Content Specialist

Ortigas Center, Pasig City

February 20, 2020

Job Description

KDCI Outsourcing is looking for a results-driven content marketing specialist that is an expert in all things related to B2B content marketing, channel optimization, segmentation, and analytics. You will be responsible for attracting qualified site traffic and converting the traffic into leads. Your success will be measured by the number of new marketing qualified leads you generate each campaign. 

Responsibilities

  • Develop and manage a content and SEO strategy for lead generation (including blog posts, white papers, ebooks, webinars, email, social, etc.) that attracts qualified traffic to our properties.
  • Convert site traffic into leads through calls-to-action, landing pages, etc.
  • Collect contact information, firmographic data, and other relevant data points on prospects through data mining tools and thorough research.
  • Write and produce helpful content that’s aligned with the target audience’s needs and interests
  • Carry out idea generation; vet ideas by determining which ones are worthy of further investment
  • Tap into internal and external resources to contribute to content development
  • Identify content gaps and monitor competitors’ content
  • Monitor team’s progress and ensures quality assurance
  • Work with the marketing team to continuously refine the lead generation and client acquisition process

Requirements

  • Degree in Marketing, Business or any related field
  • Experience in managing a team related to the role and quality analysis
  • Previous experience in a similar B2B marketing role is an advantage
  • Excellent communication skills, both in English and Filipino, both written and oral
  • Strong understanding of current online marketing concepts, SEO strategies and best practices
  • Expertise in web analytics tools such as Google Analytics
  • Must be highly creative and innovative
  • Willing to work in Ortigas Center, Pasig City

Snapshot

  • 1

    Location: Ortigas Center, Pasig City

  • 2

    Employment Type: Full-time

  • 3

    Department: Admin

  • 4

    Work Schedule: 5-day work week

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Benefits

  • Medical & Dental Plan
  • SSS, Philhealth, and HDMF
  • Paid Sick Leave
  • Paid Emergency Leave
  • Convertible Vacation Leave
  • Maternity/Paternity Leave
  • Annual Performance Evaluation
  • Performance-based Bonuses
  • Overtime Pay
  • Holiday Pay
  • Night Differential
  • Referral Incentive Program
  • Company-sponsored Trainings and Seminars
  • Monthly Food Party

Want to Join Our Successful Team?

We are always interested to meet potential team members to join our fast-growing, dynamic team of professionals.