can benefit from the diverse perspectives and creative approaches of Filipino professionals. Their fresh ideas and innovative thinking can help you develop unique and engaging marketing campaigns that resonate with your target audience.
Strengthens Competitive Advantage
Outsourcing your digital marketing needs to the Philippines can give you a competitive advantage in the global marketplace. By leveraging the skills and expertise of Filipino professionals, you can enhance your marketing strategies, reach a wider audience, improve customer engagement, and ultimately drive business growth. This advantage allows you to stand out in a crowded digital landscape and differentiate your brand from competitors.
What Are the Risks of Outsourcing Your Digital Marketing to the Philippines?
Outsourcing digital marketing to the Philippines also comes with risks. This can happen if you work with an outsourcing provider that can’t cater to your needs. Below are some of the things that you should be on the lookout for.
Potential for Cultural and Branding Mismatches
Despite cultural affinity, there may still be cultural nuances and differences in branding approaches that can lead to misalignment. It's important to establish clear brand guidelines and provide detailed briefs to ensure that the outsourced team understands your brand identity, values, and messaging. Regular communication and feedback loops can help address any cultural or branding mismatches.
Dependency on a Single Service Provider
When outsourcing your digital marketing needs to a specific service provider in the Philippines, you become reliant on their capabilities and availability. If the service provider experiences internal issues, financial instability, or fails to deliver as expected, it can disrupt your digital marketing operations. It's wise to have contingency plans in place and consider diversifying your outsourcing partnerships to minimize dependency risks.
Complex Regulatory Compliance
The legal and regulatory frameworks governing digital marketing practices may differ between the Philippines and your home country. It's important to ensure that the outsourced digital marketing activities comply with applicable laws, data privacy regulations, and industry standards. Collaborating with a reputable service provider that understands and adheres to relevant regulations can help mitigate compliance risks.
Difficulty With Integration with Internal Teams
Integrating an outsourced digital marketing team with your internal teams can be challenging. Effective collaboration and seamless integration require open communication channels, shared tools and platforms, and alignment in processes and goals. Lack of integration can lead to silos, reduced efficiency, and limited synergy between the outsourced team and your internal marketing or sales teams.
Potential for Miscommunication and Misunderstandings
Despite English proficiency, cultural and linguistic differences can still lead to miscommunication and misunderstandings. This can affect the accuracy and effectiveness of marketing campaigns, content creation, and messaging. Regular check-ins, clarity in instructions, and fostering open communication channels are important for mitigating these risks.
What Qualities Should You Look for in Outsourced Digital Marketing?
When outsourcing digital marketing, you should look at the outsourcing provider’s offers to see if you’ll get high-quality services that will fit your business needs. Here are some of the qualities that you should look for to ensure that you’ll make the most out of the outsourcing arrangement.
Multichannel Marketing Support
Multichannel marketing support is the ability of a digital marketing service provider to manage campaigns across multiple online channels. Businesses should seek this support when outsourcing digital marketing because it enables them to expand their reach, engage with their audience through various platforms, and maintain a consistent brand presence.
It’s best to look for a provider that already offers SEO support, social media marketing, search engine marketing, and email marketing all in one.
Data-Driven Strategies
Data-driven strategies in digital marketing refer to the approach of making informed decisions and executing campaigns based on thorough analysis of market data, competitor insights, keyword research, and targeted audience information. Businesses should look for data-driven strategies when outsourcing digital marketing because it ensures that their campaigns are well-informed, optimized, and focused on attracting highly qualified traffic.
Professional Marketing Team
When businesses outsource digital marketing to the Philippines, they should look for a professional marketing team to ensure that their campaigns are handled by skilled professionals with certifications in platforms such as Google Ads and Analytics, Facebook Blueprint, Hubspot, and more. Having a professional marketing team ensures that businesses receive expert guidance, industry best practices, and the latest strategies to optimize their marketing campaigns and achieve desired results.
Solve Your Digital Marketing Needs With KDCI
Do you want an outsourcing provider that can power your Ecommerce digital marketing efforts? Outsource to KDCI!
With over 20 years of experience in the outsourcing industry, KDCI is an industry expert when it comes to digital marketing services. Our team is fully capable of leveraging the use of both traditional and modern tools to meet the needs of your business. We offer multichannel marketing solutions, including SEO content writing, social media marketing, and search engine marketing. You can also benefit from our Ecommerce email marketing support using trusted platforms like MailChimp, GetResponse, Drip, and CampaignMonitor.
Do you want to learn more about our digital marketing services? Click the button below to get started!
